The Harsh New Media Reality: Challenges and Opportunities (On-Demand Recording)

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Event Overview:

Join our discussion about how traditional media can produce actions and change.  Although citizen journalism is a part of today's communications world, there is no refuting the influence of a trusted media organization. Our panel of communications professionals will share their insight about the changing nature of mainstream media. We'll explore the opportunities of a dynamic, 24/7 media world.

Key discussion points include:

  • Is  this new media world order with its many disparate voices and social sharing a vast improvement over the monolithic, newspaper-driven model that pushed its headlines into the public consciousness for the better part of the last century?
  • How do we measure and evaluate a successful media campaign? What is an effective media ROI?
  • The changing nature of mainstream media as their revenue falls and as their staffs shrink.
  • Observations on the need to communicate more quickly with the mainstream media in a crisis by providing your own corporate video via YouTube and social media before an eye witness sends video.
  • Insights on the need for more precise media training that emphasizes a contextual sentence that simulates a reporters lead and to provide compelling quotes, which together manipulate the reporter's script, giving you the ability to control the edit.

Our Panel:

 

peter.himlerPeter Himler

Founding Principal

Flatiron Communications, LLC 

In his award-winning career in public relations and strategic communications, Peter has led the media teams for some of the world’s most esteemed global agencies. He served as EVP/Chief Media Officer for Edelman Worldwide, which he joined after 11 years with WPP’s Burson-Marsteller as EVP and head of that agency’s U.S. corporate and strategic media team and its worldwide spokesperson. Peter is president of the Publicity Club of New York and is active with the Center for Communication, the New York Tech Meetup and the Social Media Collective.

Gerard-Braud-headshotGerard Braud

Media Relations Expert

Organizations on 5 continents rely on Gerard Braud (Jared Bro) to be their expert for media training and crisis communications plans. This self-confessed “News Junkie” has spent 15 years as a frontline journalist and 20 years as a media trainer and crisis communications experts. Braud believes you have a choice to either manipulate the media or be manipulated by them. He has appeared on television more than 5,000 times and been quoted in more than 500 publications around the world. His news reports have been seen on CNN, HLN, CBS, NBC, The Weather Channel and the BBC.

Kye-Strance-headshot2Kye Strance

President, Products

iQ media

Kye is responsible for the iQ media product strategy and development. He brings 20 years of enterprise software and technology expertise to the company. Kye’s career in technology began with the Federal Bureau of Investigation and then as a contractor for the US Navy in the ship design group. He began his 15 year career in public relations and marketing at Vocus beginning in sales, managing the consulting and services team, then in product management. Kye has in the role of product management created award winning software and built a presence in the speaking circuit as an expert in digital public relations. Kye holds a Bachelor’s degree from George Mason University.

 

 

 

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4 Comments

  1. Alison Holt on October 29, 2014 at 1:04 pm

    I was registered for the media webinar and now it’s not available. What happened?
    Thanks!
    Alison



    • fays on October 29, 2014 at 4:05 pm

      Alison,
      I’m sorry you missed the webinar. It’s going to be available on demand, shortly.



  2. Danielle Cook on October 30, 2014 at 1:01 pm

    I would love to hear the Recorded webinar and be notified about future events.



    • fays on October 30, 2014 at 3:11 pm

      Hi Danielle,
      Please click on the link to listen to the webinar recording.
      We’ll keep you in the loop regarding upcoming events.
      Best,
      CommPRO Team