Contextual Campaigns: Content, Context & Consumer Connections in a Post-Screen World

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By CommPRO Editorial Staff

Digital marketing has moved beyond the screen. Beacons, sensors, IoT, every Thing can be connected and surrounded with content. This research from Rebecca Lieb, analyst, author and advisor, looks at contextual campaigns: what they are, how and why to get started, case examples from companies like Disney and Marantz; and the benefits and risks of diving in.

 

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