A Commpro News Update
Today Gould+Partners announced the launch of Gould+Partners Inside Edge…Business Strategy for PR, Media & Creative Service Agencies. Inside Edge is an email newsletter that caters to both creative service agency owners and senior executives.
Debuting July 19 Inside Edge will focus on agency management, M&A issues and best practices, profitability, valuations, executive retention and media and marketing trends. The newsletter will be published biweekly, distributed every other Tuesday.
Rick Gould, managing partner of Gould+Partners, said Inside Edge will be a handy tool for creative service agency owners and managers increasingly pressed for time.
“The newsletter will feature a disparate group of stories that can be read and absorbed very quickly,” he said. “The goal is to provide agency owners with a brief-like newsletter that will help them boost the value of their firm and educate them on the most profitable ways to operate an agency.”
Gould added that he is excited to lend his management consulting and M&A expertise to agency owners grappling with an ever-changing marketplace.
The e-mail newsletter “will cover the multiple issues that are top of mind for agency owners, whether that’s how to boost lead revenue, improve strategic planning or retain millennial employees, which is a growing problem for agencies of all sizes,” Gould said.