Search results for: wendy glavin

Using Social Science to Explain the Behavior of Trump and His Followers

Author’s note: This article reflects my interview with John Dean about his and Bob Altemeyer’s book, Authoritarian Nightmare: Trump and His Followers. I was unable to speak with other sources or people from the Trump or Biden camps, so this article is not intended to be a complete analysis of the extremely broad topic. Rather,…

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Happy 10th Anniversary to CommPRO’s Family 

  We’re incredibly honored and proud of our global community with hundreds of gifted writers, insightful speakers, engaging event hosts and partners. Thank you for your newsworthy, educational, thought-provoking, in-depth and original content that helps our subscribers stay ahead of emerging trends. Our goal has always been to provide our readers with ideas to help…

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Instead of Worrying about the What-Ifs, Focus on Yourself

Wendy Glavin, Founder & CEO, Wendy Glavin Agency Daily, we’re inundated with news about COVID-19, fears about our health and that of others, job and income losses, racial injustice, the economy, our children, and the list goes on. Most of us feel comfortable discussing these issues. But, quietly, under the radar, is our collective mental health.…

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Your Competitive Advantage is You

  Wendy Glavin, Founder & CEO, Wendy Glavin Agency In 2016, I decided to launch a full-service agency. Many of my business colleagues and friends in the marketing communications industry warned of too much competition, the need to focus on a niche because they said, you can’t help everyone.  But competition was and is not my…

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The Social Dilemma: A Scary Look Into What Big Tech Knows About Us

  Wendy Glavin, Founder & CEO, Wendy Glavin Agency How often do you receive spam calls? Do you worry that your smart devices and cell phones are listening to your conversations? Is your inbox inundated with ads? Are you concerned about the use of facial recognition technology and geolocation targeting? While many agree that our personal…

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Today We Remember Our History and The People Who Sustain Us​

    Wendy Glavin, Founder & CEO, Wendy Glavin Agency On September 11, 2001, I was pushing my 2 1/2-year-old in a stroller to go to a “Mommy and Me” playgroup at the 92nd Street Y. While walking, I saw smoke and looked back over my shoulder to see a plane hitting a building. But, somehow,…

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Now’s the Time to Look Back, Instead of Forward to Decode Your Value

  Wendy Glavin, Founder & CEO, Wendy Glavin Agency My marketing communications journey started 30-years ago working for General Electric, small-medium-sized agencies, and for Burson-Marsteller (now Burson Cohn & Wolf). Despite working at GE, surrounded by engineers, technologists, programmers and software developers, I never thought of myself as a tech person. Do You Know How You’re…

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Decode Your Value to Identify Strengths You Never Knew You Had

Wendy Glavin, Founder & CEO, Wendy Glavin Agency During these tough times, people have been sick, lost loved ones, their jobs, and income. With concerns about the rising COVID-19, worries about children returning to school and their safety, protests about racial injustice, the upcoming Presidential election and more, many people are in-limbo. While we can control…

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Remote Work Brief Survey

Wendy Glavin, Founder & CEO, Wendy Glavin Agency I’m doing research for an article on remote work versus working in-house. While many people have been working remotely for years, others prefer to work in-house. The global pandemic has already changed how businesses operate and many people prefer telecommuting. In June, Timothy Golden, a Professor of Management…

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Salespeople, Please Do Your Research

  Wendy Glavin, CEO & Founder, Wendy Glavin Agency  Every day I receive invites on LinkedIn. I’m happy that during these times people want to connect more with others. However, it’s important to read and learn about the people with whom you want to meet. Do research on the company, agency, business, or brand to identify their…

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LIVE: It’s Voice Your Vibe

  Wendy Glavin, CEO & Founder, Wendy Glavin Agency   Most people have public and private personas which they portray based on their surroundings. Personas are about creating perceptions. Typical examples of those who maintain public identities include: politicians who use various facades to get voters, actors that play to become the characters, lawyers who must advocate for…

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In These Uncertain Times, Make Knowledge Your Certain Power

  Wendy Glavin, Founder & CEO, Wendy Glavin Agency Many of us are hunkered down now, working from home amid the COVID-19 pandemic. After speaking with my dear friend, a doctor at a New York City hospital at the epicenter of the crisis, I’ve stopped watching daily news updates on television, reading articles on social media…

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CommPRO Introduces Startup, News Direct to Agency Leaders

  Wendy Glavin, Founder & CEO, Wendy Glavin Agency CommPRO hosted an internal roundtable discussion with PR and Communications agency leaders about the future of communications.  This event was sponsored by the new service, News Direct, and moderated by its CEO and founder, Gregg Castano, former president of Business Wire.  At that time, the roundtable discussion…

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Non-Fungible Tokens: A Giant Leap into Owning Our Digital Assets

Wendy Glavin, Founder & CEO, Wendy Glavin Agency Throughout the years, I, like most parents, watched their kids grow up playing video games. I remember them playing Super Mario Bros., Madden NFL, Super Smash Bros., Call of Duty and many more, on their Xbox, Nintendo and PlayStation. Most of the which we bought at GameStop or…

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We Use FinTech Everday Without Knowing It

  Wendy Glavin, Founder & CEO, Wendy Glavin Agency Every year, companies like Deloitte, Gartner and IDC, and publications like Forbes, net magazine, Wired, Fast Company and others track and analyze technology trends. Throughout the last several years, cloud computing, data analytics, AR, VR, blockchain, the Internet of Things, AI, ML, digitization, data privacy, cybersecurity and…

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How the NFL and NBA are Adopting Blockchain and Crypto

  Wendy Glavin, Founder & CEO, Wendy Glavin Agency With the upcoming Super Bowl, I’ve been thinking about the millions of people who watch sports broadcasts on television and livestreamed events on their smartphones, tablets and laptops. Despite lower ratings during the last decade, 98.2 million people watched the 2019 Super Bowl. Baseball rankings came in…

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How Blockchain Can Rebuild Digital Trust (#2 Trending Article in 2019)

Wendy Glavin, Founder & CEO, Wendy Glavin Agency In 2008, the first blockchain application was bitcoin, a private cryptocurrency or a digital coin which was introduced by Satoshi Nakamoto in a revolutionary whitepaper Bitcoin: A Peer to Peer Electronic Cash System.  No one knows Nakomoto’s identity which has been described as a person, a group of people,…

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Talking Tech 2019: Year in Review

Wendy Glavin, Founder & CEO, Wendy Glavin Agency When I look back on the year, I’d never anticipate how eye-opening 2019 was. For me, January was about deciphering all the questions about artificial intelligence (AI). Most notably, the fear of robots taking over our jobs and machines becoming super intelligent. Nearly a year later, the debate…

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