A Subdued Trump: But Still Some Dog Whistles

Virgil Scudder Discusses the State of the Union AddressVirgil Scudder, President, Virgil Scudder & Associates

“All politicians lie.  If they don’t, they don’t get elected.  And, if they manage to slip through once, they don’t get re-elected.”

Those were the words of Dr. Fred Blevens, Professor of Communications at Florida International University, at an ethics seminar produced by the Public Relations Society of America—Miami chapter—and the Greater Miami Chamber of Commerce last November.

So, it’s not surprising that President Donald Trump would do a bit of fact manipulation during his State of the Union message Tuesday night.  After all, the Washington Post says he continues to set new records as a truth-slayer and has averaged 5 ½ lies per day since taking office.  Moreover, he’s far from the first president to inflate or misrepresent his accomplishments during this annual talk.  Less than fully justified boasting is par for the course in these talks.

A Subdued Trump- But Still Some Dog WhistlesBut what was really different Tuesday night was his tone and demeanor.  While he conveyed little warmth (that’s too much to expect), his overall delivery was much improved over previous outings.  He generally stayed on script, mostly avoiding those annoying little “crutch” thrown-ins such as “I have to tell you,” “believe me,” and “sad,” or drifting off to unscripted areas that have often caused him to contradict his own positions on an issue in a matter of minutes.

White House officials had said the president intended this to be a unifying speech but, if so, it missed the mark.  While he called on Democrats to work with him and the Republican Congress, he did not extend the loyal opposition a warm hand, offer even the slightest complimentary word to Democratic leaders, or give any specifics on how he might be willing to meet them half way.  The tone was, “Let’s collaborate; just sign off on my programs.”  As a result, Democrats—their input clearly unsought—sat on their hands, neither applauding nor rising on his applause lines.  Thus, any opportunity for bridge-building was lost.  Compliments and credit sharing are in rare supply in Trump’s tool chest.

Republicans cheered lustily, of course, and the president frequently gave himself a vote of approval by applauding his own comments.  It was obvious that Listener Trump thought Speaker Trump was doing a great job.

While the chief executive avoided his customary cheap shots and name calling (“Little Rocket Man,”etc.), he offered plenty of dog whistles, flag-waving, and “we did it” messages to his base including:

  • “Veterans deserve our total and unwavering support; that’s why we proudly STAND for the national anthem.”
  • “…taking historic action to protect our religious liberty”
  • “We’ve ended the war on beautiful, clean coal.”

The speech, reportedly written by committee, was surprisingly pretty good.  Somebody did some solid work in sewing together the various pieces penned by assorted White House officials.  And the president often showed some good interpretive skills.

Trump gestured little at first, which I assume reflects his advisors’ efforts to get him away from his customary moves, which are among the worst of any speaker on the present scene.  Trump’s gestures don’t reach out to the audience and they are not commanding.  He mostly uses two: the open hand with splayed fingers (it looks like he’s waving to someone) and the thumb to forefinger as if he’s holding a tiny item (which comes off as a trifle precious.)  He needs to junk both in favor of ones that are more welcoming, firm, and authoritative.

For the president, this speech was a big step forward.  Now he has to avoid a previous pattern of upending and upstaging a moment of success with an ill-considered tweet.  Will whoever copped his cell phone please continue to hold onto it.

 

About the Author: Often referred to as “The Dean of Media Trainers,” Virgil is considered one of the world’s foremost communication experts.  In a 30-year career that has covered 26 countries on five continents, he has provided coaching and counsel to heads of some of the world’s largest corporations and government leaders. Virgil is a prolific writer and speaker.  His book, World Class Communication: how great CEOs win with the public, shareholders, employees, and the media, written with his son Ken, was named one of the 25 best business books of 2012.  His column, In the C-Suite, appears in every quarterly issue of the Public Relations Strategist and is read by leaders of major public relations agencies and global heads of public relations of large companies. He has written or been featured in articles that have appeared in The New York Times, The International Herald Tribune, Reuters, Investors Business Daily, and numerous professional publications.  Two of his speeches have been reprinted in the prestigious Vital Speeches of the Day. Prior to founding Virgil Scudder & Associates in 1990, Virgil headed the media training units of two of the world’s largest public relations firms, Hill & Knowlton and Carl Byoir & Associates.  Earlier, he was an award-winning news broadcaster at major radio and television networks and stations in New York City.  He was a first-night Broadway drama critic for six years during that period, broadcasting reviews on NBC’s all-news radio network and all-news WINS radio.  

 




Wake Up and Fly Right: A Message for the Airlines

Virgil Scudder Discusses Wake Up and Fly Right:  A Message for the AirlinesVirgil Scudder, President, Virgil Scudder & Associates

A basic tenet of effective crisis management is this: act decisively and act fast, taking remedial steps before a limited problem becomes a full-blown crisis.  U.S.-based airlines are blowing this one big time.

If airline management follows the news in any form—print, broadcast, or digital—they have to know that sexual harassment is one of the hottest topics of the day.  What that means is that any report on such abuse is likely to get heightened news coverage and extensive social media comment.  In other words, a story that might have been a short item five years ago is now in the top story lineup.  Widely reported incidents involving Donald Trump, Harvey Weinstein, Matt Lauer, and others have changed the game.

In the current environment, it doesn’t take many such occurrences to create big and damaging news coverage.  A good example is a story recently broken by CNN.

The story reported that four women told CNN that they were sexually assaulted during recent airline flights.  Just four?  Why is the unverified testimony of only four people major news?  Because it’s a hot topic and it clearly appears to be the tip of the iceberg about a serious problem airlines are ignoring or mishandling.  It shines a spotlight on what clearly appears to be a critical failure of customer service and protection.

In each case, the women said the flight attendants appeared ill equipped to respond effectively, or made wrong decisions, when they complained of being groped.

Perhaps the most egregious story came from Ayanna Hart, who reported fending off an intoxicated serial groper several times on a Delta flight.  On her first complaint, she said, the flight attendant was dismissive.  On a later complaint, the flight attendant simply told the man, “no touching.”

When another woman summoned a flight attendant to express concerns about the man, according to HartDvaladze, the flight attendant said, “Oh, don’t worry about him.  He flies with us all the time.  He’s Delta Platinum.”  Hart is suing the airline for not intervening and continuing to serve the man alcohol.

Wake Up and Fly Right-A Message for the AirlinesAccording to the CNN story, in some of the four cases the airline turned the offender over to authorities after landing and in others did not.

The airlines’ responses to the four women’s complaints could best be described as insincere boilerplate, ho hum, macho talk, or “don’t bother me.”  Here are some examples:

  • United Airlines has “zero tolerance for this kind of behavior.”
  • “We’re disheartened by the event (the passenger) described.”
  • “(We) know it’s not fair when one person’s behavior affects another person.”

The statement from the industry voice, Airlines for America, was no better:

  • “(Member airlines) take these matters seriously and do not tolerate harassment in any form.”

If only it were true.  If we are to believe the women quoted and the comments of many other passengers, that’s not always the case.

How bad is the problem?  It’s hard to tell since many such instances undoubtedly go unreported.  Also, in today’s over-packed airline coaches, it can be hard to distinguish between inappropriate touching and incidental contact.  But, FBI investigations into midair sexual assaults have increased by 66% since 2014.  With more women now being emboldened to come forth, that number will surely increase.

What accounts for this serious customer service failure in what is supposed to be a service industry?

Sara Nelson, a United flight attendant who is president of a large union, The Association of Flight Attendants—CWA, told CNN that “In my 22 years as a flight attendant, I have never taken part in a conversation—in training or otherwise—about how to handle sexual harassment or sexual assault.”  She added, “Not only are we not equipped with good, clear policies about (how to protect both passengers and crew members), you’re asking people who are experiencing sexual harassment every day to now be the enforcers and it just doesn’t make a lot of sense.”

What should airlines do to address this situation before it becomes a full-blown crisis?

  • First, lay out clear guidelines for handling these situations.
  • Next, train or at least instruct flight attendants in these procedures.
  • Be transparent–tell the public and media what the policies are and that they will be enforced.
  • Remind pilots of their obligation to support and protect the cabin crew.
  • Be consistent in enforcing the policies.

If I were consulting for an airline today, as I have numerous times in the past, my advice would be this: Let’s take these steps and lead the industry toward a more enlightened approach to the problem.

Let’s hope some airline does.  If the action gets enough favorable news coverage, the other airlines will follow.  They couldn’t afford not to.

 

About the Author: Often referred to as “The Dean of Media Trainers,” Virgil is considered one of the world’s foremost communication experts.  In a 30-year career that has covered 26 countries on five continents, he has provided coaching and counsel to heads of some of the world’s largest corporations and government leaders. Virgil is a prolific writer and speaker.  His book, World Class Communication: how great CEOs win with the public, shareholders, employees, and the media, written with his son Ken, was named one of the 25 best business books of 2012.  His column, In the C-Suite, appears in every quarterly issue of the Public Relations Strategist and is read by leaders of major public relations agencies and global heads of public relations of large companies. He has written or been featured in articles that have appeared in The New York Times, The International Herald Tribune, Reuters, Investors Business Daily, and numerous professional publications.  Two of his speeches have been reprinted in the prestigious Vital Speeches of the Day. Prior to founding Virgil Scudder & Associates in 1990, Virgil headed the media training units of two of the world’s largest public relations firms, Hill & Knowlton and Carl Byoir & Associates.  Earlier, he was an award-winning news broadcaster at major radio and television networks and stations in New York City.  He was a first-night Broadway drama critic for six years during that period, broadcasting reviews on NBC’s all-news radio network and all-news WINS radio.  




