Friday, April 27, 2012


 Friday, April 27, 2012


Write to Get Read: Seven Essential Web Copywriting Tips
Marketing…By Zach Bonnan, Interaktiva Digital Marketing
I started writing regularly when I was pretty young, starting with short stories, poetry and songwriting. My rule of thumb for any copywriting has always been that if I’m not entertained by my own writing, I don’t want to put it out there for other people to suffer through. Web copywriting is one of my passions because finding a way to be interesting in the middle of all the “noise” is a puzzle I never seem to get tired of solving. But how do you write copy that will get read?


Want in on the Facebook IPO? Be Wary – As Scams Abound
IR Therefore I Am…By Gene Marbach
With a number of “hot” offerings looming such as those of Facebook (possibly delayed until June, according to PC Mag and others) and Twitter, it appears that the scamsters are coming out of the woodwork. The SEC’s Division of Enforcement continues to take action in this area. On April 4, 2012, the U.S. District Court for the Southern District of Florida in Miami issued an Order to Show Cause and Other Emergency Relief (Order) to halt Allen Weintraub’s ongoing fraudulent scheme of selling securities of an investment vehicle that he falsely represented owned pre-IPO shares of Facebook, Inc.


Content Is Not King, It’s Dictator: Search Engine Land’s Executive Editor Chris Sherman Blames Google
Great Marcom Minds… Brought to you by WireBuzz
“It may sound trite, but content is no longer king. It’s gone beyond and is now dictator,” says, Chris Sherman, Executive Editor of and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. The reason? “Google has shifted it’s emphasis from the more computer-science and technical things to more of understanding what’s on a website so that it can offer people who are searching the best quality content they can find.”


Women: Do You Understand Them? Here’s What You Must Know to Reach Them
By EmpowHER for the Power of Women in Communications Channel
Women are complex, taking time and effort to understand. Despite their lucrative spending power and increased influence in buying decisions, women consistently feel misunderstood by marketers. In fact, 91% of women feel advertisers do not understand them. As a health and wellness marketer, you should pay attention to, and take the initiative and effort to better understand women and how to market to them. Here are 4 reasons why:


Crisis Communications Research: Assumptions vs. Proof
Frank Ovaitt, President and CEO of the Institute for Public Relations for Prime Research’s PR ROI Channel
If you follow the work of crisis communications scholars such as Tim Coombs, perhaps you too have wondered about assumptions versus proof. How much of what we take for granted about effective crisis response is supported by empirical evidence? Is there more to go on than the war stories of crisis veterans, as important as stories can be to professional learning in public relations? Thus, I was drawn to a title in the latest issue of PR Journal :




Public Relations News


Groupon CEO in PR Fix: Exec Hurts Corporate Reputation at “Beer Summit”
While Groupon CEO Andrew Mason might have had only one beer during an employee meeting Wednesday, he could be nursing a headache as a result. At a town hall meeting attended via webcast by the WSJ, Mason talked about “not taking stupid risks” and emphasized “quality and control.” Those are words that investors, rattled by the daily deal company’s fourth quarter earnings restatement, would have been glad to hear, if it hadn’t been accompanied by a less-reassuring statement: “Sorry, too much beer.”On Thursday, Groupon spokeswoman Julie Mossler defended the CEO and his choice of beverage. “I’ve never seen Andrew drunk,” she told “It’s not like him drinking a beer or not drinking a beer sends a particular message.”Corporate reputation experts disagree …


PR Pros on the Go: Former Fleishman-Hillard SVP Rosenker Joins GM in Communications Leadership
The Hill’s Congress Blog
Heather Rosenker will be the director of public policy and government relations communications for General Motors starting May 1, the company announced Thursday.Rosenker joins General Motors with Hill, administration and private sector experience. She recently worked for Fleishman-Hillard as senior vice president.She worked in the Bush administration before that as the Homeland Security Department assistant director of public affairs. Rosenker also worked for the Internal Revenue Service as the director of communications of the Small Business/Self-Employed division …


Marketing News

Report: Study Finds 60% of Consumers Have Three Email Addresses
BtoB Magazine
In case you missed it: BlueHornet Networks, an email service provider that caters to retailers and other b2b and b-to-c clients, earlier this month released a new report that focuses on consumers’ views of email marketing. The report, “Consumer Views of Email Marketing: A Revealing Look at How Consumers Use Email,” is based on video interviews of more than 1,000 consumers in the U.S. conducted in February. Among the findings: Consumers have a lot of email addresses. Only 27.7% of consumers reported having one email address. About 60.0% of respondents said they had two or three addresses, while almost 12.0% had more than four. Consumers don’t like it when mobile emails render poorly. According to the report, almost seven out of 10 (69.7%) consumers will delete an email that “doesn’t look good” on a mobile device; another 18.0% will unsubscribe from that email list. Only 17.7% will take the time to view it on a PC …


Astro Pak Promotes Amy Primrose to Marketing Coordinator
Yahoo News!
Astro Pak Corporation today announced the appointment of Amy Primrose to Marketing Coordinator at Astro Pak. Ms. Primrose will be responsible for overseeing market research, tradeshow management, search engine marketing management, website management, and a host of other marketing related deliverables.Ms. Primrose brings over 7 years of experience in marketing. Prior to joining Astro Pak, Ms. Primrose worked at Allergan.







