Ronn Torossian, CEO, 5WPR
Most hedge funds avoid paying too much attention to marketing and public relations. These hedge funds might have a company website, but those websites don’t have any marketing value and tend to only have contact information aside from the company’s logo. Additionally, when it comes to social media presence, which is essential in PR and marketing, most hedge funds tend to have some presence on certain platforms. However, they don’t actually share valuable content for the audiences on those platforms. Whether these hedge funds are confused by PR or are purposefully avoiding it is not the topic of discussion – the point is that these effective strategies are best used to attract potential investors and their capital to these companies.
However, there are great downsides to avoiding the public’s attention, such as turning away investors that are looking for a transparent hedge fund, a lack of trust from the target audience, or simply having potential investors interested in the hedge fund, only to find no valuable information on what they’re looking for.
In an age when third-party data is increasingly limited, many companies in different industries have decided to go back to a high-quality strategy that hasn’t failed since its inception. With email newsletters, hedge funds can easily reach out to a target audience and keep it informed and updated.
Email newsletters make it easier for hedge funds to make investors aware of their services, which means these people are going to be a lot more likely to convert potential clients. There are plenty of ways that hedge funds can take advantage of email newsletters, such as sharing industry or corporate news, sharing data and research, and more.
Many hedge fund managers seem to think that their companies shouldn’t use social media platforms, as those outlets don’t bring any new customers. However, companies don’t need to have a presence on every single platform – they only have to take advantage of the ones that their target audiences are already using.
The most common choices are LinkedIn, where hedge funds can share valuable and interesting industry articles, and Twitter, where they can share industry news or start interesting conversations.
Whatever channel a hedge fund decides to use, one great advantage of every one of them is their ability to provide detailed information on the audience that’s receiving the shared updates from the company.
With these tools, hedge funds can learn how many people are interested in the shared content, which parts of the content are the most interesting, and which ones are being completely overlooked. This way, the company can rethink its strategies and tactics and improve them with strong data that backs up the next steps.