By CommPRO Editorial Staff
Business Wire and Agility PR Solutions have announced a new strategic partnership to provide communications professionals with enhanced distribution, monitoring and media analytics capabilities. This move expands Business Wire’s already wide set of communications tools by offering clients a seamless and cost-effective solution to integrate media outreach and multi-outlet monitoring into their communications campaigns.
“Business Wire’s commitment to our customers continues to be our number one priority. This new partnership with Agility PR Solutions will help our customers elevate their communications campaigns by better targeting relevant journalists and influencers, staying current on critical industry trends, and measuring the true effectiveness of their messaging,” said Cathy Baron Tamraz, Business Wire’s CEO.
“This exciting new partnership with Business Wire will provide clients a complete communications solution for distribution, targeting and monitoring. With complementary products and a dedication to client success, our joint solutions will help PR professionals amplify their PR & communications strategies,” stated Martin Lyster, CEO, Agility PR Solutions.
With the strategic partnership of Agility PR Solutions and Business Wire, customers can:
- Identify Influencers: Search the AgilityTM media database of almost 800,000 verified contacts in over 200 countries and create and save custom lists. Additional information, including how journalists like to be pitched and what they cover, will help Business Wire clients strategically target the press and follow up on news stories crossing the wire.
- Amplify Messages: Augment Business Wire’s services with personalized outreach to key influencers, with Agility’s integrated email sending and engagement tracking tools. Quickly identify contacts for follow up by seeing who opened or clicked on emails.
- Monitor Coverage: Business Wire’s new relationship with Agility PR Solutions provides a breadth of self-service and full service media monitoring capabilities. Track trending topics, customer sentiment, share of voice, competitors and social media activity.
- Measure Impact: Clients can evaluate the success of communications efforts with integrated reporting capabilities and gain actionable insights into the effectiveness of their communication efforts with pre-made or custom reports.
A critical component of this new relationship is both Business Wire’s and Agility PR Solutions’ commitment to providing exceptional customer support and service. Clients who take advantage of these new communications services can rely on Agility PR Solutions to provide support that goes above and beyond to ensure they get the most from their investment.
The new strategic relationship between Business Wire and Agility PR Solutions is effective immediately and is designed to help customers as they build and create their communications strategies in 2017 and beyond.