Seduction by Soccer Ball

Virgil Scudder Discusses "Seduction by Soccer Ball"Virgil Scudder, President, Virgil Scudder & Associates

This may be the toughest challenge in marketing: selling a product or service to people who see no value in it and no need for it, and in fact have no desire to hear about it.  How can you get them to listen?

WiRED International, a small San Francisco based non-profit organization trying to help reduce the high incidence of AIDS and other sexually transmitted infections in Kenya, found a way: soccer balls.

The toughest audience to attract to health education is young men.  They don’t see themselves ever getting sick, they often don’t think ahead, and they don’t like the idea of sitting in a health training session for an hour or two.  And in too many cases, they don’t know anything about the cause and prevention of things like sexually transmitted infections (STIs).

But, in Kenya as in much of the world, they do know about, and love, the game of soccer.

So, WiRED director Gary Selnow, Ph.D., headed to Kisumu, a small city near the Ugandan border, with a batch of soccer balls and potentially lifesaving presentation materials.

Lacking enough of the real thing, soccer teams in that area often practice with homemade balls, which are a patchwork of newspapers and tape.  It’s hardly ideal for perfecting one’s technique.

So, here was the deal: to get a soccer ball, the adult team leaders had to agree to bring in their players for a health education session on sexually transmitted infections.  The program was set up and run by two local WiRED staffers, Denis Onyango and Joseph Otiende.

Dr. Selnow was delighted with the results, noting, “I sat in on that session and was intrigued by the fixed attention of the audience as Joseph went through detailed and often graphic displays of the most common STIs.  During the Q and A sessions, it became evident that these young men had never had a frank discussion about STIs—what causes them, their signs and symptoms, treatments and, in some cases, the irreversible consequences of contracting these diseases.”

Dr. Selnow now concludes that sports offer a way to introduce young men to health issues—first STIs, then a range of topics including family planning, diet and exercise, basic anatomy, and illness fundamentals.  Moving forward, WiRED will explore partnerships with U.S.-based sports teams to help foster health training opportunities in the low-resource regions in which WiRED works.  Previous and current locations include the Middle East, Asia, and Central and South America in addition to Africa.

You can learn more about WiRED’s work or donate to this worthy cause by logging on to www.wiredinternational.org.

 

About the Author: Often referred to as “The Dean of Media Trainers,” Virgil is considered one of the world’s foremost communication experts.  In a 30-year career that has covered 26 countries on five continents, he has provided coaching and counsel to heads of some of the world’s largest corporations and government leaders. Virgil is a prolific writer and speaker.  His book, World Class Communication: how great CEOs win with the public, shareholders, employees, and the media, written with his son Ken, was named one of the 25 best business books of 2012.  His column, In the C-Suite, appears in every quarterly issue of the Public Relations Strategist and is read by leaders of major public relations agencies and global heads of public relations of large companies. He has written or been featured in articles that have appeared in The New York Times, The International Herald Tribune, Reuters, Investors Business Daily, and numerous professional publications.  Two of his speeches have been reprinted in the prestigious Vital Speeches of the Day. Prior to founding Virgil Scudder & Associates in 1990, Virgil headed the media training units of two of the world’s largest public relations firms, Hill & Knowlton and Carl Byoir & Associates.  Earlier, he was an award-winning news broadcaster at major radio and television networks and stations in New York City.  He was a first-night Broadway drama critic for six years during that period, broadcasting reviews on NBC’s all-news radio network and all-news WINS radio.  




Election Reform: Attacking with Today’s Tools

Virgil Scudder Discusses Election ReformVirgil Scudder, President, Virgil Scudder & Associates

If you went out to vote for Donald Trump in California or Hillary Clinton in Texas last November, you might as well have stayed home.  Your vote didn’t count.

That’s the position of Harvard law professor and Constitutional scholar Lawrence Lessig.  And, he has an ambitious, low budget plan to fix the problem.  The key elements are social media and the courts.

Why didn’t those California or Texas votes mean anything?  The culprit is the “winner take all” system, says Lessig, in which all of a state’s Electoral College votes go to the popular vote winner in that state, even if that person wins by only one vote.  Forty-eight of the 50 states use that system.

So, Trump never had a chance of getting California’s electors and Clinton’s cause was equally hopeless in Texas.  However, the real estate mogul’s narrow win in Michigan got him all 16 of that state’s votes and Clinton’s squeaker in Minnesota netted her all ten votes.  It’s not hard to conclude there is something wrong with this picture, especially if you voted for the loser in one of those two states.

Two of the last three presidents have taken office by winning in the Electoral College while losing the popular vote.  In 2016, Hillary Clinton garnered almost three million more votes than Donald Trump, but it is he, not she, who sits in the White House.

Lawrence Lessig, Harvard law professor and Constitutional scholar.

Lawrence Lessig, Harvard law professor and Constitutional scholar.

Professor Lessig claims the “winner take all” policy is unconstitutional because it violates the 14th Amendment guarantee of one person, one vote.

It also skews how campaigns are conducted, he adds, as candidates focus only on “flip” states.  In the 2016 election, 14 states got 99% of the presidential campaign spending and received 95% of the campaign stops.  Two-thirds of the campaign events took place in only six states.  Most of the public was essentially left sitting on the sidelines at a critical time in our history.

Says Lessig, “Two-thirds of Americans are essentially shut out of the presidential election process.”

But, how do you overturn a deeply-embedded, if flawed, system without a Constitutional amendment that nobody thinks has a chance of happening?

Lessig is banking on two of the most commonplace tools of our day: lawsuits and social media.

His group plans to sue on behalf of an aggrieved voter in each party, a Republican in a blue state and a Democrat in a red state, claiming they are being deprived of their Constitutional rights.   The lawsuits would seek to require each state to use proportional representation in choosing electors, banning “winner take all.”  His hope is that the U.S. Supreme Court will decide the issue (in his movement’s favor, of course) before the 2020 Presidential election.

To mount and coordinate the charge, he has initiated a project called EqualVotesUS (www.equalvotes.us).

Professor Lessig’s promotional and financial strategy is right out of the social media-heavy playbook pioneered by Barack Obama and Bernie Sanders.  It includes:

  • Targeted emails to supporters of previous Lessig projects
  • A deluge of tweets and retweets
  • A Facebook page
  • A Facebook live session
  • An interactive Reddit AMA session (a tool of former President Obama, Bill Gates, and Donald Trump)
  • And, substantial use of traditional media weapons as television, radio, podcast, print, and web broadcasts and interviews along with news releases.

The initial budget is low, extremely low for an effort to overturn the way we elect presidents, only $250,000.  The organization hopes to raise the money through crowdfunding  And it’s off to a rousing start.  The group raised $35,000 on the first day alone (September 14), 14% of the total goal, and four days later, the campaign had achieved 20% of its goal.  And, it’s primarily grass roots money, a la Sanders.  The average contribution was $55.00.

Is Lessig a sore loser wanting to replay the 2016 election?  No, he says, adding that Clinton would not necessarily have won the election if one person, one vote had been in effect since a lot of other factors would also have been at play.  For one thing, it’s unknown how many more or fewer people, and which people, would have participated if they knew their votes could affect the race.  It’s hard to count stay-at-homes and how they might have voted.

To Lessig, this is not about 2016.  It’s about 2020 and beyond.  It’s about guaranteeing a fundamental right of every citizen in a democratic society.  And, this highly-respected Harvard educator and legal scholar thinks he has the case to pull it off.

 

About the Author: Often referred to as “The Dean of Media Trainers,” Virgil is considered one of the world’s foremost communication experts.  In a 30-year career that has covered 26 countries on five continents, he has provided coaching and counsel to heads of some of the world’s largest corporations and government leaders. Virgil is a prolific writer and speaker.  His book, World Class Communication: how great CEOs win with the public, shareholders, employees, and the media, written with his son Ken, was named one of the 25 best business books of 2012.  His column, In the C-Suite, appears in every quarterly issue of the Public Relations Strategist and is read by leaders of major public relations agencies and global heads of public relations of large companies. He has written or been featured in articles that have appeared in The New York Times, The International Herald Tribune, Reuters, Investors Business Daily, and numerous professional publications.  Two of his speeches have been reprinted in the prestigious Vital Speeches of the Day. Prior to founding Virgil Scudder & Associates in 1990, Virgil headed the media training units of two of the world’s largest public relations firms, Hill & Knowlton and Carl Byoir & Associates.  Earlier, he was an award-winning news broadcaster at major radio and television networks and stations in New York City.  He was a first-night Broadway drama critic for six years during that period, broadcasting reviews on NBC’s all-news radio network and all-news WINS radio.  




