By Ronn Torossian, CEO, 5WPR
One of the reasons Donald Trump is President is because of his innate understanding of media and public relations — and even before being inaugurated as the 45th President of the United States, he has already won a major public relations victory with air conditioning giant, Carrier.
Earlier in the year, a video of Carrier executives telling angry plant workers they were all about to lose their jobs went viral on the ‘net. Candidate Trump grabbed hold of that scene, promising to “do something about it” if he won the Presidency. Trump was the only candidate who spoke often and spoke passionately about Carrier, as well as other companies who announced plans to move their plants to Mexico … and Trump won going away.
Trump had his finger on the pulse of what matters to Americans – and won a major victory in the world of media (and jobs) by getting Carrier to keep jobs in America. Carrier says they got Trump to promise them what they wanted in the first place. In the media market that matters, they both can claim victory.
At a rally in Cincinnati, Trump said the “victory” in the Carrier issue was the first of many for his administration, and Trump won because he spoke to the emotions of Americans. Trump may have saved less than half the jobs that would have been lost, but, and this is key to understanding his support: he did save those jobs … hundreds of them … and the Indiana plant will remain open.
As entrepreneur David Milberg as noted, “The facts remain these jobs would be lost if there wasn’t a President Trump.”
Trump keeps getting wins, and keeps winning to his audience. While they quibble about numbers and details, Trump holds hands with people whose jobs he just saved.