How Does a Satellite Media Tour Work?
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What do I need to get started?
You need to identify a date for the tour and a spokesperson that represents your organization. Think internal experts to build your brand and authenticity. You need to determine a location where the event will take place. It is often done from a studio but can also be done from your headquarters or other remote location that will add visual interest to the story.
How much lead time do I need?
We could execute a media tour as quickly as in three to four days. Best practice, however, is to allow about three weeks to do all of the logistics, everything from media pitching to crafting the segment, to set design.
Who develops the pitch?
We do, in close consultation with you. We review materials you provide, discuss concepts on a project start call, conduct our own research, and develop a draft for your approval, frequently within a day of the call.
What markets and regions can I reach?
Satellite media tours interviews have been booked in every media market in the country. Depending on the news value of the story, the segments can also be placed on cable business outlets and syndicated shows. Depending on your target markets, we can also generate specific placements in key cities across the country.
What will I know in advance?
You are going to know the interview schedule and the questions to prepare for. How? We provide a confirmation document to stations with suggested questions, based on how we craft the segment together. 90% of the stations use they are, while the remaining may throw in a question of their own. You’ll also review scripted content for narrative videos produced as part of your SMT package.
Additionally, you’ll have an opportunity for a rehearsal in our studio in the real-world environment with our producers and media relations team available to allow for the talent to get a true feel of what the media tour experience will be like.
What can I expect the day of the tour?
A lot of support from our production team, who’ll guide you through the entire day. You’ll arrive early in the morning for makeup and conduct 25-30 interviews and recorded segments. By the early afternoon, you’ll be ready to go back to work.
What happens after the tour? How soon can I see the results?
On the day of the tour, you’ll receive a wrap report highlighting all interviews conducted, airchecks from segments aired, and a schedule for pending airdates. Within a day, you’ll receive an edit for review of a narrative video used for additional distribution. You’ll receive weekly reports of airdates and audience figures for all segments.