Trump Rallies the Faithful

Virgil Scudder Discusses Trump's SpeechVirgil Scudder, President, Virgil Scudder & Associates

He did it again.  Just when millions of Americans hoped we were seeing a more presidential Trump after his late February address to Congress, “The Donald” reverted to form last Saturday night in Harrisburg, Pennsylvania.  His performance was more Elmer Gantry than Abe Lincoln.

Ostensibly, he was reporting on his first 100 days in office.  But, the talk was billed as a rally and that’s exactly what it was.  It had all the trimmings of a campaign stop or a political convention minus the balloons.  Trump came onto the stage beaming and waving, accompanied by a loud (and repetitious) music track and lusty cheers from the faithful.  He milked the applause for several minutes.  The staging of the entire event would have made the Oscar producers proud.

The twenty or so audience members constantly seen behind him were right out of central casting: several women and little girls holding up Trump posters and switching posters as if on cue.  For example, the Drain the Swamp posters suddenly appeared behind the president as he got to the “Drain the Swamp” line in his speech.  One very small girl had to endure an hour of oratory sitting on her mother’s lap.  There was one little boy and two people of color (one man and one woman, of course) seen in the behind-the-president stage audience along with more than a few people in working class attire.

Trump clearly basked in the adulation of his audience, not only smiling and waving but also leading chants of “USA, USA.”  But, apparently not everyone there was to his liking.  There were echoes of his rowdy campaign rallies when he pointed to a section of the arena and ordered, “get ‘em out of here.”  Apparently, police or security officials did eject the people Trump found objectionable because he then launched into praise for people who enforce the law.

For anyone concerned about President Trump’s behaving like a demagogue, this was a troubling event.

He boasted of many accomplishments in his first 100 days, saying he had put coal miners back to work, protected America’s steel and aluminum workers, and eliminated job-killing regulations.  There was no back-up for any of these claims and no mention of the failures such as the promised Obamacare repeal and tax reform.  He must be wondering why, in light of all he feels he’s accomplished, his approval rating hovers around 40%.

Oops, I forgot.  It’s the Washington media, “incompetent, dishonest people” in his words, who don’t convey to the world the glory of his achievements.  And, it’s the obstructive and leaderless Democrats, especially Chuck Schumer who is “a bad leader who is weak on crime and wants to raise your taxes.”

Trump used the word “love” a lot, telling the audience he loves them, Pennsylvania, law enforcement officers, miners, and the United States.  But, the speech actually conveyed very little love and a lot of frustration, ego-stroking, and assaults on perceived enemies.

If you’re inclined to be scared, there were a lot of scare tactics to feast on in this talk: gangs running rampant, murderous immigrants, growing drug cartels, and job-stealing countries.

This talk was a lost opportunity.  Instead of uniting the country and making an eloquent plea for people to encourage their members of Congress to support his programs, it was all resentment and bravado.  The faithful loved it.  But, it did nothing to help him get his programs through Congress.  And, unless he can rack up major legislative achievements, he is likely to go down as a failed one-term president.

 

About the Author: Often referred to as “The Dean of Media Trainers,” Virgil is considered one of the world’s foremost communication experts.  In a 30-year career that has covered 26 countries on five continents, he has provided coaching and counsel to heads of some of the world’s largest corporations and government leaders. Virgil is a prolific writer and speaker.  His book, World Class Communication: how great CEOs win with the public, shareholders, employees, and the media, written with his son Ken, was named one of the 25 best business books of 2012.  His column, In the C-Suite, appears in every quarterly issue of the Public Relations Strategist and is read by leaders of major public relations agencies and global heads of public relations of large companies. He has written or been featured in articles that have appeared in The New York Times, The International Herald Tribune, Reuters, Investors Business Daily, and numerous professional publications.  Two of his speeches have been reprinted in the prestigious Vital Speeches of the Day. Prior to founding Virgil Scudder & Associates in 1990, Virgil headed the media training units of two of the world’s largest public relations firms, Hill & Knowlton and Carl Byoir & Associates.  Earlier, he was an award-winning news broadcaster at major radio and television networks and stations in New York City.  He was a first-night Broadway drama critic for six years during that period, broadcasting reviews on NBC’s all-news radio network and all-news WINS radio.  




United’s World of Woes

Editor’s Note: CommPRO reached out to Virgil Scudder, the “Dean of Media Trainers,” for this follow up to his analysis, United Airlines O’Hare Fiasco: A Lesson for All Leaders.

Virgil Scudder Discusses the United Airlines FiascoVirgil Scudder, President, Virgil Scudder & Associates

How can United Airlines ever dig itself out of its ever-deepening hole?

It won’t be easy, cheap, or quick.  And, it’s not likely to be done without some dramatic changes in personnel, policy, and practices.

As most of the world now knows, the problems began last Sunday when a bumped passenger was dragged, bloody and screaming, off a United flight from Chicago to Louisville to make room for a crew member who needed to be on a flight out of Louisville Monday morning.  The passenger’s lawyer says he suffered serious injuries and was even more traumatized than when he fled his native Viet Nam on a boat in 1975.

The airline badly mishandled the initial response to the situation with a statement from the CEO noting that the airline has a right to kick off passengers, calling the man disruptive, and praising the crew for its handling of the incident.  It apologized only for having to “re-accommodate” passengers.

United’s World of WoesA subsequent CEO apology went farther but not far enough.  The crisis continued to bubble.

Fate then stepped in to deal more blows to an airline that was already struggling with a terrible reputation for service.  At mid-week, a passenger who bought a full fare first class ticket from Hawaii to Los Angeles said he was forced to give up his seat and placed in a middle seat in coach between a feuding couple that quarreled all the way to Los Angeles.  The passenger said the crew threatened to handcuff him if he refused to move.  He didn’t receive a formal apology or compensation, at least initially.

This is an incident that would have received minimal news coverage if not for the Chicago incident.

Then, along came a spider, or a scorpion or something like it, that fell out of an overhead bin on a flight to Calgary and stung a passenger.  Talk about bad luck.

United now faces a multitude of problems including these:

  • A multi-million-dollar drop in market valuation
  • Passengers switching to other airlines
  • A Congressional inquiry
  • A heightening of the bad service reputation
  • Employee morale becoming even worse

A number of major steps will need to be taken to rebuild United’s reputation.  They include the following:

  • Full and sincere apologies and generous compensation to all who have been affected
  • Heads must roll, including that of the CEO who should be replaced by a proven industry veteran like former Continental CEO Gordon Bethune to clean up the mess
  • Outside crisis counsel needs to be brought in and fully utilized
  • Policies and procedures need to be examined and changed, emphasizing customer service instead of airline convenience
  • An extensive PR campaign needs to be initiated, one focusing not on bland promises that “we’ll make it right” but outlining what will be done and then giving regular progress reports on just what it has done and why

As I said, this will not be a quick, cheap, or easy process.  But it’s one the board of directors should demand and monitor.  Failure to take such steps will carry a very high price.

 

About the Author: Often referred to as “The Dean of Media Trainers,” Virgil is considered one of the world’s foremost communication experts.  In a 30-year career that has covered 26 countries on five continents, he has provided coaching and counsel to heads of some of the world’s largest corporations and government leaders. Virgil is a prolific writer and speaker.  His book, World Class Communication: how great CEOs win with the public, shareholders, employees, and the media, written with his son Ken, was named one of the 25 best business books of 2012.  His column, In the C-Suite, appears in every quarterly issue of the Public Relations Strategist and is read by leaders of major public relations agencies and global heads of public relations of large companies. He has written or been featured in articles that have appeared in The New York Times, The International Herald Tribune, Reuters, Investors Business Daily, and numerous professional publications.  Two of his speeches have been reprinted in the prestigious Vital Speeches of the Day. Prior to founding Virgil Scudder & Associates in 1990, Virgil headed the media training units of two of the world’s largest public relations firms, Hill & Knowlton and Carl Byoir & Associates.  Earlier, he was an award-winning news broadcaster at major radio and television networks and stations in New York City.  He was a first-night Broadway drama critic for six years during that period, broadcasting reviews on NBC’s all-news radio network and all-news WINS radio.  




United Airlines O’Hare Fiasco: A Lesson for All Leaders

Virgil Scudder Discusses the United Airlines FiascoVirgil Scudder, President, Virgil Scudder & Associates

The management of every large organization has to think about crisis; has to anticipate dreadful things that might happen and have a response plan at the ready.   But too often they focus only on the big things, overlooking how poor training or flawed judgment at lower levels can produce disastrous consequences.

When United Airlines employees in Chicago dragged a passenger, bloody and screaming, off a plane on Monday so an airline employee could take his seat on an overbooked flight, it triggered a firestorm that will be extremely costly and not quickly overcome.

United needed to get four employees to Louisville for a flight the next morning.  When no passengers volunteered to give up their seats and take a later flight in exchange for compensation, the airline started playing hardball.  They called in airport security with instructions to remove four passengers, by force if necessary, so the plane could leave.  Three got off the plane.  The one passenger who strongly resisted, saying he was a doctor who had to see patients the next morning, was jerked out of his seat and dragged down the aisle and off the plane.

