Friday, May 9, 2014: Twitter Beefs Up Security; Burger King Enters Breakfast Battle; Mother’s Day Mom-fographic; Snapchat Settles With FTC; Comcast, Time Warner Broadband Merger on Hot Seat

 Friday, May 09, 2014




The Donald Sterling Racism Scandal
The Evolution of the Modern Crisis
Editor’s Note: The media coverage of the Donald Sterling racism scandal is not going away anytime soon. Are we witnessing the evolution of the modern crisis? Would it be a crisis at all if it were not for technology and entertainment television? Players, coaches, owners, media critics, pundits and virtually everyone else has analyzed the impact of the Donald Sterling crisis on the Clippers, the NBA and …

Twittiquette: Keep Your Tweets Professional And Personable
By Luke O’Neill, Editor, Business Wire
She flew thousands of miles from London to Cape Town, South Africa, but sadly her tweet traveled much farther.The story of Justine Sacco is well known in public relations circles. She’s the former PR executive who sent an inappropriate tweet last December and boarded a long flight apparently with no Internet access. Her tweet went viral in a bad way.

A Launch Story: Lose It! A New South African Magazine Promoting A High-Fat Low-Carb Diet
The Mr. Magazine™ Interview With Suzy Brokensha
Cape Town, South Africa: Controversial doesn’t even begin to describe it, low-carb and high-fat; two terms that most nutritionists and doctors have heart palpitations over when they hear them. But the Editor-in-Chief of South Africa’s Fairlady magazine, Suzy Brokensha, isn’t sweating it. She believes in the concept …

Tricky Question #4: Why Do You Want To Leave Your Current Job/Want This Job?
The Hiring Hub…By Marie Raperto
Any candidate should expect to hear these questions, probably, more than once. An interviewer wants to know how you can help the company. Most candidates will answer this question by talking about what they will gain from this job.To answer this question to your advantage, speak about your qualifications and experience …

Mother’s Day Mom-fographic
By Erika Kauffman EVP, 5WPR
In Hollywood, there are plenty of celebrity moms who manage to balance their entertainment careers with raising their kids. However, there are some Hollywood moms who are not only juggling children with a hectic film career, but who are also selling powerful digital brands. In honor of Mother’s Day, let’s take a look at some Hollywood moms who aren’t just great mothers and performers …

Australia’s Most Mentioned Domestic Issues in the Media (May 1 – May 9, 2014)
Businessmen’s Stoush Dominates News Despite Mounting Concern Over Potential Budget Cuts
Coverage of the fight between businessman James Packer and his long-time friend and CEO of Nine Entertainment, David Gyngell, received massive media attention, particularly after photos and video of the fight emerged.




PRSA Counselors Academy Keynote Speaker, Steve McKee, Author of Power Branding
For the Strategic Video Communications Channel
Doug Simon, President & CEO of D S Simon, catches up with Steve McKee, keynote speaker at the PRSA Counselors Academy Conference in Key West, FL and author of Power Branding: Leveraging the Success of the World’s Best Brands. Steve shares his insight on how agencies, corporations …

NYU-SCPS SCM3 Summer Intensives
NYU-SCPS Strategic Communication, Marketing, and Media Management (SCM3) Thought Leadership Channel
NYU-SCPS SCM3 offers noncredit summer 2014 intensive programs that provide total immersion in marketing and public relations content. Whether your goal is to excel in this competitive job market, to expand your overall marketability by mastering a new skill, or to embark on a journey of personal enlightenment …

American Greetings’ Mother’s Day Video Quite A Card
By Larry Thomas, President of Latergy Video Marketing and Public Relations: For the Latergy Social Video Channel
Undecided about what to get mom for Mother’s Day? Don’t worry, you still have time to decide. And, you’ll have more than a little help from my friends in the visual storytelling business. Brands are using public relations and marketing tactics to engage procrastinating sons and daughters across all platforms.




How Journalists Can Use Google+ to Build Their Brand
(On-Demand Video)
We hope you were able to join us for our last Google+ Hangout On Air about how to become a story idea machine. If not, you won’t want to miss our next Hangout on Thursday, May 8, from 1-1:45 p.m. EDT! We will have two great guests joining us to discuss the different ways journalists can use Google+ to help build their brand.

