Leslie Stefanik, VP of Marketing, PublicRelay
Public relations is often seen as a “soft profession,” making it difficult for communications professionals to prove their value in the work place. This was especially the case at a publicly traded utilities company where the employee demographics are dominated by engineers, financial analysts, and lawyers. Being a publicly traded company meant that the executives valued public perception of the overall brand and corporate leadership.
A change in leadership sparked a move towards a data-driven communications approach. The result is a phenomenal example of how media intelligence can create a system of proactive media outreach, crisis management, and reliable executive reporting – all helping improve brand perception, an essential, company-wide goal.
Read more about the case study here: Communicating Effectively to Multiple Audiences with Diverse Interests.