Passenger videos of the incident went viral online with condemnation of the airline coming not only from huge numbers in the U.S. but from around the world.  There were 100 million views in China alone.  The deplaning became the most popular topic on Weibo, the Chinese equivalent of Twitter.  Over 150,000 Chinese commented on it and it was played up heavily in mainstream media.  The passenger’s apparent Chinese ancestry ignited charges of racial discrimination in Chinese media outlets.  China is a major United market and a key target for the airline’s growth.

The passenger, identified by the Louisville Courier-Journal as 69-year-old Dr. David Dao of Elizabethtown, Kentucky, is not the most sympathetic victim.  The Courier-Journal reports he was convicted a decade ago on drug-related offenses and accused of having sex with one of his patients.  He clearly was not an easy man to deal with.  But, the viral videos show only one aspect of the incident—a man clearly being manhandled and bloodied.  And, people today make judgments on what they see rather than what they read, if they read at all.

Whether right or wrong, the videos painted a horrible picture of the “friendly skies” airline that will be extremely costly, both long and short term, and both in the U.S. and abroad.

The damage includes the following:

  • An immediate million dollar drop in market value
  • The worsening of the airline’s already poor reputation for service
  • Vows from thousands of passengers “never to fly United again”
  • Congress could decide to look into this incident and into the entire performance of airlines in regard to treatment of passengers.

United’s response to the incident only compounded the situation.  CEO Oscar Munoz publicly apologized in a brief statement but only for “having to re-accommodate the customers.”  That statement should have gone much farther and passengers should have been offered travel vouchers in light of what they endured.  Even if Dr. Dao’s own behavior played a key role in the confrontation, an apology should also have been directed to him, citing “regret for this unfortunate incident” and a promise to determine all the facts and take appropriate action.

Ironically, PR Week recently named Munoz “CEO Communicator of the Year,” a point frequently noted by online critics and wags who also joke that perhaps United’s motto ought to be “If there’s not enough seating, prepare for a beating.”  It’s doubtful that Mr. Munoz is finding any aspect of this situation humorous.

Here are some central questions:

  • Why didn’t somebody (flight crew chief, captain, ground crew) step in and call a halt to the situation before it got so far out of hand?
  • What level of crew diplomacy was employed prior to the forceful removal?
  • Was United’s O’Hare Airport manager consulted while this was going on?
  • Why did the compensation top out at $800 or $1,000 (reports vary)? If the price gets high enough, surely somebody would take it and drive to Louisville.  I would; wouldn’t you?
  • Couldn’t the four passengers or flight crew have been routed to Louisville through another city or sent to Cincinnati or Indianapolis and then bused to Louisville? United has a lot of flights to both.

In big companies a small, singular incident like this often gets out of hand because of management failures such as the following:

  • Inadequate training of lower-level employees in customer relations
  • Neglecting to create awareness of the fact that videos of bad behavior can immediately go viral
  • Insufficient empowerment of line employees to make critical decisions in challenging situations that don’t quite conform to the book
  • Excessive pressure on workers to meet tough deadlines and timelines at almost any cost (a common complaint against airlines)
  • A tough work environment that makes employees fearful of making a mistake or upsetting higher management

Were any or all of these factors at play in Chicago?  Time will tell.

Meanwhile, United has a huge job to do in building its reputation and flyer and shareholder  loyalty.  It needs to begin right now with a broader apology from the CEO, one made not just in brief statements but in live interviews in major media outlets.  The airline also needs to generously and publicly compensate all passengers on Flight 3411 for their stress and inconvenience.

Television commercials and print ads apologizing and promising to do better would also help.

The company’s employee training programs need to be re-examined, assuring that employees have training in how to handle unusual and difficult situations such as this.

The airline needs to take a closer look at employee job satisfaction and morale to determine whether its workers feel free to make a prudent decision that may go against the book.

Most important, United needs to accelerate its program to improve customer service and repair its image.

These solutions are costly but so is bungling or inaction in a crisis.

Will United’s management take such positive steps or just hope the whole thing blows over?  That’s a question passengers, shareholders, and the board of directors will be asking.  The answer could be critical to the airline’s future.

 

About the Author: Often referred to as “The Dean of Media Trainers,” Virgil is considered one of the world’s foremost communication experts.  In a 30-year career that has covered 26 countries on five continents, he has provided coaching and counsel to heads of some of the world’s largest corporations and government leaders. Virgil is a prolific writer and speaker.  His book, World Class Communication: how great CEOs win with the public, shareholders, employees, and the media, written with his son Ken, was named one of the 25 best business books of 2012.  His column, In the C-Suite, appears in every quarterly issue of the Public Relations Strategist and is read by leaders of major public relations agencies and global heads of public relations of large companies. He has written or been featured in articles that have appeared in The New York Times, The International Herald Tribune, Reuters, Investors Business Daily, and numerous professional publications.  Two of his speeches have been reprinted in the prestigious Vital Speeches of the Day. Prior to founding Virgil Scudder & Associates in 1990, Virgil headed the media training units of two of the world’s largest public relations firms, Hill & Knowlton and Carl Byoir & Associates.  Earlier, he was an award-winning news broadcaster at major radio and television networks and stations in New York City.  He was a first-night Broadway drama critic for six years during that period, broadcasting reviews on NBC’s all-news radio network and all-news WINS radio.  




Trump’s More Presidential Approach

virgil.featuredVirgil Scudder, President, Virgil Scudder & Associates

It was far from the best presidential speech ever delivered but Donald Trump’s Tuesday night address to a joint session of Congress was a giant leap forward for him.

Even many of his biggest supporters have criticized him for not being “more presidential.”  They cite his constantly blaming others for problems, presenting fabrications as facts, denigrating government agencies and the professionals who run them, incessant boasting and exaggeration, cranking out mean-spirited or foolish tweets at 3:00 a.m., and wandering off script to take pot shots at someone or something while declaring that the sky is truly falling.  It’s not inaccurate to say that this White House has often had a distant relationship with the facts if not reality itself.

Getting off to an awful start, Trump has had a lot of catching up to do if he really intends to unite the American people.  But, he took some important steps forward in this address.  There was less overstating of today’s perils and preying on people’s fears than we’ve become accustomed to (although there was a good bit of that) and a number of positive, uplifting moments.

His tone was subdued and he stayed on script, a striking turnaround for him.  This will be essential in future public appearances if he is to get the Congress and the public behind him as will a more positive tone.

Trump’s More Presidential Approach

(Photo source: Twitter)

Still, he referred to “lawless chaos”, the “imploding Obamacare disaster,” “radical Islamic terrorism,” and a nation beset by “gang members, drug dealers, and criminals.”  He called for Democrats and Republicans in Congress to work together but didn’t really give Democrats any reason why they should.  But, there was no olive branch—not one word of praise for anything Democrats have done.

In general, the talk was strong on rhetoric and short on specifics.  The president repeated calls for a lot of expensive programs such as fixing the infrastructure and increasing military financing without outlining how he would pay for them.   And, he made promises that will be hard to fulfill, such as a wholesale return of jobs to this country.

Conservative Republicans had to swallow hard when Trump called for paid family maternity leave.  That is hardly on the conservative bucket list.  But, you could almost hear a massive sigh of relief here and in Europe when this often unpredictable man expressed strong support for NATO, easing fears that had crossed party and international lines.

Perhaps responding to recent criticisms of his failure to do so, President Trump denounced hate crimes.  And, he started off the talk by calling attention to Black History Month and calling for unity across racial and ethnic lines.

Early on, he referred to “new national pride and a surge of optimism.”  With his favorability ratings continuing to plunge, massive street demonstrations against his actions and policies, and Republican legislators under siege at town halls, that’s quite a stretch.  Hopefully, he meant it as a forecast, not a current analysis of the country’s mood.

In sum, as a presidential address, I’d rate this one a C-plus or C.  But, as a Trump speech, it was an A-plus all the way.  Let’s hope he will build on this qualified success in the future with a more positive message, more specifics on his programs, and a more convincing reach across the aisle.

 

About the Author: Often referred to as “The Dean of Media Trainers,” Virgil is considered one of the world’s foremost communication experts.  In a 30-year career that has covered 26 countries on five continents, he has provided coaching and counsel to heads of some of the world’s largest corporations and government leaders. Virgil is a prolific writer and speaker.  His book, World Class Communication: how great CEOs win with the public, shareholders, employees, and the media, written with his son Ken, was named one of the 25 best business books of 2012.  His column, In the C-Suite, appears in every quarterly issue of the Public Relations Strategist and is read by leaders of major public relations agencies and global heads of public relations of large companies. He has written or been featured in articles that have appeared in The New York Times, The International Herald Tribune, Reuters, Investors Business Daily, and numerous professional publications.  Two of his speeches have been reprinted in the prestigious Vital Speeches of the Day. Prior to founding Virgil Scudder & Associates in 1990, Virgil headed the media training units of two of the world’s largest public relations firms, Hill & Knowlton and Carl Byoir & Associates.  Earlier, he was an award-winning news broadcaster at major radio and television networks and stations in New York City.  He was a first-night Broadway drama critic for six years during that period, broadcasting reviews on NBC’s all-news radio network and all-news WINS radio.  

