An Accessible CEO Makes Brands More Authentic.


Brand Authenticity Survey 2018 Released by D S Simon Media

Key findings from the Brand Authenticity Survey 2018 include:

Fake News is on the increase. The result is significantly reduced trust. That’s why authenticity for a brand or non-profit has never been more important. But how do you get there? D S Simon Media surveyed 150 journalists across the country to find out. The result is the Brand Authenticity survey 2018.

Key findings include:

  • Making your CEO accessible to the media makes your brand more authentic. 83% of journalists said so a 10% increase compared to last year.
  • Choosing an in-house spokesperson is 46% more authentic than a third-party expert for both brands and non-profits.
  • The survey also found you need to be posting video for journalists to your social channels. 81 percent of journalists are getting their story ideas from social media and 83 percent are willing to use third-party video as produced.
  • Finally, journalists prefer to interview your experts than a third-party spokesperson by a wide margin.

You can access the survey for free at this link.

Brand Authenticity Survey 2018 Coverage

Capitol Communicator:  “Your CEO Makes Your Brand Seem More Authentic, States Survey from D S Simon Media”

O’Dwyer PR: “Brand ‘Authenticity’ Relies on Direct Link to Media”

PR News“10 Tips to Get the Most Mileage With Social Video”

PR NewsSubscription Needed “83% of Media Says Accessible CEO Raises Brand Authenticity; Same Percentage Use Video As-Is”

Help Us Create Another Fantastic Study on Social Media Video

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