A Dummies Guide to Instagram Marketing Campaigns

A Dummies Guide to Instagram Marketing CampaignsRonn Torossian, CEO, 5WPR 

Instagram is quickly proving itself to be the ideal home to promote any brand, reach new customers, and better engage with audiences. Still, the work doesn’t do itself: having an overall content strategy for Instagram is essential, and you may find yourself wanting to put in the extra miles to achieve a particularly important goal or milestone. 

Enter Instagram marketing campaigns. 

During an Instagram marketing campaign, the goal is to achieve a specified objective over a fixed period of time. All of the content in your campaign is focused on a single target, one which is specific and measurable. Imagine that your overall Instagram marketing strategy is a slow and steady marathon; running a campaign is akin to a sprint. An Instagram marketing campaign demands much more energy and attention over a short period of time but is an excellent means of yielding results and insights fast. 

If you plan to launch a product, connect with a new customer base, or develop your brand’s reputation, an Instagram campaign can help you achieve this goal. Just make sure you are setting yourself up for success. 

One way to do this is to select the right Instagram marketing campaign for our business. There are several categories of marketing campaigns, each designed and optimized for specific goals and tactics. Here is a selection of the most common, just to get you started: 

Awareness campaign

An awareness campaign is designed to boost the visibility of your company, product, or service. For emerging brands looking to connect with a new audience, this is your chance to showcase what’s distinct, exciting and exceptional about your brand. 

Cause campaign

Younger consumers care about ethics and the social responsibility of the brands they follow. As such, a cause campaign is vital to championing your brand values- consider promoting an awareness day or event, or partnering with charitable organizations. 

Sale or promotion

Running an Instagram-specific promotion is a common brand tactic. It rewards followers who are already engaged and facilitates their purchase journey using sales and discount codes. These campaigns are even more successful now that you can shop directly from Instagram. 

Instagram contests

Contests have come to form a major part of Instagram, not least due to the fact that they’re hugely effective at driving engagement and boosting follower counts. When designing your contest, set rules for the entry that support your campaign goals. By way of example, asking users to tag a friend to enter is a good way to reach new followers; asking them to enter through a form will allow you to grow your email list. 

Product launch

If you’re launching a new product or service, you may want a campaign to go along with it. Using Instagram to build anticipation and excitement about your launch will give you the opportunity to show off the various advantages and qualities of your product. 

User-generated content (UGC) campaign

UGC is fast becoming a favorite way for brands to engage with their followers. In a campaign such as this, you’ll be encouraging followers and customers to share posts featuring your products, under a specially set hashtag tying it all together.

Ronn Torossian, CEO, 5WPR @ HarvardAbout the Author: Ronn Torossian is CEO of market leading PR firm 5WPR.