 




The White House Media Wars

By Virgil Scudder, President, Virgil Scudder & Associates

Was it a blunder, a diversionary tactic, an effort at intimidation, or simply spite?

I’m referring, of course, to the decision of the White House last Friday to bar the New York Times, Los Angeles Times, CNN, Buzzfeed, and Politico from an informal briefing by the president’s press secretary, Sean Spicer. These outlets hardly fit the description of purveyors of “fake news” as the administration has claimed.  They are, however, frequent critics of the president and they often run fact-based stories that contradict the administration’s statements or reveal things that the White House prefers to keep hidden.

(Photo source: twitter)

(Photo source: twitter)

Was this shunning a foul-up or a diversionary tactic to get media attention away from the controversy over possibly improper White House contact with the FBI regarding the Russia investigation.  Or was it spite?  Was Spicer told by the president to “punish” news outlets that publish facts that he doesn’t like?

Regardless of the intent, the result was diversionary. The shocking ban became the day’s big story.  Spicer had to know the resulting storm would be the day’s top story, overshadowing the Russia revelations.

In analyzing whether this was a plan or a blunder, one must keep in mind Trump’s history with the media.  He and his colleagues are masters of media manipulation.  It’s no exaggeration to say he made fools of numerous reporters and media outlets during his successful presidential campaign and long before.  One example is his practice of impromptu phoning in to talk shows which readily put him on the air with no time for journalists to research his latest statements and prepare good questions and no opportunity for his opponents to get on the same program in the same news cycle and challenge his statements.

Then there was the bus incident.  An audio recording revealed Trump boasting to Billy Bush about actions that can best be described as assaults on women.  But, the impact of the tape was diminished through the almost-instant WikiLeaks release of material that put Hillary Clinton in a bad light.    The Trump campaign team is widely suspected of pulling the trigger on the WikiLeaks barrage.

So, in light of a history of Trump’s skillful media manipulation and Spicer’s long experience in dealing with news media, what was the motivation for the ban: (1)diversion,(2) blunder, (3)intimidation, or(4) spite?

I’m betting on choices one, three, and four.

 

 

About the Author: Often referred to as “The Dean of Media Trainers,” Virgil is considered one of the world’s foremost communication experts.  In a 30-year career that has covered 26 countries on five continents, he has provided coaching and counsel to heads of some of the world’s largest corporations and government leaders. Virgil is a prolific writer and speaker.  His book, World Class Communication: how great CEOs win with the public, shareholders, employees, and the media, written with his son Ken, was named one of the 25 best business books of 2012.  His column, In the C-Suite, appears in every quarterly issue of the Public Relations Strategist and is read by leaders of major public relations agencies and global heads of public relations of large companies. He has written or been featured in articles that have appeared in The New York Times, The International Herald Tribune, Reuters, Investors Business Daily, and numerous professional publications.  Two of his speeches have been reprinted in the prestigious Vital Speeches of the Day. Prior to founding Virgil Scudder & Associates in 1990, Virgil headed the media training units of two of the world’s largest public relations firms, Hill & Knowlton and Carl Byoir & Associates.  Earlier, he was an award-winning news broadcaster at major radio and television networks and stations in New York City.  He was a first-night Broadway drama critic for six years during that period, broadcasting reviews on NBC’s all-news radio network and all-news WINS radio.  

 




Trump: Opportunity Lost

virgil.featuredBy Virgil Scudder, President, Virgil Scudder & Associates

If you’re a Trump supporter who believes that America is in dire shape and that Trump can fix the problems, you probably liked the new president’s inaugural address.  Few others, however, are likely to find it comforting or uplifting.  Isolationist in tone, it was more a campaign stump speech than the show of leadership and vision that could help unite an angry and divided nation.  In short, it was divisive.

There was no reaching out to non-Trump supporters, foreign leaders, business, or the media.  Suppose you were a government official sitting in Berlin, Beijing, Paris, Mexico City, Brussels, Tehran, or Tel Aviv: how would you react to these words?: “A new vision will govern our land—only America first!”  That’s hardly comforting to our friends, allies, and trade partners, whose friendship and cooperation he will need.

(Photo Source: Twitter)

(Photo Source: Twitter)

The incoming president presented a dreary picture of the U.S. today, citing crime gangs, drug epidemics, the economy, the state of education, and “the sad depletion of our military.”  Many of his points, just as in the campaign, were at odds with the facts.  For one, the economy continues to improve.  The housing industry is booming and auto sales are on the rise.  Once again, Trump ignored the admonition of the late Sen Daniel Patrick Moynihan (D-NY) who said “everyone is entitled to his own opinion but not his own facts.”

He insulted members of Congress and former presidents seated in the audience.  Trump spoke of “returning government to the people,” a slap in the face to all who now serve or have recently served.  He can expect some payback for that, especially when he wants to get a bill through Congress that could give representatives problems on the home front.  Members of the House are constantly aware that they face election every two years and that one or two unpopular issues can bring any one of them down.  Ask Eric Cantor.

And, just as in the campaign, he made promises that will be very hard to keep such as, “We will eradicate radical Islamic terrorism from the face of the earth.”  Easy to say; not so easy to do.  The same is true with promises to bring back manufacturing jobs.  Even a tough, no-nonsense president can’t stop job loss caused by globalization or technology.

And, even though he stayed on script, the new president couldn’t resist a bit of hyperbole: “This is an historic movement the likes of which the world has never seen before.”  Talk about over-reach!

As I said in yesterday’s CommPRO posting, it’s one thing to win an election and another to govern successfully.  President Trump will need the trust, help, and good will of a lot of people here and around the world if he is to succeed.  This was not a good start.

 

About the Author: Often referred to as “The Dean of Media Trainers,” Virgil is considered one of the world’s foremost communication experts.  In a 30-year career that has covered 26 countries on five continents, he has provided coaching and counsel to heads of some of the world’s largest corporations and government leaders. Virgil is a prolific writer and speaker.  His book, World Class Communication: how great CEOs win with the public, shareholders, employees, and the media, written with his son Ken, was named one of the 25 best business books of 2012.  His column, In the C-Suite, appears in every quarterly issue of the Public Relations Strategist and is read by leaders of major public relations agencies and global heads of public relations of large companies. He has written or been featured in articles that have appeared in The New York Times, The International Herald Tribune, Reuters, Investors Business Daily, and numerous professional publications.  Two of his speeches have been reprinted in the prestigious Vital Speeches of the Day. Prior to founding Virgil Scudder & Associates in 1990, Virgil headed the media training units of two of the world’s largest public relations firms, Hill & Knowlton and Carl Byoir & Associates.  Earlier, he was an award-winning news broadcaster at major radio and television networks and stations in New York City.  He was a first-night Broadway drama critic for six years during that period, broadcasting reviews on NBC’s all-news radio network and all-news WINS radio.  

 




Trump’s Big Test

virgil.featuredBy Virgil Scudder, President, Virgil Scudder & Associates

It’s one thing to win an election; it’s quite another to govern successfully.  Just ask Jimmy Carter.  Donald Trump’s inaugural address will play an important role in the early success or failure of his presidency.

This will likely be the most closely watched inaugural speech in history.  It will receive as much interest and scrutiny in Beijing and Berlin as it does in New York and New Mexico.

What tone will he strike?  What policies will he lay out?  Which of his many conflicting positions will find their way into this critical address?  Will he stay on script or wander off to settle some personal score?

Presidents are not kings.  As President Obama can readily attest, the leader’s success rate is greatly affected by the trust and cooperation of members of Congress, foreign leaders, and the general public.  At this point, all have varying levels of apprehension about the new president and what he plans to do.  He has tons of reassuring to do.

Trump’s Big TestHis most important task will be to convince the general public that he is capable of handling the office and that he will be a leader for all Americans.  That’s a huge job given the ugliness of his campaign and his snarky and childish tweets that have followed.  He’s a minority president in terms of the popular vote, one who is facing big public demonstrations prompted by anger at the Russian interference in the election, the unbalanced workings of the Electoral College, his refusal to come forward with his tax returns, and his statements about women and minorities.

So, he first needs to reach out to the American public, especially minority communities, assuring them that there will be no mass deportations, no witch hunts, and no bias against any particular group or religion.  He must assure all Americans that he will study issues carefully, seek expert advice, and take firm action only after careful consideration of the consequences.

This is a dicey assignment.  He has to satisfy his base, which includes a radical hard core that wants him to take drastic actions immediately.  But he will be challenged to do it without frightening everybody else and alienating people in Congress and elsewhere whose support he will need.

Another key audience is foreign leaders.  Trump needs to send the message that, while he plans to renegotiate certain agreements and will be a tough negotiator, he will not upset the world order in terms of economics or defense.  There is a lot of work to be done here.

He’ll need to extend an olive branch to the mainstream news media.  Even though attacks on the media have resulted in a low level of public trust in the fourth estate, they will remain a powerful force, one that can have an important influence on the success of his programs, especially in Congress.

