So Says the “Spin Man” – Tom Madden
Rule #1: Don’t write them like everyone else. Be startlingly different. Uniquely engaging. RIVETING would be nice for a change!
Rule #2: Fewer words are stronger than many words, especially in a headline. If you’re 25 words or over, you’ve had it. You’re DOA!
Rule #3 Find the hook and place it high up or the fish will swim right by.
Rule #4 Wordy is dirty. Be clean, compact and terse or you might as well send your release in a hearse.
Rule #5 If you’re struggling and just can’t seem to make it newsworthy, don’t send it. You’ll just be showing your skill is nil and your nose for news is severely clogged.
About the Author: Thomas Madden is CEO of TransMedia Group, one of the largest independent PR firms in Florida, where it currently operates. The firm’s clients have included AT&T, American Red Cross, City of New York, GL Homes, Jordache Enterprises, McCormick and Schmick’s, Rexall Sundown, Stanley Steemer.