How Purpose Communications Can Nurture Employee Loyalty


How Purpose Communications Can Nurture Employee Loyalty



Employees are the lifeblood of any organization, and it’s important to nurture their loyalty in order to create safe environments that keep them happy and productive.

Isis Simpson-Mersha

Purpose communications can play a big role in this process by helping employees identify a sense of meaning and purpose in their work.

By communicating a sense of purpose to employees, employers can emphasize the importance of the work being done and why it matters to the business. Beyond giving employees something to take pride in, purpose can make them feel valued and motivated to work to the best of their abilities.

At Ragan’s 2022 Future of Communications Conference recently held in New York City, New York, Curtis Sparrer, principal at Bospar PR discussed the employee benefits of purpose communications with a panel with speakers that included Terez Hanhan, programs and research manager for Born This Way Foundation, Ben Cumming, communications director for Responsible Business Initiative for Justice and Danielle Brigida, senior director of wildlife communications and strategy at the World Wildlife Fund.

Sparrer led the panel in conversation around how incorporating employee listening and embedding purpose communications across business functions can positively impact employee retention and your bottom line through three areas: collaboration, measurement and feedback.

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