The business community is another group he’ll need to reach.  While many are delighted that he plans to reduce regulations and environmental rules, they are also wary of his bullying tactics that could force them to make un-economic decisions.  Particularly concerned are those in the automotive, retail, and pharmaceutical industries.

Most of all, Trump needs to build a general level of trust.  Without it, it’s going to be a tough four years for the White House, the country, and the world.  What he says in the inaugural address is an opportunity to get his tenure off on the right foot.  But, he has to be very careful that what he says doesn’t make a bad situation worse.  A nervous nation and world will be watching.

About the Author: Often referred to as “The Dean of Media Trainers,” Virgil is considered one of the world’s foremost communication experts.  In a 30-year career that has covered 26 countries on five continents, he has provided coaching and counsel to heads of some of the world’s largest corporations and government leaders. Virgil is a prolific writer and speaker.  His book, World Class Communication: how great CEOs win with the public, shareholders, employees, and the media, written with his son Ken, was named one of the 25 best business books of 2012.  His column, In the C-Suite, appears in every quarterly issue of the Public Relations Strategist and is read by leaders of major public relations agencies and global heads of public relations of large companies. He has written or been featured in articles that have appeared in The New York Times, The International Herald Tribune, Reuters, Investors Business Daily, and numerous professional publications.  Two of his speeches have been reprinted in the prestigious Vital Speeches of the Day. Prior to founding Virgil Scudder & Associates in 1990, Virgil headed the media training units of two of the world’s largest public relations firms, Hill & Knowlton and Carl Byoir & Associates.  Earlier, he was an award-winning news broadcaster at major radio and television networks and stations in New York City.  He was a first-night Broadway drama critic for six years during that period, broadcasting reviews on NBC’s all-news radio network and all-news WINS radio.  




Strategic Communications Analysis: The Results Are In…Clinton Sweeps Debates

virgil.featuredBy Virgil Scudder, President, Virgil Scudder & Associates

Like a team facing elimination in the World Series, Donald Trump absolutely had to have this one Wednesday night after losing the first two debates.  He didn’t get it.

Hillary Clinton won, granted by a lesser margin than before, but winning is winning and losing is losing.  Trump finished the debate season oh-and-three.

The Republican nominee needed to use this opportunity to broaden his base and reach out to groups that he has offended: Latinos, Muslims, Mexicans, and women among others.  Instead, he seemed to be speaking mostly to his base.  They are already solidly in his camp and they are not numerous enough for him to win the election.

Trump has a tendency to start in a deep hole and then ask for a bigger shovel to dig deeper.  The Access Hollywood tape in which he boasted of assaulting women has been in the news virtually every day as many women come forth to say he behaved inappropriately with them.  Trump’s response was to call them all liars, a hard case to make.

The Donald loves to make headlines.  Unfortunately for him, they are often bad ones that drive away some people who want change or distrust Clinton and thus might be inclined to vote for him.  The headline on the second debate was his threat to jail his opponent, a comment so outrageous that it overshadowed his admission that he hadn’t paid federal taxes for two decades.

This time it was potentially even worse.  He refused to commit to accepting the voters’ decision if he lost the election which, even before it’s over, he claims is rigged against him.  The potential implications of such action are frightening in a country where arms are plentiful and resentments among many of his supporters run deep.

strategic-communications-analysis-the-results-are-in-clinton-sweeps-debates

(Photo Source: Twitter)

Trump needed to show some dignity and leadership presence.  He started off fine, speaking slowly and calmly.  But, when Hillary started baiting him, he once again lost his cool and resorted to interruptions, cheap shots, and outright lies.  His snarkiness was depressing and frustrating to watch.

For the first time in these debates, he used a Spanish word but even that backfired.  He said that Latino immigrants to the U.S. included some “bad hombres,” hardly a compliment.  You don’t have to survey too many people in the Hispanic community to get a sense of how that will go down.  Workers in “the dishonest media” (Trump’s term) aren’t going to love him any more for that characterization either.

Trump was better prepared for this debate than the earlier ones but he offered little in the way of specific programs or proposals.  The evening was a litany of how awful he thinks things are in this country.  Some people see the glass half empty while others see it half full.  Trump sees it cracked and empty.

Clinton didn’t have to win this debate; she nearly needed to keep her cool and show her expertise and vision.  The smile she flashed as he made some of his most outrageous statements was a big asset while his frustration and anger often showed on his face while she was speaking.

Chris Wallace generally did a decent job of enforcing decorum but wasn’t always able to stop the shouting matches.  It was often not a polite exchange of views.

My advice to Trump would have been to start by apologizing to people he has offended, be pleasant and humble, show some contrition, and offer concrete proposals.  But, he hasn’t taken anyone else’s advice so I can’t imagine he would have listened to mine.  Or, for that matter, that he would be able to do it.

So, Hillary takes another one and it’s likely to be reflected in the polls.  Clinton won the night and the series.

 

About the Author: Often referred to as “The Dean of Media Trainers,” Virgil is considered one of the world’s foremost communication experts.  In a 30-year career that has covered 26 countries on five continents, he has provided coaching and counsel to heads of some of the world’s largest corporations and government leaders. Virgil is a prolific writer and speaker.  His book, World Class Communication: how great CEOs win with the public, shareholders, employees, and the media, written with his son Ken, was named one of the 25 best business books of 2012.  His column, In the C-Suite, appears in every quarterly issue of the Public Relations Strategist and is read by leaders of major public relations agencies and global heads of public relations of large companies. He has written or been featured in articles that have appeared in The New York Times, The International Herald Tribune, Reuters, Investors Business Daily, and numerous professional publications.  Two of his speeches have been reprinted in the prestigious Vital Speeches of the Day. Prior to founding Virgil Scudder & Associates in 1990, Virgil headed the media training units of two of the world’s largest public relations firms, Hill & Knowlton and Carl Byoir & Associates.  Earlier, he was an award-winning news broadcaster at major radio and television networks and stations in New York City.  He was a first-night Broadway drama critic for six years during that period, broadcasting reviews on NBC’s all-news radio network and all-news WINS radio.  




Clinton-Trump Debates, Round 2

Sex, Lies, Videotape, and a Jail Threat

virgil.featuredBy Virgil Scudder, President, Virgil Scudder & Associates

This was the Super Bowl of the political campaign.  It was the debate that GOP leaders and down-ballot candidates were hoping would showcase a different Donald Trump, a man of substance and character whose demeanor might stem the mass exodus of party leaders who are fast withdrawing their support of the head of their ticket.

But, it was not to be.

Trump needed to humbly and sincerely apologize for his vulgar and boastful comments about his assaults on women on that famous Access Hollywood bus ride while swearing that he no longer behaves or thinks that way.  Instead, he once again sought to trivialize his crude remarks as “locker room banter,” a characterization that has been widely rejected by men and women alike.

True, he did voice an apology, but his words rang hollow as he immediately launched into an attack on Bill Clinton’s sexual escapades of two decades ago.  The argument didn’t fly.

(Photo Source: Twitter)

(Photo Source: Twitter)

At the beginning it looked like we were going to see a more controlled Trump as he spoke softly and began to lay out positions.  But, he soon reverted to form, rudely interrupting his opponent, complaining about unequal treatment by the moderators, and calling Mrs. Clinton a liar.

And, it was to get worse.  Trump effectively acknowledged that he has paid no Federal taxes for nearly two decades.  He took vitriol to a new level, saying “(Clinton) has tremendous hate in her heart.”  And, shockingly, he threatened to appoint a special prosecutor to put her in jail if he is elected.  Even the suggestion of such action, common in dictatorships, is unheard of in this country.

A stronger, less self-centered candidate could have given Hillary a hard time.  She badly over-talked a lot of responses, as did he, frequently going beyond the standard two-minute time limit. Politicians seem to feel that they have to babble on for the entire allotted time when their points could often be more effectively made with a brief answer.  My advice: when you score a big point, shut up.  Continuing to talk will water down the effect of the point(s) you made and make your answer less memorable.

Here’s the basic rule: communication is not what you know or what you say but what the listener takes away.  Thus, a good, concise comment is often the best one.

Clinton did not have convincing answers on the email or leaked speeches issues but Trump failed to press her as hard as he should have on them.

The body language battle clearly went to the Democrat.  Trump shuffled around the stage when Clinton was talking, often grimacing or frowning, and generally looking away.  At times it looked almost like he was stalking her.  By contrast, she was attentive when he was speaking, often non-committal but sometimes smiling or shaking her head.

At last we got a debate with tough and capable moderators, Anderson Cooper and Martha Raddatz.  They were far better than their debate predecessors in forcing the combatants to directly answer questions and just generally policing the event.

Trump’s challenge Sunday night was to show that he had the demeanor and temperament to be president.  Only his most ardent supporters could believe that he succeeded.  He may have stayed alive, quieting some calls for him to resign from the ticket, but it’s hard to believe either Trump or Clinton swayed many undecided voters.

