As we begin 2016, brands are making plans for how they’ll spend their budget. The Content Marketing Institute and Marketing Profs released two reports that show the state of mind of BtoC and Bto B marketers and what keeps them up at night.
It’s clear that knowing what content to create, what your audience will respond to and how to measure results are the most important factors. And it should also be crystal clear that anyone with these skills will be in demand in 2016.
Top Digital PR Skills for 2016
- Understanding your audience
- Identifying content opportunities
- Creating engaging content
- Visual literacy
- Visual storytelling
- Measuring effectiveness
If you’ve not yet mastered these skills the free 15 Digital Skills email course is a good place to start.
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