Friday, April 11, 2014: Frozen Foods PR Push. Internet Ad Spending Beats TV. Being Reinvented. The End Of Money As We Know It. A $34 Billion Overdraft Charge.

 Friday, April 11, 2014




Rebranding An Ancient City. One Bit At A Time.
By Zara Ingilizian
Its name has been changed several times, but its soul endures. Historians believe it was first settled sometime in the 8th century BC and known as Kumayri. During the Middle Ages, the name of the city evolved into Gyumri and it became an important center of rebellion against Arab domination. Fast forward to the 19th century, it fell under the control of Czarist Russia and renamed Alexandropol …

The End of Money as We Know It: Bitcoin, Alternative Currency, and the Rise of a Cultural Movement
Editor’s Note: Just released by sparks & honey. Cryptocurrency could very well be a bubble or a blip, but it is a manifestation of an enormous and important cultural shift. Our culture is reconsidering consumption, reconsidering ownership, and most importantly, reconsidering value.

The Reinvention & Re-Launch of – Henry Luce & Briton Hadden Would Be Proud…
The Mr. Magazine™ Interview With Edward Felsenthal, Managing Editor,
On the 23rd floor of the Time & Life Building, Edward Felsenthal, managing editor of has managed, together with a host of new editors and producers, to breathe new life into’s website. The man from Memphis, TN, is …

The Role of PR in Multicultural Outreach
By Hannah Kelly, Editor, Business Wire Paris
With the globalization of the communications industry, and the ever-changing demographics of the United States, multicultural outreach has never been so important. Currently, the combined buying power of the Hispanic, Black, Asian and Native American communities combined is over $1.5 trillion, with Hispanics opening small businesses three times faster than the national average.

MH370: Using Social Media as a Means of Coping with Tragedy
It has now been a month since the disappearance of Malaysian Airlines flight MH370 bound for Beijing, China on 8 March. The mystery remains unsolved but the conversation continues. Social media has become a means for the world, and particularly the two countries most affected, to cope with this tragedy. In China and Malaysia, buzz has gone well past 20 million posts …

Australia’s Most Mentioned Domestic Issues in the Media
By Patrick Baume, Group Communications Manager, iSentia
Australian rice growers weren’t happy but beef producers had more to smile about when Prime Minister Tony Abbott announced during the first leg of his North Asian trip that he and Japanese PM Shinzo Abe had finalised an Australia-Japan free trade agreement. The agreement still left many Japanese agricultural tariffs in place, including on rice and sugar. However business figures hailed …




Mother Nature Network and Green Media’s Future
For the Agile Engagement Channel
Earth Day is around the corner, so this month we’re spotlighting a few media sites and bloggers that are focused on the environment. We’re starting with Mother Nature Network (MNN), whose mission is to “improve your world.” Although the name Mother Nature Network brings to mind the environment, the site is about more than that. It covers all manner of social responsibility …

Big Data in the Big Apple: The Full Line-up for the PRSA | PRIME Research Strategic Corporate Communications and Research Conference
For the PR ROI Channel
The #PRSAPRIME Conference has secured the highest concentration of Fortune 100 speakers of any conference of its kind! As the conference is soon approaching, we’d love to share our entire schedule of presentations with you.




Cure Brand Schizophrenia – Once and For All
Free Google+ Hangout On-Air: Thursday, May 1st
It’s likely that your brand’s social channels are being managed by a wide variety of people – employees, agencies, newbies and digital natives. What you may not be aware of is the lack of consistency – in messages, company description, offering, products – that’s leading to consumer confusion, or what we call “Brand Schizophrenia.” What can you do to prevent this?

Employing Visual Content for Compelling Storytelling
Live Event (Washington, DC): Tuesday, April 22nd
The presence of content in its various forms across the digital landscape has given rise to an era of instant gratification — a time where anyone can search for a topic of their choosing or send out a message through their social channels to obtain relevant information. As organizations seek to maintain visibility, share their stories and establish a connection with the digital masses …


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Banks Are Doing Better To Protect Consumers, But Still Make $32 Billion A Year In Overdraft Fees
The Pew Charitable Trust surveyed the checking account policies and disclosures of 44 of the 50 largest banks, which cover about 65% of checking deposits. One practice that Pew condemns is “high-to-low” transaction ordering, where banks process debit transactions from the highest value to the lowest, thus incurring an overdraft sooner and applying overdraft fees to more transactions

Wal-Mart Could Make Organic Food Cheap-And Eventually, Plentiful
Time Magazine
If you still think organic food is something for hippies and vegans it’s time to update your cultural stereotypes. Wal-Mart has announced that it will begin carrying products from the Wild Oats organic line-and that it would offer the goods at prices that are at least 25% cheaper than their organic competitors.

The Micro 3D Printer By M3D Gets $2 Million Funding In Three Days
M3D describes its 3D printer as “the first truly consumer 3D printer,” and say it is also “incredibly intuitive, easy to own, and seamless by design”. It’s not a kit like some rival cheaper model 3D printers but is ready to use straight from the box.

Calls For London City Airport To Be Closed
Telegraph UK
The airport’s importance was questioned in a report from the New Economics Foundation (NEF) — an independent think tank – which said it caters for only 2.4 per cent of London’s total flight capacity. Most flights out of City Airport are filled with business travellers.

Facebook Will Turn Off Messaging In Its Mobile App, Forcing You To Download Messenger
The Verge
Facebook’s plans to become an empire of mobile apps has got a little more interesting as the company began notifying users in a few European countries that in two weeks, they won’t be able to message friends through the Facebook app anymore. They’ll need to download Messenger for iOS or Android to do so. A Facebook spokesperson confirmed that stripping Messenger out of the main Facebook app is not a test, and will at some point in the near future happen in every country.




