Leslie Stefanik, VP of Marketing, PublicRelay
In many sectors of the technology industry, new competitors suddenly entering your market are a constant threat. So, in an industry where the competitive landscape is highly volatile, how does a global company take steps to track its competitors’ influence, while also growing its share of voice (SOV)?
Learn how media intelligence provides a leading cloud services company a lifeline to critical information as it continues to grow. Discover how its communications department has transformed itself into a strategic partner to the business – ensuring that the company will never be blindsided by competitors as it continues expand its market share.