Key discussion points include:
- Is this new media world order with its many disparate voices and social sharing a vast improvement over the monolithic, newspaper-driven model that pushed its headlines into the public consciousness for the better part of the last century?
- How do we measure and evaluate a successful media campaign? What is an effective media ROI?
- The changing nature of mainstream media as their revenue falls and as their staffs shrink.
- Observations on the need to communicate more quickly with the mainstream media in a crisis by providing your own corporate video via YouTube and social media before an eye witness sends video.
- Insights on the need for more precise media training that emphasizes a contextual sentence that simulates a reporters lead and to provide compelling quotes, which together manipulate the reporter's script, giving you the ability to control the edit.
Flatiron Communications, LLC
In his award-winning career in public relations and strategic communications, Peter has led the media teams for some of the world’s most esteemed global agencies. He served as EVP/Chief Media Officer for Edelman Worldwide, which he joined after 11 years with WPP’s Burson-Marsteller as EVP and head of that agency’s U.S. corporate and strategic media team and its worldwide spokesperson. Peter is president of the Publicity Club of New York and is active with the Center for Communication, the New York Tech Meetup and the Social Media Collective.
Media Relations Expert
Organizations on 5 continents rely on Gerard Braud (Jared Bro) to be their expert for media training and crisis communications plans. This self-confessed “News Junkie” has spent 15 years as a frontline journalist and 20 years as a media trainer and crisis communications experts. Braud believes you have a choice to either manipulate the media or be manipulated by them. He has appeared on television more than 5,000 times and been quoted in more than 500 publications around the world. His news reports have been seen on CNN, HLN, CBS, NBC, The Weather Channel and the BBC.