About the Author: Often referred to as “The Dean of Media Trainers,” Virgil is considered one of the world’s foremost communication experts.  In a 30-year career that has covered 26 countries on five continents, he has provided coaching and counsel to heads of some of the world’s largest corporations and government leaders. Virgil is a prolific writer and speaker.  His book, World Class Communication: how great CEOs win with the public, shareholders, employees, and the media, written with his son Ken, was named one of the 25 best business books of 2012.  His column, In the C-Suite, appears in every quarterly issue of the Public Relations Strategist and is read by leaders of major public relations agencies and global heads of public relations of large companies. He has written or been featured in articles that have appeared in The New York Times, The International Herald Tribune, Reuters, Investors Business Daily, and numerous professional publications.  Two of his speeches have been reprinted in the prestigious Vital Speeches of the Day. Prior to founding Virgil Scudder & Associates in 1990, Virgil headed the media training units of two of the world’s largest public relations firms, Hill & Knowlton and Carl Byoir & Associates.  Earlier, he was an award-winning news broadcaster at major radio and television networks and stations in New York City.  He was a first-night Broadway drama critic for six years during that period, broadcasting reviews on NBC’s all-news radio network and all-news WINS radio.  




The #VPDebate Faceoff (Op-Ed)

Pence was cool but the victory went to Kaine

virgil.featuredBy Virgil Scudder, President, Virgil Scudder & Associates

This was perhaps a more important encounter than many vice-presidential debates in the past.  Given Donald Trump’s poor showing in the presidential debate and the many damaging stories about him that appeared in the last week, the pressure was all on Mike Pence.

The Indiana governor had to somehow convince the country that Trump was stable, had some serious programs and policies, and was qualified to lead the nation.  Tim Kaine only had to hold serve, calling attention to Trump’s reckless statements and inconsistencies while touting Hillary Clinton’s experience and her agenda for the nation.

Senator Kaine won, but not by a huge margin.   This contest was much closer than the presidential debate on September 26 when Trump was blown away by Clinton.  Pence performed so much better than Trump had that you can expect some whispers from Republicans that the ticket should be reversed.

Pence was working under a perhaps insurmountable handicap: the challenge of defending Trump’s inflammatory attacks on women, Muslims, Mexicans, Gold Star parents, and an Indiana-born judge of Mexican heritage.  He was playing defense all night.  The senator kept demanding that Pence justify some of Trump’s more outrageous comments, many of which are simply indefensible.  Pence’s response was to dispute that Trump had made some of those well-documented statements or to ignore the challenge and immediately attack the record and character of Secretary Clinton on another topic.

Kaine kept coming back to Trump’s refusal to release his tax records, a topic for which Pence had no good response.  Neither he nor the Trump campaign has disputed the speculation that the real estate developer has paid no federal taxes for 18 years.

(Photo Source: Twitter)

(Photo Source: Twitter)

But, to his credit, the GOP candidate never lost his cool during the #vpdebate, even when he was clearly annoyed at his opponent’s line of attack.  Like Kaine and unlike Trump, he came into the debate arena well prepared.  He projected a serious image even though it veered into sanctimonious territory at times.

The Democratic candidate was the more aggressive, frequently and annoyingly interrupting Pence when the Indiana governor strayed from the issue or dodged a question, especially in the early going.  But, he dialed back the interruptions a bit in the last hour and was more effective as a result.

Kaine won the battle of body language, making good use of his winning smile.  Pence was fine when he was speaking but sometimes seemed in pain when his opponent was talking. The split screen showed Pence mugging for the camera, grimacing and frowning, as Kaine laid out some of the more damaging charges against Trump.

Once again we had a moderator who was not up to the job.  There was far more interrupting and talking over each other than a strong moderator would have tolerated and far too little follow-up to insist that the candidates answer the question before heading off to non-related matters.  The public is ill-served by a long-winded, free for all environment.

Pence probably helped his ticket by laying out some specific policy proposals, something Trump has notoriously failed to do.  It was a big improvement over Trump’s “Trust me” approach.  He also projected seriousness and conviction in his positions.  Kaine, too, served his party and his ticket partner well with his performance.

But Pence was not destined to win. Though well prepared, knowledgeable, calm, and articulate, he simply faced too big a hurdle when called upon to defend Trump’s rude and offensive statements or his refusal to release his tax returns.  Pence gets an “A” for effort but the night belonged to the senator from Virginia.

About the Author: Often referred to as “The Dean of Media Trainers,” Virgil is considered one of the world’s foremost communication experts.  In a 30-year career that has covered 26 countries on five continents, he has provided coaching and counsel to heads of some of the world’s largest corporations and government leaders. Virgil is a prolific writer and speaker.  His book, World Class Communication: how great CEOs win with the public, shareholders, employees, and the media, written with his son Ken, was named one of the 25 best business books of 2012.  His column, In the C-Suite, appears in every quarterly issue of the Public Relations Strategist and is read by leaders of major public relations agencies and global heads of public relations of large companies. He has written or been featured in articles that have appeared in The New York Times, The International Herald Tribune, Reuters, Investors Business Daily, and numerous professional publications.  Two of his speeches have been reprinted in the prestigious Vital Speeches of the Day. Prior to founding Virgil Scudder & Associates in 1990, Virgil headed the media training units of two of the world’s largest public relations firms, Hill & Knowlton and Carl Byoir & Associates.  Earlier, he was an award-winning news broadcaster at major radio and television networks and stations in New York City.  He was a first-night Broadway drama critic for six years during that period, broadcasting reviews on NBC’s all-news radio network and all-news WINS radio.  

 




The Power of Preparation: Clinton 1, Trump 0 (Op-Ed)

virgil.featuredBy Virgil Scudder, President, Virgil Scudder & Associates

It’s a fact: The best prepared person has a winning edge: in sports, in business, or in an adversarial encounter on television such as Monday night’s Clinton-Trump presidential debate.  It was clear that Hillary Clinton prepared thoroughly for Monday night’s presidential debate and Donald Trump did not.  She clobbered him.  The result had to be very painful to Trump supporters as they watched their man blow the big game.  Shades of Sarah Palin!

Both sides needed to win this one: Trump by appearing calm and presidential and Clinton by showing her competence and giving the kind of straight, direct answers to tough questions that would give her many doubters a reason to trust her.

She won hands down, putting pressure on Trump to win big in the next two.  Las Vegas would probably give you 75-to-1 one or better odds against his doing that.

This was an uneven contest because Clinton could cite chapter and verse and Trump was reduced to sneers, insults, interruptions, and the same old tired, unsubstantiated, and often false claims.  A boxing referee would have stopped it after six rounds.

It is very frustrating to me, and I suspect to many others, to watch a spectacle in which one contestant (Trump) childishly interrupts while the other is trying to make a point.  It’s also frustrating when one candidate (Hillary) takes an encyclopedic approach to answering almost every question.  All questions are not created equal, and the length and detail of the response should be appropriate to the particular question.  She needs to master the art of the bullet point list and the technique of starting her responses bottom-line-first.

(Photo Source: Twitter)

(Photo Source: Twitter)

To her credit, she came up with some good sound bites, such as the one about Trump living in his own universe, that are likely to stick.  She needs to do more of this.

Why is a candidate permitted to interrupt and talk over the opponent, as Trump loves to do?  A friend of mine suggested cutting off the microphone of the person not speaking.  I like it.

I’d also like to see the mic cut when a responder goes more than 10 seconds over the allotted response time.  You wouldn’t have to do that very often before they got the message.  Clinton is a worse offender than Trump in this regard.

Lester Holt did not have a triumphant night as a moderator even though he did challenge Trump on a couple of lies.  He should have challenged a lot more often, insisting that the candidates directly answer his questions.  And, when he said they had 10 or 30 seconds to respond, he should have held them to it.  He is a capable news anchor but not a good choice to moderate a contentious debate.

ABC’s Martha Raddatz will moderate the next discussion and that promises to be good news for those of us frustrated with what we’ve seen in this debate and the ones in primary season.   She’s tougher, and she’s more experienced in interviewing.  She is less likely to let a non-responsive answer to a question slide by without challenge.

Here’s what the candidates should do in preparation for the next debate.

Clinton: Practice on condensing and bottom-lining responses, select and rehearse bullet-point lists such as the ones used in questioning whether Trump pays any taxes or contributes to charities, and work on showing more warmth and your private side.  Make us like you. Tell some personal stories that make points and emphasize your experience and give examples of sound judgment.

Trump: Do your homework.  Study, study, and then study some more.  Create and deliver specific proposals for dealing with the challenges of the day.  Stop whining about unfair treatment and faulty microphones (we heard him fine.)  Donald, you’re good at diagnosing people’s pain, but your prescriptions for relief amount to hyperbole.  Get real; show that you have substance.  And, for pity’s sake, stop lying and winging it as you go.

I look forward to the next two debates.  I hope they offer us more substance, more civility, and stronger moderating.

