Simon Erskine Locke, Founder & CEO, CommunicationsMatch™
Life lessons, the value of professional development and agency economics are the focus of our Communicators to Communicators (C2C) Insights Videos from the recent PRSA Counselors Academy meeting in Seattle. We interviewed industry legend Tom Hoog, former Chairman of Hill & Knowlton; respected Executive Coach Ken Jacobs; President of Second Quadrant Solutions, Darryl Salerno; and Rebecca Mosley, Managing Partner of Kite Rocket, who shared takeaways from the event.
CommunicationsMatch’s C2C Videos offer perspectives from industry leaders, agency heads, journalists, technologists, educators and service providers on a range of communications-related topics including financial and international PR, research and analytics, thought leadership, media training, branding, professional development, small business marketing and SEO.
In the coming weeks, we will highlight new and recently-posted C2C interviews on the CommunicationsMatch YouTube Channel with: Joe Mandese, Editor-in-Chief at Media Post on the future of Advertising; Orlando Carmargo, Principal of the Dilenschneider Group on lessons from a career in international communications; Tony Cheevers, VP Business Development at Researchscape on the changing research landscape; and Kahshanna Evans, Principal of Kissing Lions PR on tips for niche and emerging brands, among others.
We’re adding new interviews every week, and are always looking for interesting voices and perspective to share with the communications community. We welcome interview ideas.
Tom Hoog, Former Vice Chairman of Hill & Knowlton, and one of the most respected people in the industry, shares four key life lessons for communicators to guide careers.
Ken Jacobs, Principal, Jacobs Consulting & Executive Coaching, discusses the importance of professional development.
Darryl Salerno, President of Second Quadrant, highlights the keys to economic success for agencies and who clients need to understand what they are paying for.
Rebecca Mosley, Managing Partner of Kite Rocket Communications, who will organize the 2018 Counselors Academy meeting in Toronto, provides her takeaways from the conference and for agency leaders.