Amplify PR With VR Twitter Chat #VRPR (Recap)

 AirPR Twitter Chat Recap

About Our Hosts

Kelly ByrdKelly Byrd

PR Enginer, AirPR


Kelly Byrd is a PR Engineer at AirPR with over eight years of public relations and social marketing experience for clients ranging from nonprofit and startup to Fortune 100 companies.

Before joining AirPR, Kelly was a Senior Account Manager and Senior Marketing Manager at Likeable Media, one of the first social media focused agencies. Prior, she worked with talkTECH, a technology public relations firm focused on start-up and SMB clients, as well as with Quantum Rewards (now Fandango), where she assisted in the pre-acquisition reinvention of the corporate image and managed global partnerships. Kelly began her career as a member of the Ad/Marketing team within the technology practice at Weber Shandwick.

An avid music lover and traveler, Kelly is passionate about enabling meaningful conversations and connections via the social web and enjoys discovering new tactics to create and sustain brand identity and influence and maintain advocates.


Cathy Hackl VR (1)Cathy Hackl, APR


Cathy Hackl is an Emmy-nominated broadcaster turned digital marketer, social media speaker, & nationally-recognized live video, as well as VR consultant. She's the organizer of Latin@s in VR and is a pioneer in the immersive marketing field. Hackl is a bilingual storyteller that is recognized as one of the nation's top latino digital influencers and tech innovators. Through her personal consulting business, she helps brands with their live video strategy and has worked with brands like Teradata, TNT Latin America and Applebee's. Hackl is a recognized expert in Latino marketing strategies and has been featured in Telemundo, Mashable, The Huffington Post, FOX News, CNN en Español, Silicon Beat and NTN24. As the president of Latino Strategy, she is currently working with brands on Facebook Live, Periscope, Snapchat and VR content strategies for connecting with Hispanic and mainstream audiences. She's also the head of Hispanic Marketing at Boom! Social where she helps Spanish-speaking entrepreneurs leverage social media for business. She is an advisor to VR Salon, is an international group of VR & AR creators, influencers, actors, producers, and directors connecting talent, stories, and funding. Hackl is also a  part of the team of creatives working on the #HELPERASE Child Trafficking documentary that seeks to use VR for social good. She is a member of Women in VR and recently keynoted at VR Fest MX, Latin America's 1st International VR Festival.
Hackl was also recognized by the Huffington Post as one of the Top 10 Live Video Influencers to Follow and also by Onalytica as one of 2015's Top 50 PR influencers. She's the former director of Periscope Community Summit/Summit Live. She's taught social media at IE Business & SDA Bocconi School of Management, two of Europe's top business schools. Hackl has worked with CNN, FOX5, Discovery Channel, and ABC News and is currently a Huffington Post blogger and a Social Media Week contributor. She's fluent in English and Spanish and proficient in Portuguese. Hackl has given talks in Asia, Europe, Latin America and the US.
Social Media Presence


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