Friday, Oct 25, 2013 – Highlights: It’s All About Teamwork… + You = #community #knowledge #success; Instagram Ads Unveiled; Video Marketing on the Vine; MediaVest Cuts Giant Deal with Google

 Friday, October 25, 2013




It’s All About Teamwork…
Gene Marbach At Large
“Talent wins games, but teamwork and intelligence wins championships.” So said, basketball great Michael Jordan, who led the Chicago Bulls to six championships. We at are striving to be the best in delivering news, ideas and insights that help you, our readers, do a better job. We do that by bringing together the leading minds of the communications business. We do …

Ace An Interview: 5 Points To Get Across
The Hiring Hub…By Marie Raperto
Whether you are interviewing with a recruiter, human resources or the actual hiring manager, you need to be prepared. You want to listen and answer the questions like it’s the first time you have heard them. Experienced interviewers can throw you a curve and ask some difficult questions, ones that you didn’t expect. Other times, they can ask the standard questions. Either way …

There is Nothing Lean about the Food Network Magazine Sans Its Team
Mr. Magazine’s™ Delectable Conversation with Vicki Wellington, Publisher, Food Network Magazine
Before there was Dr. Oz, The Good Life and HGTV magazine, there was the Food Network Magazine… It is not the first magazine born from the womb of a television network, but it is the first such successful magazine, if not THE most …

Jeff Corbin Talks Mobile Apps For Communications Pros
Mobile technology has changed the way we communicate and consume information. For communications professionals, there is no question that mobile is a great way to gain direct access to an organization’s targeted audience. If they haven’t started, by 2014 most companies will be considering a mobile communications strategy. After experiencing great success with …




2013 Silver Anvils: Research and Evaluation Take a Big Step Forward
By Catherine Lugbauer, President, The Lugbauer Group: For the PR ROI Channel
The quality of public relations research and evaluation has improved substantially in the last several years and the 2013 PRSA’s Silver Anvil winners both reflect that progress and give promise to the future. It’s been rewarding for longtime …

IR Room Fundamentals: Investor Relations Websites Need a Vanity URL for Better Marketing
For the Agile Engagement Channel
Part of the transition of older, former-Thomson IR websites to our IR Room MST platform includes the creation of a custom, vanity URL. What is a vanity URL? It’s a web address that is branded for marketing purposes and clearer communications. Below are URLs to the IR website homepage of two …

Easy Breezy Video Marketing on the Vine
By Larry Thomas, President of Latergy Video Marketing and Public Relations: For the Latergy Social Video Channel
Blue Diamond is promoting Almond Breeze Almondmilk with a campaign called ‘Recipes Made Breezy.’ With the help of their agency, Y&R California, they just launched the extremely innovative video content marketing campaign. It features a series of ‘programs’ appearing on Vine, and promoted on Tumblr …

Seasonal Social Media: Three Ways to Get it Right
For the Effective Email Marketing Channel
The holidays are the perfect time to connect with people–not only in your personal life, but on social media. To make the most of the nothing-less-than-amazing holiday email campaigns you have secured for your company, it’s crucial to smoothly integrate a social media plan. With the increase of email traffic during the holiday season, there’s potential to make your social media sites buzz …




Free Fun in PHL!
For the PRSA 2013 International Conference Channel
The City of Brotherly Love offers tons of fun, entertaining and even educational places to explore and the best part is–a lot of them are FREE! Between the PRSA sessions be sure to check out these hot spots for an exciting experience that won’t cost you! And don’t forget to take photos for the PRSA in Philly photo contest! Looking for a bit of a history lesson? Head over to 6th and …

Gorkana Meets…Sally Williamson
For the PRSA 2013 International Conference Channel
Sally Williamson, President and CEO of Sally Williamson & Associates, on impactful words, exceptional skills and building a solid base of clients. The thing that gets me up in the morning is…curiosity. As a consultant, I interact with 5 or 6 different companies every day. I’m always curious to see what issues they are facing and how they will communicate about a topic inside and outside …

Gorkana Meets…MaryBeth Vrees
For the PRSA 2013 International Conference Channel
MaryBeth Vrees, Director of Customer Communications and Marketing at Pepco Holdings, Inc., on being a TV news anchor, transparency with the media and turning around the “Most Hated Company in America.”The thing that gets me up in the morning is…knowing that we are able to tell the story of dedicated professionals working hard to improve the customer experience.