IR News


GM CEO Earned $7.7 Million in Cash, Stock in 2011
General Motors Co (GM.N) Chief Executive Dan Akerson earned $7.7 million in cash and stock in 2011, the year the automaker reclaimed its global sales crown and boosted its annual profit by 62 percent, GM said in a proxy filing on Thursday.During his first full year as CEO, Akerson earned a $1.7 million salary, GM said in a filing with the U.S. Securities and Exchange Commission. He also received about $6 million in salaried and restricted stock units.Last year, GM sold more vehicles than any other automaker in the world and reached a labor agreement with the United Auto Workers union that helped maintain its lower break-even level.Still, GM’s shares fell 45 percent last year, while the broader S&P 500 index was unchanged.

Among investors’ concerns was GM’s troubled Opel unit in Europe …


SEC Faces Questions About Tipster Policy
The Wall Street Journal
The Securities and Exchange Commission faced fresh questions about its efforts to attract whistleblowers who might help regulators uncover wrongdoing on Wall Street, following revelations that the agency unwittingly revealed a tipster’s identity during a probe.The agency’s disclosure of a whistleblower’s identity, as reported in a page-one story in Wednesday’s Wall Street Journal, prompted Sen. Charles Grassley, the ranking Republican on the Senate Judiciary Committee, to request that the SEC detail its policies to protect the confidentiality of whistleblowers and others who share information, often at risk to their jobs or careers. …







CorpComm News


SoundExchange Announces New VP of Communications
SoundExchange today announced the hire of Marie Knowles as vice president of communications. In this role, she will lead the organization’s strategic communications, including public relations, media relations and internal employee communications strategy.Marie has more than a decade of communications experience in creating and implementing strategic brand-building programs for both public companies and nonprofit organizations across a number of industries, including entertainment and technology …


CSR News: Study of 600 US Corporations Shows Disappointing Progress on Sustainability
The Guardian UK
Ceres, in partnership with Sustainalytics, released “The Road to 2020: Corporate Progress on the Ceres Roadmap for Sustainability,” a detailed evaluation of how well 600 major US corporations are meeting the roadmap’s expectations.In the report’s four-tier assessment system, just a quarter of all 600 companies surveyed were in the top two tiers for progress on governance, and only 24% have some degree of meaningful stakeholder engagement. On performance metrics, only 13% of the companies had human rights policies and programs ranked in the top two tiers, and only a third had time-bound targets for reducing GHGs in direct operations …




Advertising News


Online Advertising Outstrips Rest of Marketing Sector
Online advertising now accounts for more of the UK’s marketing spending than any other medium. New figures from the Advertising Association show digital marketing enjoys a 28% share of the country’s adspend, with the sector increasing rapidly last year. Internet marketing budgets rose by 16.8% in 2011, and are forecast to expand by a further 8.9% this year.The research, which was compiled by Warc, shows the UK advertising sector as a whole outstripped the rest of the economy, growing 2.7% last year to hit 16.1 billion pounds. Television and radio rose by 1.9% and 1.6% respectively, while national newspapers suffered a 7.1% decline in 2011 …


Conservative Group to Spend More Than $6 Million on Anti-Obama Ads
Americans for Prosperity, a conservative group based in Washington, D.C., with chapters in 34 states, will unveil a strategic plan Thursday for a $6 million ad campaign opposing President Barack Obama.The campaign, which will focus on Obama’s energy policy during his presidency, begins Friday with commercials airing in swing states Ohio, Florida, Virginia, Minnesota, Nevada, Iowa, Colorado and New Mexico.The group earlier this year spent another $6.5 million on ads highlighting a government loan to Solyndra, a solar company that filed for bankruptcy after receiving $500 million in taxpayer funds.Americans for Prosperity was one of the lead organizers of the tea party movement …






Top Blogs


They All Laughed – The road to becoming a social enterprise
Brian Solis
Public Relations



Promising new startup? Apply for coverage on Mashable
Publicity Hound
Public Relations


Consumer Acceptance of Cause-Related Shopping is on the Rise
Marketing Pilgrim


How to Use Google+ Hangouts for Your Business
Social Media Examiner


Maybe now we will get quality data
KDPaine`s PR Measurement Blog
Public Relations


How to Create and Grow Your Influence on a Global Social Web
Jeff Bullas