Jill Kurtz, Owner, Kurtz Digital Strategy
You can have effective marketing with a small budget. Here are five great – and inexpensive – marketing options you want to try.
Offer Great Content
The best marketing happens with great content. That means providing information that your target audience needs on your website, on social media and everywhere you are online.
Content can come in the form of videos, blog posts, social media posts, white papers, etc. The best content is about helping your customers and not selling. Share useful information that’s relevant to your customers and you’ll earn their trust and create a positive impression of your brand.
Use the customer service queries that you’ve received in the past as a way to get some content ideas. Pay attention to metrics to determine what content works best. Do more of that!
Optimize for Search Engine Visibility
You can spend a lot for SEO. In fact, many businesses do. However, search engine optimization doesn’t have to cost you anything except time. Optimize your website for search engines by researching which keywords customers use when they’re looking for products or services like yours. Once you determine your keywords, use them in your website content. Use your selected keywords in headlines, content, alt tags on images and meta descriptions.
Use Social Media
Social media platforms are great for getting attention for your content. Your business pages on Facebook, Instagram, LinkedIn, Twitter etc. are a great place to share your content. They should reflect your branding and always link to your website.
Make connections with your customers and target customers. Interact with them to learn what they care about and where you fit in.
List Yourself in Local and Industry Directories
Local search directories are typically free or low cost. Create business pages in search engines like Google and Bing! Claim your business listing in local search directories, such as Google My Business, Yelp and Bing Places for Business. Also pay attention to local community websites that feature business listings. Most industry professional associations also have directories. Get listed!
More than eight in 10 American adults say they read reviews at least some of the time before making a purchase. Make sure your business is listed on important review sites for your industry and that your profile on these sites is complete and detailed.
Encourage your customers to review your business by including links to your review sites on your website and in your social media. Be sure to acknowledge all reviews that you receive.