Gorkana Meets…Myra Oppel, APR
For the PRSA 2013 International Conference Channel
Myra Oppel, Regional Director of Communications at Pepco Holdings, Inc., on reputation, being a journalist in the Deep South and turning around “The Most Hated Company” in less than a year.The thing that gets me up in the morning is… My kids! I have to help my 9-, 11- and 13-year-olds get ready for the day before I can leave for mine. What made me want to get into PR was…





MediaVest Cuts Giant Upfront Deal With Google, First Of 2013-14 Buying Season
Media Post
MediaVest has cut an upfront deal with search, display and video giant Google covering video, display and mobile inventory in the U.S. for the upcoming year. The deal — said to be a first-of-its-kind and by far the largest digital company upfront deal struck by MediaVest — is likely to be the first significant digital upfront deal of the 2013-14 upfront buying season. Among other things, it covers…

LinkedIn Aims to Make Email More Professional, With LinkedIn Intro
LinkedIn wants to help people get a job and advance their careers by incorporating its services into their mobile email. On Wednesday the company announced the availability of LinkedIn Intro, which is designed to take some of the key functions of the site and incorporate them into users’ regular email on their iPhones. When a user has LinkedIn Intro installed, certain information from an email sender, like where that person works, past job experience, and even where they went to school, will appear in the email. Users can click on the sender’s name and see all the information without leaving the email. There is also a button to connect with the person.

First Look: Instagram Ads Unveiled, Will Debut Next Week
Design & Trend
Instagram has officially pulled the curtain back on its upcoming integration of advertising into photos in its app. Last month the Facebook-owned company announced that sponsored photos and videos would be arriving on users’ feeds from brands they do not follow. The ads will begin showing up “in the coming week,” Instagram announced. “You’ll know a photo or video is an advertisement when you see the ‘Sponsored’ label where the time stamp normally would be,” Instagram wrote on its blog.




Twitter IPO Pegs Valuation at Modest $11 Billion
Seeking to avoid a repeat of Facebook Inc’s much-maligned public debut, Twitter Inc revealed more modest ambitions on Thursday, saying its initial public offering would raise up to $1.6 billion and value the company at up to $10.9 billion. The valuation was more conservative than the $15 billion that some analysts had expected for the social media phenomenon. Twitter, which has signaled for weeks that it would price its IPO conservatively to avoid the stock drop that marred Facebook’s offering, said that it intends to sell 70 million shares priced between $17 and $20.

Icahn Ups Stake in Apple, Demands $150 Billion Buyback
Activist investor Carl Icahn is at it again, this time writing an open letter to Apple CEO Tim Cook and urging the company to buy back $150 billion of its own stock. His idea: Apple (AAPL, Fortune 500) shares are extremely undervalued, so now’s the time for the company to invest in itself — and increase the value of its investors’ stock holdings. Icahn claims he upped his stake in Apple by 22% over the past month to 4.7 million shares. That’s only about 0.5% of the company, but at a value of nearly $2.5 billion, it’s a big enough stake to draw attention.

Amazon Touts ‘Millions’ of New Prime Members, 1,382 New Robot Workers As it Pulls in $17 Billion in Revenue
Amazon’s known for not offering many specific details about its device sales or customers in its earnings reports, and this quarter’s is no exception. The company did note, however, that it added “millions” of Prime users during the quarter, a number that’s no doubt only set to grow further now that it’s finally raised its free shipping threshold to $35. Beyond that, the company announced that its net sales increased 24% year-over-year to 17.09 billion, but it’s still not making a profit, reporting a net loss of $41 million for the quarter.

FTC Urged to Investigate Multilevel Marketing Firms Such As Herbalife
The Los Angeles Times
Dozens of people have called on the Federal Trade Commission to investigate multilevel marketing, a controversial industry that includes companies such as Herbalife Ltd., Amway, Avon and others. In a letter delivered to the FTC’s Washington offices Thursday, the group, led by Massachusetts attorney Douglas M. Brooks, urged the agency to crack down on an industry it says preys on low-income and unemployed workers with false hopes of easy wealth. “The MLM industry has proved incapable of regulating itself, is rife with fraudulent and deceptive earnings claims and has caused…

Factbox: Who Will Get Rich From Twitter’s IPO?
The New York Times
Twitter is preparing to sell 70 million shares to the public in an IPO that will value the company at $10.9 billion. Below is a list of the number of shares owned by some of the people and investment firms that will benefit most from the offering: Executive officers and directors: Evan Williams, 56,909,847 shares, or 12 percent. Williams was Twitter’s CEO until 2010, when current chief Dick Costolo took the helm. He is now working on a publishing platform, Medium, dedicated to long-form content.





