Survey: Do Press Shy CEOs Make Brands Less Authentic?
If you want an authentic brand, make your CEO accessible to the media. That’s one key finding of the Brand Authenticity Survey 2017 from D S Simon Media. 74% of journalists surveyed said an accessible CEO makes a brand seem more authentic. It also pays to get your CEO out on social media. 82% of reporters, producers and bloggers get story ideas from social media the survey found.
To get more valuable results and to download a free copy of the survey click here.