Can Media Intelligence Forecast a Winner? (On-Demand Webinar & Presentation)



While media intelligence might not be able to necessarily predict a winner, it does provide insight into the kind of influence media has over some of the biggest nights in entertainment, including the Super Bowl, the Grammys, and the Oscars. As each event unfolded, memorable moments and awards quickly became the topic of conversation throughout television, online and social channels.
But did the buzz last, or fade quickly as the event passed? Was the use of events like these as a soapbox for social issues, like when President Obama appeared at the Grammys to take a stand against domestic violence, or when Patricia Arquette focused on gender equality in her acceptance speech, successful or effective efforts? Or are people more concerned about what Kanye West is going to do next?
Take a look at our data for deeper insights into select moments and awards, and decide for yourself the role of media in entertainment.



Our Panel:


Graham-Ruffels-headshotGraham T. Ruffels

Director, Insights, iQ media

Graham is the Director of Insights for media intelligence company iQ media.  His responsibilities include serving as the company’s chief Sales Engineer and Corporate Trainer.  Whether working with internal or external stakeholders, Graham works to help them realize the full potential of their opportunity. Prior to joining iQ media, Graham was an accomplished Direct Marketing executive and Educator.  Holding various leadership positions, Graham spends a good deal of time investing in trade association activities and traveling to various industry events as an ambassador for the iQ media brand.



Zemira-Z.-JonesZemira Z. Jones

President / CEO, All American Management Group

Zemira is the President/CEO of All American Management Group, a media, marketing, and management-consulting firm providing best-in-breed solutions to experts, expert brands and challenged media driven companies. Zemira is a 30+year radio veteran with 27 years of senior management experience. His career spans a wide range of broadcast platforms at the station, corporate and network levels; including television and satellite radio. Zemira served as President/General Manager for stations owned by ABC/Disney, and ESPN and VP of Operations for Radio One, Inc. overseeing the largest radio company in the country serving African Americans. He was named one of the 8 Best Managers in Radio in the country by Radio Ink Magazine and nominated as News Talk Executive of The Year and General Manager of The Year by Radio & Records Magazine. Zemira has served on many boards. He currently serves on the five-member board of directors for Earvin "Magic" Johnson’s radio group YMF Media, the former owner of the top rated WBLS-FM in New York. Zemira also served on the board of the parent company of the legendary Tom Joyner Morning Show—The Illinois Broadcasters Association—Chicagoland Chamber of Commerce—Streetwise Newspaper—Volunteers of America of Illinois—Howard Theater Restoration, Inc. Executive Committee Member and Board Treasurer—Associated Press Advisory Board—Silver Cross Hospital. Zemira also consulted broadcasters from around the world for the U.S. Information Agency and Voice of American. He trained managers and station owner from several countries in Europe, Africa, and South East Asia for the US Government. Zemira was selected as one of 12 top media experts as an advisor to The Federal Communications Commission, in conjunction with “The Future of Media Project”, to research and develop the recently published landmark study “THE INFORMATION NEEDS OF COMMUNITIES...The Changing Media Landscape in a Broadband Age”.


Adele Headshot_featuredAdele Cehrs

Owner, Epic | A Brand Voice Agency

Adele Cehrs, the owner of Epic | A Brand Voice Agency, has served as PR strategist, corporate counsel, and crisis-management advisor for clients such as Yum Brands, DirectTV, Dole, Johnson and Johnson, DuPont, Lockheed Martin, Verizon, Monster, Georgetown Cupcake, Sara Lee, and the Convention Industry Council. Prior to owning her own company, Adele was an executive at top PR firms in New York City and Washington, DC, including TSI Communications and Ogilvy Public Relations Worldwide, and served as a spokesperson for companies such as DuPont, 1-800-Flowers, Transwestern Properties, MCI/WorldCom, and DirectTV. She is a frequent media expert for CNN Headline News, NPR, Fox Business, CBS, NBC, Voice of America, Inc., Bloomberg Businessweek, PRWeek, Forbes, the Wall Street Journal, and Entrepreneur and has media trained numerous CEOs, including Ted Leonsis, Marilyn Hewson (CEO of Lockheed Martin), and Steve Case. Adele also secured a reality show for Georgetown Cupcake called DC Cupcakes that airs on TLC. Adele has spoken at hundreds of conferences including ASAE, Convention Industry Council, Inc. 500, IABC, PRSA, Digital Now, EO, the Global Social Media Conference in Boston, Las Vegas, and Dallas, and the Canadian Board of Trade. She was a top-rated speaker at ASAE’s Marketing, Membership, and Communications Conference in 2011, 2012, and 2013, has served as the vice chair of ASAE’s Communications Council and was previously a member of the ASAE Membership Council. Perhaps most important, Adele is considered a thought leader in her industry because she has catapulted virtually unknown businesses into becoming multimillion dollar household names, including and Georgetown Cupcake. She has also codified her disruptive process in her latest book SPIKE Your Brand ROI: How to Maximize Reputation and Get Results. The book outlines a step-by-step, replicable methodology called SPIKE that has received rave reviews from audiences and dramatic results for clients.