Gary Vaynerchuk on the Role of Micro Content in Storytelling (KEY TAKEAWAYS / ON-DEMAND WEBINAR)

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Webinar Overview

In case you missed Tuesday's webinar, here's your chance to hear the tips and key takeways from the discussion between Sally Falkow and Gary Vaynerchuk, digital marketer extraordinaire.  Gary is CEO of VaynerMedia, a digital agency that has grown from 40 to 400 staff in the last three years.  He is also an angel investor and has been advising Fortune 500 companies and some of the most successful tech startups since social media’s early days.

  • Why telling the brand story helps achieve your business goals.
  • What is micro content?
  • Why you need it to tell your brand story.
  • How to craft your micro content to speak the native language of a platform.
  • The new skills we need in 2015.
  • The biggest mistakes brands make in social media.
  • What’s hot in 2015  - an eye on the future.

Key Takeaways from #askGaryVee

Investing in Startups and Their Founders

Evaluating My Investments: Betting on the Jockey, Not the Horse

Making the Sale

Fundraising Is No Different Than Sales

Building a Personal Brand

What You'll Need to Build Your Personal Brand

Content Creation

Creating Interesting Content for a "Boring" Industry

Company Culture

How to Go from 20 to 500 Employees Without Breaking a Sweat

Measuring the Right Data

Depth vs. Width: The Importance of "Reach"

Got some questions for Gary? Make sure to submit your questions on Instagram using the hashtag #AskGaryVee, and be sure to check out the show on both iTunes and YouTube!


Gary-Vee-headshotGary Vaynerchuk

Gary Vaynerchuk has built businesses all his life: In his 20's, he grew his family liquor store from $3 million to $45 million in 5 years, launching, one of America's first wine e-commerce sites. In 2009, he co-founded VaynerMedia, a social-first digital agency which helps brands market in the year we live in. 

An angel investor and adviser to some of the most successful tech startups since social media’s early days, Gary has counseled and invested in more than 50 tech startups including Twitter, Tumblr, Medium, BirchBox, Uber and Venmo. In 2014, Gary launched $25 million seed fund VaynerRSE to continue his successful investing career.



sally-falkow-headshotSally Falkow APR

Sally Falkow has been an active evangelist for the use of technology in public relations since she read The Cluetrain Manifesto in 1999. Her blog, PRoactive Report which launched in 2003, was one of the first  blogs about technology and PR and is a resource for the thirteen thousand + followers she has on Twitter. In October 2014 she was named a Top 50 Social Media Influencer on Twitter by Cision. Her book SMART News: how to create branded content that gets found in search and shared on social media is available on Amazon.