New ‘CMO Index’ Finds Marketers Feeling Optimistic
Digital Journal
Marketers are feeling positive about the next six months, according to the new quarterly Forbes Insights/gyro CMO Index. The more than 875 U.S. marketers surveyed said they are eyeing budget and staffing increases. At the same time, they are exercising caution when it comes to entering new markets and launching new products. These are some of the findings uncovered by the inaugural Forbes Insights/gyro CMO Index.

Boeing’s 747 Is An Icon, But Future Is In Doubt
Detroit News
For decades, the Boeing 747 was the Queen of the Skies. But the glamorous double-decker jumbo jet that revolutionized air travel and shrunk the globe could be nearing the end of the line. Boeing has cut its production target twice in six months. Just 18 will be produced in each of the next two years. Counting cancellations, it hasn’t sold a single 747 this year. Some brand-new 747s go into storage as soon as they leave the plant. Boeing says it’s committed to the 747, and sees a market for it in regions like Asia. But most airlines simply don’t want big, four-engine planes anymore.




Wikipedia Editors Are At War With Paid PR ‘Sockpuppets’
Digital Trends
Wikipedia editors have quietly gone to war this week with a company that promises to make its clients look good on the Internet’s encyclopedia. The casualties so far include some 250 so-called “sockpuppet” users linked to the firm Wiki-PR. The users were banned for allegedly taking money to write and edit Wikipedia articles and for violating other site policies, according to the Wikipedia Foundation. “Our readers know Wikipedia’s not perfect, but they also know that it has their best interests at heart, and is never trying to sell them a product or propagandize them in any way,” wrote Sue Gardner, executive director of the Wikipedia Foundation, in a blog post.

Twitter Keeping IPOs Comms In-house
The Holmes Report
Unlike many high-profile tech IPOs, Twitter is managing the communications around its upcoming public offering entirely in-house, according to sources familiar with the deal. The in-house team is handling matters that include drafting portions of its S-1 filing (which has been called-out for its straight-forward tone); publicizing the filing news – which included Tweets announcing the confidential and public S-1 filings – and working with media on inbound requests for information. Sources say, given that Twitter is currently in its SEC-mandated quiet period, this largely includes directing media to appropriate sections of the S-1 that totals more than 160 pages.





FCC FCC To Study Hispanic TV Viewing, Ownership
TV News Check
As part of its long-standing examination of broadcast diversity issues, the FCC today announced it will conduct a study of the relationships among Hispanic television station ownership, Hispanic-oriented programming and Hispanic television viewing. According to 2012 Census data, 17% of the total U.S. population – or 53 million people – are of Hispanic origin, representing the largest ethnic/racial minority in the country. The commission said the study will be its first systematic examination of the Hispanic television market and will be one of the first that will incorporate comprehensive data from the FCC’s recently improved 323 ownership form.

Pay TV Companies Will Be Media’s Most Profitable Businesses This Year: Report
Keep this in mind the next time you hear cable operators bemoan their rising programming costs, and networks sigh about their need to raise prices: Cable operators overall will have cash flow profit margins of 41% this year, and networks will be right behind at 38% – returning them to the head of the media and entertainment pack – according to a report on industry profitability out today from consulting firm Ernst & Young’s Global Media & Entertainment Center. They’re followed by interactive media (33%), electronic games (26%), satellite television (25%), conglomerates (25%), broadcast TV (19%), content and information services (19%), film and TV production (12%), and music (10%).

NBC News Exec Vivian Schiller Joins Twitter as Head of News
The Wrap
NBC News SVP and chief digital officer Vivian Schiller announced on Thursday that she will be leaving the network to join Twitter in the newly-created head of news position. “Excited to join @Twitter as Head of News in January,” Schiller tweeted. “Leaving @NBCNews at year’s end. Grateful to my beloved colleagues for 2+ great years.” “We’re thrilled to announce @VivianSchiller is joining the team as Twitter’s new Head of News Partnerships,” was the word from the TwitterForNews account. “She starts in January!”





Startup Cover Bets on Android’s Market Clout, Flexibility
Why do iOS users get all the new apps first? Many companies get their start on Apple’s mobile market, but a start-up called Cover that’s launching Thursday hopes to find profits from the increasingly powerful and widely used Android instead. The company’s software, free and beginning closed beta testing Thursday, is designed to make it easier and faster to use the app you want when using Google’s operating system.

Never Visit a College Campus with Your Parents Again Thanks to Google
Time Magazine
It was a college road trip on steroids: when I was a high school junior, my parents and I visited 12 college campuses in less than two weeks. The three of us were in a car together for hours at a time driving up and down the East Coast, spreadsheets and check lists in hand, tempers slightly less in hand. But that trip wasn’t just a symbolic ritual. Which applications I filled out the following fall were largely determined by what I saw during those two weeks.





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