Friday, Jan 10, 2014: Lessons To Be Learned From The Chris Christie Crisis; Find the Direction for Your Mobile Marketing Plan

 Friday, January 10, 2014




Lessons To Be Learned From The Chris Christie Crisis: You Have Responded Encourages and Welcomes Debate on Issues that are Relevant to Our Community.
Yesterday, the Governor of New Jersey stepped up to the podium to address an issue that in his own words “side lined” him. As the CEO of a state, that caught our attention. So we reached out to our community and …

How to Stop Gov. Chris Christie’s Viral Spiral
By Adele Cehrs, CEO of Epic PR Group
It seems as though Chris Christie needs to cash in some of his goodwill with the public to recover from Bridgegate. From a PR perspective, his response to the scandal has had several missteps. His first mistake was to come out swinging–railing against the allegations in a typical Christie fashion. Against better judgment, he held a two-hour press conference. As a PR crisis advisor …

New Jersey Governor Chris Christie Takes Charge in a Crisis: All Eyes on Gov. as Bridge Crisis Unravels
By Cindy Rakowitz, CEO, BR Public Relations and co-author Emergency Public Relations; Crisis Management in a 3.0 World
Most communications experts will encourage apologies. After all, we are all human and we all make mistakes. If a scandal or a crisis should occur, particularly in this digital world, the press and public want to hear immediate …

Unanswered Questions: Governor Chris Christie
By David E. Johnson, CEO, Strategic Vision, LLC
New Jersey Governor Chris Christie has been heralded as the great hope for the Republican Party since his landslide re-election in 2013. His bipartisan appeal, straight talking style, non-nonsense style, along with a reformist record seemed the cure for the political follies in Washington, DC. Then, scandal struck and it was revealed that aides had closed traffic lanes to the George Washington …

Chris Christie’s Press Conference: Being First. My View…
By Ronn Torossian, CEO, 5W PR
Chris Christie’s press conference gained national attention Thursday morning when he apologized for his administration’s implicit role in creating traffic jams in Fort Lee as “payback” to a political rival, but also which resulted in delay of emergency response in the area. Being that a 91 year-old woman died of a heart attack and wasn’t reached in time by paramedics, this story has taken on …

Building and Losing Trust During A Crisis
By Davia B. Temin, President and CEO, Temin and Company
How do leaders build trust before, during and after a crisis? They do what they say, and say what they do. In other words, they portray themselves realistically at the outset, and when they make promises — either explicit or implicit — they keep them. And they create a culture that makes sure others with whom they are affiliated do too. In fact this kind of behavior is so rare in business, politics …

Own-Up and Take Control: Kudos Governor Christie!
By Adam J. Handelsman, President & Founder, SpecOps Communications
Kudos Governor Christie! Sans a rush to judgment, once the facts of a “crisis” are determined, a decisive decision is usually the best course of action. For the most part, corporations and politicians usually have pre-determined crisis plans in place. In the case of Governor Christie’s ” traffic-gate scandal, his swift action showed everyone that he will not tolerate shenanigans of this nature.

Lessons To Learn In Governor Christie’s Crisis Management
By Mark Stevens, Author of “Your Marketing Sucks,”& CEO of MSCO
Leadership means there is no place to hide. A CEO-or governor, owner or boss–can never hide behind the people he or she stands in front of. So New Jersey Governor Chris Christie took a huge leap forward at his press conference Thursday when he denied knowledge of, but ultimately took responsibility for, the developing scandal known as “Bridgegate”, in which the duplicitous actions …

Honest Communications. A Dream?
Observations from Honesty Expert, Steven Gaffney
Editor’s Note: reached out to Steven Gaffney, a recognized expert on honesty to get his comments about leadership best practices when caught in a situation such as the Governor Chris Christie press conference about the actions behind the September closing of the George Washington Bridge. Is coming out immediately the best course?




Helpful Hints for eCommerce Marketers
For the Effective Email Marketing Channel
Email has the potential to drive huge ROI for retailers, depending on how they use it. With the right data, personalization and automation, marketers can engage with customers and send them relevant, timely messages. Below are a collection of blog posts with strategies for eCommerce marketers. Make sure you have a plan in place for customers who abandon their shopping carts on your website.

Mercedes-Benz S-Class Declared 2014 China Car of the Year at PRIME Research-Sponsored Award Ceremony
For the PR ROI Channel
At an award ceremony during the Guangzhou Auto Show, hosted by PRIME Research and Germany’s Automobile Production magazine, the Mercedes-Benz S-Class was declared the 2014 China Car of the Year by the C-Club, . “The decision reaffirms the model’s stature and position in China, its top market …




Find the Direction for Your Mobile Marketing Plan in 2014
Free Webinar: Thursday, January 16th
According to Gallup, 70% of American workers are “not engaged” or “actively disengaged” costing the U.S. an estimated $450 – $550 billion per year. The constant changes in technology, social media and mobile can be overwhelming. As a result, many organizations are faced with challenges when it comes to …

Focus ’14: The Agenda for PR Pros – A Conversation with Howard Bragman
Free Webcast: Thursday, January 30th
Three key items will continue to dominate the agenda for PR pros this year.Reputation management, working with the media and crisis communications will remain very much in the forefront in ’14… Your career will hinge on how successful you are in handling them. Join the discussion …


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Anthony Bourdain Is Planning A Massive NYC Food Market
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Murdoch’s 20st Century Fox To Cut Ties with Australia
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Fox will keep its primary listing on New York’s Nasdaq as part of what Murdoch called “our ongoing agenda to simplify the operating and capital structure”.

Apple And Samsung CEOs Agree To Mediation In Court Dispute
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Vice News Taking Documentary-Style Storytelling To Hot Spots Around The Globe
Nieman Lab
If there’s a mantra for the team behind Vice News, it might be: Go where the story takes you. The soon-to-launch news channel from Vice is designed for the type of journalist who wants to strap a camera to her back and jump head first into a conflict zone.

Dow Jones Cites The Hot News Doctrine In New Lawsuit
Dow Jones Newswires
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New Zealand Road Safety Ad Strikes A Global Chord
The ad, titled Mistakes, has gone viral and got people talking about road safety around the world. Requests to use the spot have been from as far afield as Brazil and Poland.




Google Merging Google+, Gmail contacts
Don’t have the e-mail address of somebody in your Google+ Circles that you want to contact? No problem, thanks to a new Gmail feature.

Five Things We Learned From Day Three Of CES 2014
USA Today
One wireless carrier boasts its unconventional plan to woo smartphone owners, and even man’s best friend is getting in on the wearable trend.




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