Responding to Shareholder Activism-Is More Shareholder Engagement the Answer?
Free Webinar: Wednesday, May 14th
In years gone by, companies followed a standard playbook for shareholder engagement that included investor meetings, quarterly conference calls, and annual investor days. While the SEC’s adoption of Regulation FD, more than a decade ago, required companies to adjust their playbooks to ensure …

Big Data in the Big Apple: The Full Line-up for the PRSA | PRIME Research Strategic Corporate Communications and Research Conference
Live Event (New York City): Thursday & Friday, May 15th & 16th
The #PRSAPRIME Conference has secured the highest concentration of Fortune 100 speakers of any conference of its kind! As the conference is soon approaching, we’d love to share our entire schedule of presentations with you.

Live Event (New York City): Wednesday, May 28th
Join us at WomanCon2014 on May 28, 2014 at the CUNY Graduate Center in New York City. This day-long event is focused on women entrepreneurs and promises to be filled with inspiration, solid advice for growing a business and connecting with awesome women entrepreneurs. The audience will hear real, behind-the-scenes stories of success and lessons learned …

PR News’ Taste of Tech Conference
Live Event (New York City): Tuesday, June 3rd
Taste of Tech is a one-of-a-kind, one-day event that will educate PR professionals on how to best leverage PR technologies, tools and services. The June 3 PR News Taste of Tech, held during the Social Media Summit and in partnership with, will be a memorable day of learning, networking, sampling and food tastings.


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Time Inc. Will Spin off From Time Warner in 15 Days
Time Warner has set a date for the spin-off of its Time Inc. publishing unit: May 23. The date came in a filing with the Securities and Exchange Commission on Thursday, which also included a shareholders’ welcome letter from Time Inc. CEO Joe Ripp.

Burger King Enters the Breakfast Battle With ‘Burgers at Breakfast’
Time Magazine
Burger King will start offering lunch and dinnertime favorites like the Whopper for breakfast at 5,000 locations around the country in response to increased focus on early-morning meals among competitors like McDonalds and Taco Bell.

Amazon and Google Bash FCC’s Internet Fast Lane Plan
CNN Money
Dozens of companies — including Amazon (AMZN, Fortune 500), Google (GOOGL), Microsoft (MSFT, Fortune 500), Facebook (FB, Fortune 500), Twitter (TWTR) and Netflix (NFLX) — sent a letter to the Federal Communications Commission Wednesday calling for the agency to reject FCC chairman Tom Wheeler’s open Internet proposal. As part of the proposal, the FCC would allow Internet service providers to charge online content companies for priority access to customers, creating a so-called “fast lane” for the Web.

Lyft Moves Into Uber Black’s Territory With Fancy Premium Rides
Fast Company
Trendy car-sharing service Lyft is moving into Uber’s territory with a new premium option that is a little more like a glitzy limo ride. It’s called Lyft Plus, and it’s mainly for situations where you need to accommodate six passengers at a time.




ShopRunner Could be Alibaba’s Trojan Horse in a Future Challenge to Amazon
To read Alibaba’s recently filed IPO prospectus, you’d think that the e-commerce giant is focused primarily on beefing up its China businesses, with little interest in challenging those who dominate US e-commerce on their own turf. But there are clues that this might not be the case, as we outlined here-perhaps the most intriguing of which is Alibaba’s $206-million purchase of a 39% stake in ShopRunner (p.F-59), a US online retail platform that’s positioning itself as a direct rival to Amazon Prime.

Snapchat Settles With the FTC Over Broken Privacy Promises
Snapchat, an app that promised messaging privacy, broke those promises to users, the Federal Trade Commission said Thursday. The hot startup agreed to settle with the FTC over charges it had deceived users about the ephemeral nature of its video and text message “snaps.”

Comcast, Time Warner Broadband Merger on Hot Seat
Top Tech News
“The sheer size of the merged entity will allow it to exercise control over Internet content in unprecedented ways,” said Dave Schaeffer, CEO of Cogent Communications, in a statement on the merger of Comcast and Time Warner. “One company controlling access to so many of America’s ‘captive eyeballs’ should immediately raise red flags.”

Here’s How To Learn How Much Your Data Is Worth To Facebook And Google
Business Insider
The anti-virus software company AVG has created PrivacyFix, an app to help you get a handle on just how much you’re worth to big-time data players Facebook and Google. According to the app, I’m worth $112.32 to Google, but a measly $16.60 to Facebook.




