While the climb to the top can be an arduous and long journey, the fall from grace can be swift. One day, you’re a leader, a trendsetter, or a superstar; the next day you’re vilified, scorned and butt of countless jokes… A once sterling reputation now in tatters…
The latest case in point: Brian Williams, NBC’s superstar news anchor. Caught in a lie, Mr. Williams joins a long and growing list of celebrities, brands and other institutions to lose stature in the eyes of the public. Others of recent note include comedian Bill Cosby, cooking maven Paula Deen and entertainer Kanye West. The loss of trust has also impacted institutions, sports teams, and businesses.
In today’s 24/7 media environment — where audience perception is reality — how can personalities and brands effectively manage crisis? What steps can be taken before, during and after a crisis to address the issue of trust and rebuild their reputations?
- Brian Williams: Then, now and in the future
- News vs. entertainment—Can they co-exist?
- Reputation management and the impact on NBC
- Internet: Friend or foe to good journalism?
Media Consultant / Former News Editor for the National NBC Nightly News
CEO & President, Steven Gaffney Company
The #1 problem at work, home, and around the world is not what people say, its what they DON’T say to each other. No one knows this better than Steven Gaffney, who, for two decades, has been the leading expert on the subjects of honesty and communication, helping people understand the costs of withholding information both at work and home. Steven is the respected author of five books and publications: “Just Be Honest,” “Honesty Works!” “Honesty Sells,” “Guide to Increasing Communication Flow Up, Down, and Across Your Organization,” and “21 Rules for Delivering Difficult Messages.” His newest book, “Be a Change Champion: 10 Factors for Sustaining the Boom and Avoiding the Bust of Change” is due out later this year.
President of the Lukaszewski Group Division of Risdall Marketing
James E. Lukaszewski,(Loo-ka-shev-ski), is America’s Crisis Guru® and president of The Lukaszewski Group Division of Risdall Marketing in New Brighton. He has an international practice devoted to helping organizations and their leaders respond to extremely serious trouble they are in or have caused; recover from the damage they suffer and cause; manage the victims they create and must care for; repair reputational damage thru constructive, workable ethical approaches.
Chief Customer Officer, evolve24
President & CEO, D S Simon Productions, Inc.
Doug Simon founded D S Simon in 1986. He is an innovator in digital, social and strategic video communications and pioneered Internet Media Tours and PRketing® as communication tools. He’s appeared on CNN, Fox News Live, NPR, PBS and First Business, has written for Huffington Post and has been quoted in USA Today on communications. Doug was the first ever three-term president of the Publicity Club of New York (PCNY) and the former vice president of PRSA-NY.