It has never been more important to make relevant, creative, and targeted campaigns. Any campaign should have something special that people will remember, share, and act on. Here are 5 quick tips on how to create something just like that.
Brian Wallace, Founder & President, NowSourcing
Clients these days are inundated with ads. The environment around us is now more than ever plastered with corporate messaging, from social media postings aimed at engaging customers to sales pitches received through email. It’s no surprise that individuals are using ad-blockers and garbage folders to get some peace.
As “conventional” marketing becomes less appealing, businesses are looking for methods to stand out from the crowd. Creating a sensational campaign has proven to be effective and you’ll learn handy tips to write yours.
1) Develop the grand idea of your campaign.
Any new campaign will require a hook or theme that people will remember, share, and act on. The overall theme that supports all components of a campaign for it to resonate with the target audience is referred to as the campaign’s grand idea. To have the greatest effect and relevance, the big idea must be anchored in a penetrating insight and tied to the campaign’s objectives.
The big idea should be an overarching notion that can be applied across all media, rather than being restricted to a single medium, such as TV or radio. Because it signifies the move from strategy to implementation, the grand plan and the phrase ‘experience concept’ are sometimes used interchangeably in this context. You can easily generate names for your grand idea by using the appropriate tools. You can use the name generator on this site.
2) Pick the Right Audience
First and foremost, you must choose who you intend to target. Why? Almost all virally successful and greatest marketing strategies target a specific demographic. You can’t expect to target a varied variety of individuals and expect positive responses from everyone.
This is why delving into the details is critical. Obtaining all of the necessary information about your target audience will increase the effectiveness of your viral marketing. The more particular information you have about your target audience, the better.
3) Do the Unpredictable
Don’t be dull by just cranking out uninteresting blogs or videos to market your products and services. Instead, wow your audience. Provide them with something they’ve never seen before. Inspire them in whatever way you can.
When you have an unexpected event, your brain is pushed to think about it and engage with it. You stand a far better chance of having a campaign with sensational effect if you come up with some unique and out-of-the-box concepts. Conduct research and discover additional strategies for incorporating uniqueness.
4) Make Visual and Artistic Representations of ideas in your campaign
People are drawn to visual material, such as infographics, GIFs, and photographs. If people enjoy it, there’s a good chance they’ll save it, share it, or do both. This signifies you’ve created the stunning impact your campaign requires.
Visual material, such as an infographic, is easy to absorb and presents information vividly. In addition, every time someone shares your infographic, you might gain a lot of backlinks. Make sure to design high-quality infographics that your audience can readily share.
5) Make your campaign emotional.
Emotions are at the heart of viral marketing. It makes no sense to have a brilliant advertising idea if it doesn’t elicit emotions. Campaigns that elicit the appropriate emotions can increase social engagement and virality.
Do you want your campaign to be sensational? Then arouse those emotions. Create cross-border experiences that make a difference. Read more about the science of emotion to take your marketing to the next level.
About the Author: Brian Wallace is the Founder and President of NowSourcing, an industry leading infographic design agency in Louisville, KY and Cincinnati, OH which works with companies ranging from startups to Fortune 500s. Brian runs #LinkedInLocal events, hosts the Next Action Podcast, and has been named a Google Small Business Adviser for 2016-present. Follow Brian Wallace on Linked