Brian Wallace, Founder & President, NowSourcing
When we think of devastating health crises, economic disasters and political instability, we normally don’t jump to the question of: How can we market this? 2020, however, was a year that all preconceived notions were abolished. In 2020, we were able to understand how to not only help people with healthcare but how to modernize treatment with help from the business sector.
At the end of the day healthcare is a business. They are in the business of keeping people healthy, and with that comes the need for capital. With the rise in demand for personal primary care and telehealth, many hospitals and general practitioners need to innovate in order to keep up with the rising trends in health services. One of the key aspects of marketing is being able to deliver what demographics want in order to get them to have a relationship with a specific company. One of the fastest growing trends right now is the rise in telehealth. Since 2019 there has been an 154% rise in the demand for telehealth. Why? With fear of contracting the coronavirus at an all time high, many patients felt more comfortable going to checkups and general health programs from the safety of their own homes.
The rise in telehealth is a significant wake up call to the healthcare industry. The pandemic has increased the reliance and demand for technology based health care. The difference between this trend and many others of the past is that tech based healthcare is not going away. Appoli’s VP of Healthcare Innovation, Pritma Dhillion Chattha, stressed the importance of following these trends saying: “Where possible, care will be shifted into the comfort, privacy, and safety of one’s home.” This being said it will be crucial for the success of healthcare to follow this trend.
If companies in the healthcare industry want to innovate successfully, they have to be willing to meet the demands of their consumers. The convenience of telehealth combined with it’s safety does come as an inconvenience to those who work in the industry. However, in order to have a competitive healthcare business marketers must be willing to negotiate a compromise. Failure to execute this, will result in loss of profits, loss of customer confidence, and in the long run could lead to business extinction. Conversely, the appropriate execution of this can result in a competitive edge, higher profit margins, and increased customer approval.
See more about the healthcare job trends of the future in the visual deep dive below:
About the Author: Brian Wallace is the Founder and President of NowSourcing, an industry leading infographic design agency in Louisville, KY and Cincinnati, OH which works with companies ranging from startups to Fortune 500s. Brian runs #LinkedInLocal events, hosts the Next Action Podcast, and has been named a Google Small Business Adviser for 2016-present. Follow Brian Wallace on Linked