Crisis Communications – Put Yourself into a Reporter’s Mindset (On-Demand Webinar)



Webinar Overview

Think Like, Act Like, and Communicate Like a Reporter...The new normal is built around crises of all sorts being amplified by both mainstream media and social media. This exponentially increases pressure on leaders, communicators and employers to communicate more rapidly and effectively than ever before in a crisis. Are you fully prepared for crisis communications and media relations in the new normal?

Crisis communications expert Gerard Braud says the secret to adapting to the new normal is to think like a reporter, act like a reporter, and communicate like a reporter. Tragic events around the world in just the past few weeks validate his premise. Paramount to your success in the new normal is changing your mindset and your preparation strategies. Braud will share with you actionable strategies that you can take on a clear sunny day so that you are communicating quickly and effectively in order to amplify official information above the noise created on social media.

In this program you will:

  • Learn to adapt a reporter’s mindset
  • Develop a 5 part strategy for effective crisis communications
  • Unlock the secrets necessary to change the leadership behavior within your workplace

About Your Webinar Leader

Gerard-Braud-headshotGerard Braud

Gerard Braud, CSP, Fellow IEC (Jared Bro) is known by many as the crisis communications expert who is able to put a low cost, yet highly effective crisis communications plan in place in just 2 days.  As a former reporter, you may have seen him on NBC, CNN, CBS, the BBC or The Weather Channel. It is the mistakes he saw people make daily as he covered the news that lead him to create a system of crisis communications plans and strategies that have served his clients on 5 continents.





About Our Guest

Jess TodtfeldJess Todtfeld

Jess Todtfeld is a media expert and media trainer based in New York City. He brings with him 13 years experience as a TV producer for NBC, ABC, and FOX, having booked  and produced over 5,000 segments. Producing credits include being part of the team that launched “The O’Reilly Factor” and “FOX & Friends.” Jess’ time in front of the camera includes features reporting, guest spots on national / international news programs, and hosting of “America’s Premiere Experts” which has been broadcast on ABC, NBC, FOX and CBS affiliates in the U.S.







  1. Dan Abelow on at 11:49 AM

    What’s most interesting? The opportunity to think ahead while there is no crisis, and start preparing mentally in case this happens. Thank you!

  2. Beverly Isom on at 12:25 PM

    I conduct crisis workshops for non-profits who typically cannot afford the expertise of high profile pr firms and I continue to be open to new learning opportunities.

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