Jill Kurtz, Owner, Kurtz Digital Strategy
Recommendations of friends are trusted more than any other form of brand marketing. This is true for consumers of all ages. Social proof, a psychological and social phenomenon where people assume the actions of others in an attempt to reflect correct behavior in a given situation, also factors in. Bottom line, getting people talking about you to their friends is a powerful way to market your business.
People love to hear, watch and share stories with the people who they are connected to. The story features on Instagram, Snapchat, Facebook and Google encourage users to share their choices and experiences.
How do you become the topic of these stories? Deliver products, services, and experiences worth sharing.
People Are the Basis of the Best Stories
People value authentic human connection in a brand experience. So, your people need to be at the heart of your storytelling. Tell stories about your people, both personal and business-related. Your audience will be interested to get to know them.
Create opportunities for visual connections to your brand. Post pictures and videos that tell your story. Offline, create photo ops that anyone can use to share an experience related to you. This can be something that is part of a brick and mortar experience or even the packaging or presentation of your product. Make both something people will want to share.
As you create text, images, and video, be creative. How can you tell your story in a unique way? Can you find another perspective? What haven’t you talked about before.
Often, businesses avoid the things that people ask about the most because they are not “on message.” Embrace your audience where they are. Start where they are to capture interest and then use your story to take them to the place you really want them to be.
Tell your story, but stay focused. Be consistent in your brand messaging, keywords and imagery. Keep all your content connected. Your great stories should build the larger picture of your business.