The volume and speed of the 24-hour news cycle is a challenge for every organization, brand, and institution. Many communications professionals find it difficult to stay up to date with the headlines, let alone the never-ending news stream.
When you add social media to the mix, keeping up can seem like a daunting, unattainable task. What’s more, social media is now a key driver for a growing number of businesses. In fact, Twitter, blogs, and other online channels are likely impacting your sales and reputation as you read this.
How can you deal with the information overload? The key is to understand where, how and why your products and services are being discussed, and by who.
Download our free guide and learn how media monitoring can help build your brand.