Amazon Pays Its Staff Up To $5,000 If They Quit – No Strings Attached
Business Insider
In his annual letter to shareholders, Amazon CEO Jeff Bezos describes how the company will pay warehouse workers up to $5,000 to quit their jobs. The intent of the program is to ensure that Amazon only retains people who really, really want to work at Amazon

Activist Investor Icahn Gains Little After Agreeing Truce With eBay
Financial Times
The two sides agreed to appoint one of Mr Icahn’s nominees, David Dorman, as independent director to its board. Mr Dorman is former chairman of Motorola and telecoms group AT&T. His settlement with eBay is the latest in a series of fights between Mr Icahn and Silicon Valley companies that have ended with the veteran investor’s complete or partial withdrawal.

China Connects Shanghai And Hong Kong Bourses
The Standard
Both the Hong Kong and Shanghai stock markets jumped on the cross-border trading announcement, particularly brokerages’ shares, and huge transactions were seen with companies that listed in both places but with price differences.




IBM Acquires Silverpop, Rounds Out Marketing Cloud
ZD Net
IBM has aggressively building out its marketing suite as it tries to land chief marketing officers, which increasingly control more technology buying power.

Australian Billionaire James Packer Funds Sydney Symphony Orchestra Tour Of China To Promote New Casino In Sydney
Packer has teamed up with the Sydney Symphony Orchestra in a major branding campaign to attract Chinese high rollers to a future Crown Casino at Barrangaroo in Sydney. Crown is trying to tap in to the growing VIP market in China which it considers critical to the success of the high roller casino.

Wes Anderson’s Grand Budapest Hotel: 5 Ways Marketing Was Key
Sometimes it pays not to follow the recipe. Marketing brainstorms have helped Wes Anderson’s “The Grand Budapest Hotel” grow impressive box office, with different strategies building on each other like the layers of a Dobos torte.




KillingThe Blog Category
Marketing Land
The focus on content marketing has had many blog editors rethinking the need for categories. Will Critchlow, the CEO of Distilled, has been investing heavily into more substantial content and foregoing the traditional categories.

Frozen Food Makers Plan PR Push As Sales Slip
Seattle Post Intelligencer
With sales slipping in the category, frozen food makers are in the final stages of preparing a major public relations campaign to defend the nutritional reputation of their products.

Silicon Valley Is Using India’s Elections As A PR Exercise-And It’s Working
Google, Uber, Facebook and other Silicon Valley luminaries are using India’s elections as an excuse to build their brands, but their exploitation of the aura of significance that surrounds voting in the world’s largest democracy is arguably more pernicious. Those companies are using the elections to sell a beguiling myth: that the internet promotes democracy.




Internet Ad Spending Beat Broadcast TV For First Time Last Year
Revenue from U.S. Internet advertising beat broadcast television advertising for the first time in 2013, driven by a surge of spending in mobile ads. Digital ad sales in the U.S. hit $42.8 billion, up 17% from 2012, according to data complied by PricewaterhouseCoopers and released by the Interactive Advertising Bureau.

Jon Stewart: Stephen Colbert Is The Right Man for Late Show
New York
The big X-factor looming above Colbert’s candidacy is whether he can come out of character to host a mainstream, network television late-night show.

CNN Sets Primetime Lineup
CNN is trying to make it easier for the network to go full-throttle on breaking-news stories it can own, as it has in its recent coverage of missing Malaysia Airlines Flight 370.

James Goldston Named President Of ABC News
Hollywood Reporter
Goldston succeeds Ben Sherwood, who will move to the top job at Disney-ABC in Burbank early next year. Goldston’s promotion is effective immediately.

Canada’s CBC Cuts 650 Jobs, Retreats From Sports To Trim Costs
CBC blamed its financial challenges on slumping advertising that has hit the entire industry, disappointing ratings for some programs, weaker-than-expected ad revenues from two radio stations, and the National Hockey League’s decision to leave CBC to sign a broadcast deal with cable company Rogers Communications.




Apple’s Star Designer Jonathan Ive Set To Expand Role
The Wall Street Journal
With Retirement of Greg Christie, who led the company’s “human interface” team that designs software for its products, Ive will continue his expansion into software.

Security Experts Urge Net Users Not To Panic Over Heartbleed
Irish Times
Security experts have urged internet users not to panic and instantly change their passwords in wake of the Heartbleed programming bug, despite suggestions to do so from prominent sites like Tumblr.

Dropbox Diversifies Beyond Storage With Photos & Videos, Collaboration Apps
A mobile app called Carousel, available now on iOS and Android, is intended to consolidate in one interface photos stored in Dropbox and the smartphone’s native photo app. A Carousel user can share photos with other people even if they don’t have the application. Those people will receive an alert via SMS or email with a link to the photos. However, a chat function in Carousel requires that all participants have the application installed.




Report: Digital Transformation and the New Customer Experience
Brian Solis

Three Types of Marketing Success Metrics
Heidi Cohen: Actionable Marketing Expert

Agile Content Marketing: How to Attract an Audience That Builds Your Business

How Blindly Following the Rules Will Eventually Kill Your Business
Peter Shankman

Using Reaction Gifs In Blog Posts Makes You Look Ridiculous
The Future Buzz

Mad Marketing #26: Why It’s Time for Sales and Marketing to Merge
The Sales Lion