Growing SOV and Market Share in a Highly Competitive Industry

Growing SOV and Market Share in a Highly Competitive IndustryLeslie Stefanik, VP of Marketing, PublicRelay

In many sectors of the technology industry, new competitors suddenly entering your market are a constant threat.  So, in an industry where the competitive landscape is highly volatile, how does a global company take steps to track its competitors’ influence, while also growing its share of voice (SOV)?   

Learn how media intelligence provides a leading cloud services company a lifeline to critical information as it continues to grow. Discover how its communications department has transformed itself into a strategic partner to the business – ensuring that the company will never be blindsided by competitors as it continues expand its market share.

Read the Case Study: Defending SOV in a Complex, Competitive and Highly Volatile Industry >>  

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