Hispanic PR Leaders Share Vision of a Multicultural Communications Future



The members of HPRA look to highlight Hispanic heritage in the communications industry as the industry organization launches its 2021 ¡BRAVO! Awards.

Ted Kitterman

The Hispanic Public Relations Association, a partner with Communications Week, is once again looking to highlight the contributions of Hispanic communicators after its awards programs went on hiatus during COVID-19.

The 2021 HPRA National ¡BRAVO! Awards will highlight the best of the best, and we wanted to hear from some members of the Hispanic community about how their heritage has influenced their comms careers and how they see the future of the industry.

Sonia Diaz, HPRA national president & senior vice president with Balsera Communications and Carla Santiago, GM for Edelman Miami, both former recipients of a ¡BRAVO! Award in past years, shared some of their takeaways with us via email.

Sonia Diaz

PR Daily: What’s the most important lesson you have learned in your career as a PR pro?

Diaz: No amount of technology will ever replace the value of forming true and meaningful relationships with clients, media, partners or colleagues.

Santiago: Always treat people with respect—and treat yourself as a brand.

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