CommPRO Editorial Staff
During these trying times, many of us have been moved by the acts of kindness during a pandemic that has taken us all by surprise. As our world copes with the challenges social distancing has created on various levels, many have been charged with the dilemma of how best to celebrate important milestones.
One determined Long Island, NY mom and marketing, public relations and business development executive, Silvia Davi, didn’t hesitate and immediately developed Plan B to still make her daughter’s 16th birthday memorable. Her daughter’s Sweet 16 with family and friends originally planned for her real birthday Friday, May 15th at Jericho Terrace had to be postponed. This was heartbreaking for Silvia given how much her daughter had been waiting for this big day since she was six-years-old. According to Silvia, one of the hardest parts of this pandemic is seeing so many kids unable to celebrate milestones, graduations, birthdays, sporting events etc.
So Silvia turned to Cake Boss Buddy Valastro, whom she had the pleasure of working with over 10 years ago on a corporate marketing campaign, which her daughter Silvana inspired from watching her favorite show at the time – TLC’s Cake Boss. And boy did he deliver. Check this amazing Sunset themed cake – Silvana’s favorite thing – and the warm-hearted and personalized message from Buddy to Silvana, whom he had the pleasure of first meeting when she was 5-years-old and later featured in one of the TLC Cake Boss episodes in 2010. Buddy later invited Silvana and her Mom back when she was 7 for a tour of the expanded Carlos Bakery facility in Jersey City.
At the time of the episode, Silvia (now Chief Marketing & Corporate Development Officer of 280 CapMarkets, a fixed income fintech) was Nasdaq’s VP of Global Communications, Media Strategy & it’s Marketsite Studio, and when her inquisitive daughter saw her writing a campaign one night for the 10 year anniversary of Nasdaq’s iconic MarketSite, Silvana suggested that Silvia call the Cake Boss because “all birthdays need a cake.” And the rest is history.
After calls to the producers of TLC and Carlos’s Bakery, the Cake Boss created the most amazing cake for Nasdaq. Buddy along with his family joined Silvia and Silvana to ring the Nasdaq closing bell. The ordeal for the Cake Boss to get the massive Nasdaq cake into the facility was one that should not be missed and still a Cake Boss favorite rerun.
On a personal note, Silvia says her goal is to teach her kids how to make memories and celebrate life while empowering them. And one thing is for sure, little Silvana, an aspiring business major, has always felt like an executive.