CommPro.biz Editorial Staff
Arteric, a digital healthcare marketing agency that fuses software development with healthcare marketing to help brands connect patients, caregivers, and healthcare professionals with the health information and tools that enable patients to live longer, healthier lives, announced that Company co-founder and President, Hans Kaspersetz, led a series of workshops for advocacy groups that support patients, caregivers, and healthcare professionals in the cancer-care community.
Workshop attendees — staff leaders with responsibilities in marketing, communications, and website development — honed skills using contemporary strategies such as website development, content strategy and search engine optimization and learned how to apply emerging engagement tactics, such as augmented reality and artificial intelligence. The program coincided with the 2017 annual meeting of the American Society of Clinical Oncology (ASCO).
About The Workshops
Along with teaching best practices and leading-edge digital strategy and tactics, Mr. Kaspersetz evaluated attendees’ digital marketing programs, recommended enhancements and resolved specific challenges that each organization currently faces. “Sharing our knowledge is a core principle at Arteric. Supporting advocacy organizations that educate patients, caregivers, and healthcare professionals is a privilege and a natural fit for us,” states Mr. Kaspersetz. More information about the issues and recommendations discussed at the workshops is provided at arteric.com.
Prior to the workshop, attendees provided information about their marketing communication goals, strategy, tactics, and performance. Mr. Kaspersetz used this information to develop training content and recommendations specific to each organization’s needs.
“Cancer patients and their caregivers need intuitive, informative content to help them find and coordinate the best available care. When they are in crisis with a new diagnosis or recurrent disease, the answers to their questions must be accessible and at their fingertips without a lot of searching and struggle,” said Kaspersetz.
Kaspersetz returned to lead his second annual workshop. He sums it up this way. “On a professional level, it’s satisfying to see improvements in attendees’ communication efforts after the workshop. On a personal level, it’s rewarding when I consider the audience that we ultimately serve.”