By Serena Ehrlich, Director of Social and Evolving Media, Business Wire
When it comes to news reach, newswires such as Business Wire are key because they place your news into a variety of news sites, allowing site visitors to discover and act upon that news. When interested parties stumble upon news of interest to them, they share that news with their friends and family, sparking discussions across a wide range of platforms such as Twitter, Facebook, LinkedIn and more.
Of all the news sharing options out there, one site drives more inbound traffic, more relevant discussions and more brand alignment than any other social media site. What site is it? Reddit.
What is Reddit?
Reddit is a massive, global website built to drive discussions within topic-based communities such as news, public relations, knitting, pasta, and of course cats. Organizations that properly engage in highly relevant Reddit communities see an increase in the visibility of their information, are able to identify and build brand fans and receive immediate feedback on their news and programming. At Business Wire we have seen news releases submitted to Reddit drive millions of views and trigger deep engagement within highly targeted subreddits (topic-specific discussion-based groups).
But Reddit engagement is not as easy as submitting a link. You have to find a community, join it and build your presence.
On October 20th, Business Wire is hosting a free webinar with Mark Luckie, Reddit’s head of media and journalism. Mark will speak exclusively to our clients to teach them how to identify relevant Reddit communities, engage with key audiences, conduct Ask Me Anythings and how to identify and submit the content their communities wants to see.
Date: Thursday, October 20, 2016
Time: 12 PM ET/ 9 AM PT
Studies continue to show that there is no better time to promote your news content so why not learn how today’s pros are using Reddit? Register today to determine just how integral this site can be in your news visibility program.