Demandbase Launches ‘First Ever’ B2B Marketing Cloud – Which Oracle, Adobe, and Salesforce Use
Venture Beat
The big focus of most of the major marketing clouds that have launched in the past few years is B2C: working to enable one-to-one communication between brands and millions of connected consumers. That’s actually a departure from where marketing automation began, which is in the business-to-business space. So it’s interesting to see that today Demandbase is launching what it calls the “first-ever” marketing cloud for B2B marketing.

Taco Bell Uses Tumblr Comic Book For Product Launch
Media Post
Taco Bell is offering a comic book on its Tumblr channel as part of its campaign supporting the May 8 nationwide launch of its latest flavor of Doritos Locos Tacos (DLT), Spicy Chicken Cool Ranch.

Samsung Names New Design Head For Mobile
Samsung Electronics named a new head of mobile design, a move it described as a “realignment” that frees up the current head to pursue long-term design strategy across all of the company’s businesses.

Why Every Company Needs a Loyalty Program (Infographic)
Chief Marketer
Your most loyal existing customers will be responsible for over 50% of your company’s future revenue. Focusing on your existing customers by implementing a loyalty rewards program will boost your ROI, develop lasting relationships and create a more personal experience for your customers.




If Michael Sam Goes Undrafted, NFL Might Have a Public-Relations Problem on its Hands
Washington Post
Michael Sam, the openly gay NFL draft prospect, spent a few days this week in New York. It was mostly a social visit, his friend and former NFL player Wade Davis said, but of course the topic was raised about being so close to where his future will be decided.

Top Marketing Execs Call PR an ‘Underutilized Strategy’
It’s nice to have the occasional research project confirm the value of the work you do, isn’t it? While inbound marketing agency PR 20/20’s 2014 Marketing Score Report might seem self-interested, it provides us with a glimpse inside the thought processes of dozens of top-level execs as they rate their own performances over the past year.




UK Survey Finds Alcohol Advertising Regulations ‘Inadequate’
The Spirits Business
Surveying 373 adults as part of a recent study, researchers found that 75% of participants believed a sample of alcohol advertisements breached regulatory codes outlined by the Broadcast Committee of Advertising Practice (BCAP).

Benham Brothers Lose HGTV Show After ‘Anti-Gay’ Remarks
Twin brothers David and Jason Benham have lost their opportunity to host their own HGTV show. The brothers ran afoul of the network after the site Right Wing Watch published a post about the pair, labeling David Benham as an “anti-gay, anti-choice extremist” for reportedly leading a prayer rally in 2012 outside of the Democratic National Convention held in Charlotte, North Carolina.

Looking For New Ways To Reach Customers? Try YouTube Advertising
Did you know that there are over 1 billion unique visits to YouTube each month? YouTube is one of the largest web properties and continues to grow today. ComScore reports that over 89 million people in the United States alone are going to watch 1.2 billion online videos today – a number that continues to grow.

The CW Cancels 3 Shows, Renews 3 Shows and Orders 4 New Dramas for 2014-2015 Season
The CW made a lot of decisions Thursday, renewing three of its current shows (including a mid-season drama), cancelling three shows and ordering four new shows for the 2014-2015 season.




Twitter Beefs Up Security With Streamlined Password Reset Process and Better Blocking Of Suspicious Logins
The Next Web
Twitter Thursday rolled out two improvements to account security, in terms of protection as well as restoring access. The first is a streamlined password reset experience, while the second is better identification and blocking of suspicious logins.

For the First Time, We Have a Detailed Model of the Universe
The Atlantic
It is, if you except the powers of human memory, the closest thing we have to a time machine. Scientists have created the first realistic model of the universe, capable of recreating 13 billion years of cosmic evolution.

Your Future Healthy Home Will Have Plants Inside Its Walls
Normally plants are for people to see. But the Biowall, designed for increasingly sealed-off homes, has a very different purpose: using greenery to clean toxins from the air we breathe.




ASCAP and the Great Pandora Battle Where Artists and Musicians Pay the Price
Brian Solis

The Biggest Social Media Risk for Employers
Maximize Social Business

Good at the Beginning
Seth Godin

Google Exec Bolts Keynote
The Flack

Facebook’s Privacy Experiment, Tiny Hamsters Go Viral, Great Content Marketing
Whats Next Blog

Speaking Exchange