Getting Conversions Covertly


Ronn Torossian, CEO, 5WPR 

Selling is essential for any business, especially for ones that are looking to grow. Without sales, the business can’t thrive, and it will have to close down – sales are the livelihood for many businesses. Without any sales, without the exchange of money for goods and services, businesses can’t survive. 

To have a successful and profitable company, business owners have to master their selling strategies in a way that’s going to net them impressive results with clients. Although no one solution can fit every business or business model, several strategies can be implemented everywhere to increase conversions and profitability. 

As marketer Alexei Orlov notes, “One of the most important aspects of selling is to start with the truth – and this means doing the right thing, even when no one is paying attention to the business. When a company is honest and authentic, people are going to appreciate it, sooner or later. And the right consumers will be interested in a business that’s looking to serve them at the highest level, instead of hiding the true information or worse. These consumers will then share this information in their social circles, which will increase brand awareness for the business and lead to more conversions.” 

Sales are an art form as well as a science, but when a business is selling its products or services with integrity, as we mentioned, there is no need for any of the sales strategies that are implemented to feel too “sales-y” to the consumers. Being honest with the target audience and the consumers are key in making them feel less like they are buying or doing something wrong and removing any doubts that they might have around the business. This way, there aren’t going to be any negative ideas surrounding the company. 

Additionally, it’s also important to listen and get the timing right for good sales and closing deals – the consumers have to be approached at the right time and through the right channels to be convinced into converting. But if the business isn’t paying attention in this way, it’s easy to create negative associations in the consumers’ minds, which will make them avoid the business and its products altogether. 

Finally, businesses should give value to the consumers, not just in offering solutions in terms of products or services that the company sells to the audience. Consumers have to look to the business for other values, such as education, training, or even raising thought-provoking topics, that will make them think and add something more to their lives, aside from solving a problem they didn’t even know they had until the company’s products came along in their lives. 

This way, the business can cut through the noise and the crowd of the market and position itself as a leader in the industry that other businesses and consumers can turn to in their time of need.

Google Responds to Employee Protest - Ronn TorossianAbout the Author: Ronn Torossian is CEO of PR agency 5WPR.