CommPRO Editorial Staff
Forbes Travel Guide, the global expert on genuine Five-Star service, today announced the appointment of Evins Communications as its communications agency of record, effective immediately. The only independent, global rating system for hotels, restaurants and spas, Forbes Travel Guide has been recognized internationally for 63 years as the authority on luxury. Evins will lead Forbes Travel Guide’s core marketing communications campaigns, including the promotion of the Forbes Travel Guide 2022 Star Ratings and Forbes Travel Guide Luxury Summit.
“We are delighted to be partnering with Evins in support of our forthcoming marketing efforts as we prepare to launch and pursue exciting new initiatives in the coming year,” said Filip Boyen, CEO of Forbes Travel Guide. “Evins first joined the Forbes Travel Guide family in 2020, and we are excited to expand our partnership as we enter a post-pandemic world and develop unique strategies that cater to the pent-up demand for travel.”
An award-winning marketing communications and public relations firm, Evins will be responsible for communicating Forbes Travel Guide’s vision and differentiation through brand communications positioning, media relations and thought leadership platforming. The appointment of Evins follows the agency’s recent rebrand and debut of Evins PR+, a new business-focused PR model that uses insight-driven marketing communications strategies focused on achieving tangible and measurable business goals. Making a consequential impact for clients by transforming market data and intelligence into actionable insights and strategic programming represents, Evins PR+ encompasses a full range of integrated services within the Agency’s specialized practice areas of Brand Essence & Content Strategy; Food, Wine & Spirits; Health & Wellness; Luxe Living; and Travel & Hospitality.
“It is an honor and a privilege to be working with such a distinguished brand in the travel and hospitality space,” said Mathew Evins, Chairman of Evins Communications. “Forbes Travel Guide has long been a definitive authority on luxury hospitality, and now more than ever, travelers and the industry alike need guidance as they begin to navigate the world of travel once again. We are very excited to be working with Filip and his team and look forward to a beneficial and successful partnership with Forbes Travel Guide brand.”
For more information on Forbes Travel Guide, please visit www.forbestravelguide.com.