 

 

About the Author: Often referred to as “The Dean of Media Trainers,” Virgil is considered one of the world’s foremost communication experts.  In a 30-year career that has covered 26 countries on five continents, he has provided coaching and counsel to heads of some of the world’s largest corporations and government leaders. Virgil is a prolific writer and speaker.  His book, World Class Communication: how great CEOs win with the public, shareholders, employees, and the media, written with his son Ken, was named one of the 25 best business books of 2012.  His column, In the C-Suite, appears in every quarterly issue of the Public Relations Strategist and is read by leaders of major public relations agencies and global heads of public relations of large companies. He has written or been featured in articles that have appeared in The New York Times, The International Herald Tribune, Reuters, Investors Business Daily, and numerous professional publications.  Two of his speeches have been reprinted in the prestigious Vital Speeches of the Day. Prior to founding Virgil Scudder & Associates in 1990, Virgil headed the media training units of two of the world’s largest public relations firms, Hill & Knowlton and Carl Byoir & Associates.  Earlier, he was an award-winning news broadcaster at major radio and television networks and stations in New York City.  He was a first-night Broadway drama critic for six years during that period, broadcasting reviews on NBC’s all-news radio network and all-news WINS radio.  




Matt Lauer Under Fire

virgil.featuredBy Virgil Scudder, President, Virgil Scudder & Associates

What happened?  Here you have Today Show host Matt Lauer, an experienced, respected, and skilled interviewer and moderator, being blasted by fellow journalists and others for his handling of NBC’s Commander-In-Chief Forum on Wednesday night.

The criticisms from some fellow journalists are withering.  One unidentified NBC executive called Lauer’s performance “a disaster.”   Others said he was unfair, being a lot tougher on Democratic nominee Hillary Clinton than on Republican nominee Donald Trump.  It’s true that Trump often seemed to get a free pass on evasive or non-responsive answers where Clinton did not.  Some critics cited an unfair, sexist approach to moderating.

Author and Cornell University Professor Peggy Drexler commented to CNN: “(Lauer) devoted about a third of his time with Clinton to questions about her emails while rushing her through other weightier topics.  He interrupted her, while allowing Trump to talk over him in his usual way and he left unchallenged Trump’s contradictory statement about not supporting the war in Iraq (he did) among other things.”

NBC correspondent Peter Alexander said on the Today Show Thursday that Trump spoke “almost completely in generalities.”  It’s true and wrong.  It’s an interviewer’s job to insist that speakers back up their points.  Lauer fell far short in this regard.  On another program, Council on Foreign Relations President Richard Haass repeatedly said the event was “frustrating.”

(Photo Source: Twitter)

(Photo Source: Twitter)

To me, the problem is clear: Lauer was in over his head.  He was the wrong person for the job.  He was like a 20-game winning pitcher sent up to bat with the bases loaded in the ninth inning.   Political reporters spend hours over many months researching every aspect of key issues and the candidates’ positions on them, something a general reporter like Lauer does not have time to do.  Therefore, he is unqualified to challenge mis-statements and force answers to the really tough questions.

New York Times TV critic James Poniewozik wrote that Lauer seemed “unprepared on specifics of military and foreign policy: He performed like a soldier sent on a mission without ammunition, beginning with a disorganized offensive, ending in a humiliating retreat.”

As Poniewozik wrote, “Lauer’s interviewing skills are second to none.”  I agree.  But, such skill is inadequate when one is not thoroughly grounded in the subject and the issues.

As a former journalist myself (NBC News, ABC News, WINS all-news radio) and regular columnist, I have been very dissatisfied with news media performance in this election year.  In the debates, the “reporters” chosen to fire the questions were too often partisans, not objective journalists.  And, they were too soft or compliant.  There was far too little follow-up on mis-statements or controversial statements, and some speakers, especially Trump, were disgracefully allowed to interrupt and talk over others.  Journalism, and the public, were ill-served by this dereliction of duty.

Another media problem today is the issue of false equivalency.  If someone baselessly says you are a thief, it is not balanced coverage to simply carry your statement that you are not.  But, too often journalists will call that fair and equal coverage.  Responsible journalism requires digging for the facts and making the accuser back up the accusation.  Unfortunately, much of journalism today, especially in this election campaign, is just “he said, she said.”  That’s lazy and unprofessional journalism.

Why aren’t TV interviewers tougher?  When asked this question, the host of one of the Sunday morning talk shows was quoted as saying if he got really tough, the show wouldn’t be able to get any guests.  For truth-seekers, that’s a disturbing statement.  So much for hard-hitting, unintimidated journalism.

Let’s hope the upcoming presidential debates set a new standard.  The American public needs and deserves it.  To NBC’s Lester Holt and the debate moderators who follow, I say “do your job.  Be fair, unbiased, but tough and probing.  And don’t let Trump and Clinton evade and dodge important questions.”

We should expect no less.

About the Author: Often referred to as “The Dean of Media Trainers,” Virgil is considered one of the world’s foremost communication experts.  In a 30-year career that has covered 26 countries on five continents, he has provided coaching and counsel to heads of some of the world’s largest corporations and government leaders. Virgil is a prolific writer and speaker.  His book, World Class Communication: how great CEOs win with the public, shareholders, employees, and the media, written with his son Ken, was named one of the 25 best business books of 2012.  His column, In the C-Suite, appears in every quarterly issue of the Public Relations Strategist and is read by leaders of major public relations agencies and global heads of public relations of large companies. He has written or been featured in articles that have appeared in The New York Times, The International Herald Tribune, Reuters, Investors Business Daily, and numerous professional publications.  Two of his speeches have been reprinted in the prestigious Vital Speeches of the Day. Prior to founding Virgil Scudder & Associates in 1990, Virgil headed the media training units of two of the world’s largest public relations firms, Hill & Knowlton and Carl Byoir & Associates.  Earlier, he was an award-winning news broadcaster at major radio and television networks and stations in New York City.  He was a first-night Broadway drama critic for six years during that period, broadcasting reviews on NBC’s all-news radio network and all-news WINS radio.  

 




Fess Up and Move On

virgil.featuredBy Virgil Scudder, President, Virgil Scudder & Associates

Here’s a basic rule of public relations: when you mess up, fess up.  Then move on.  Get out in front of the story even if you’re a day late and a dollar short.

Politicians, who far too seldom have solid public relations professionals on their teams, often apply this approach: dodge, feint, deny.  The result is frequently to take a story that should have died in a day or so and keep it in the news for days or even weeks.  Worse, it can crowd out your organization’s positive news.

That’s what happened to the Trump campaign this week.  Tuesday, which should have been a good news day for them, became a disaster.

On the opening night of the Republican National Convention on Monday, Donald Trump’s wife, Melania, made a speech on family and values that apparently plagiarized one that Michelle Obama made eight years ago at the Democratic National Convention.  A journalist noted the similarities and tweeted about them.  Soon, side by side comparisons of key sections of the talk had gone viral.  The plagiarism accusation became extremely hard to deny, especially in light of verbatim lines like “…values that you work hard for what you want in life, that your word is your bond and you do what you say.”

Melania Trump - Fess Up and Move On

(Photo Source: Twitter)

It gets worse.  Melania had earlier told NBC’s Matt Lauer that she herself wrote the speech “with as little help as possible.”  That put the onus on her and made crucifying some ethics-challenged writer even harder.

The Trump camp promptly blamed the controversy on media bias and the Hillary Clinton campaign even though the story had gone viral before the Clinton team made any comment.

So, Mr. or Ms. PR pro, what would you do now?  My advice would be this: fess up, apologize, give a reason (“in his haste to finish the speech the writer took an unacceptable shortcut,”) and then fire or discipline the writer.  That would have shortened the shelf life of the story.

Instead, the Trump camp implausibly denied there was any plagiarism.  Campaign chairman Paul Manafort feebly declared, “There wasn’t any cribbing…these are common words and values.”  Maybe so, Paul, but so many of the same words and points in the same order?

Sean Spicer, the Republican National Committee’s chief strategist, added insult (and a touch of  humor) to injury by saying that lines similar to “the strength of your dreams and your willingness to work for them” can in fact be found in the television program My Little Pony.  Is he saying she stole from a kiddie TV program?  Is this an example for children, hers or ours?

Here’s a bit of advice I’ve given my clients for over 30 years: never lie, deceive, or mislead.  And, if someone on your team does, admit it, apologize, explain what happened, take disciplinary action, and move on.

“Fessin’ up” is good for the soul.  And, for the image of someone who seeks to be trusted.  It also gets you off the front page faster.

About the Author: Often referred to as “The Dean of Media Trainers,” Virgil is considered one of the world’s foremost communication experts.  In a 30-year career that has covered 26 countries on five continents, he has provided coaching and counsel to heads of some of the world’s largest corporations and government leaders. Virgil is a prolific writer and speaker.  His book, World Class Communication: how great CEOs win with the public, shareholders, employees, and the media, written with his son Ken, was named one of the 25 best business books of 2012.  His column, In the C-Suite, appears in every quarterly issue of the Public Relations Strategist and is read by leaders of major public relations agencies and global heads of public relations of large companies. He has written or been featured in articles that have appeared in The New York Times, The International Herald Tribune, Reuters, Investors Business Daily, and numerous professional publications.  Two of his speeches have been reprinted in the prestigious Vital Speeches of the Day. Prior to founding Virgil Scudder & Associates in 1990, Virgil headed the media training units of two of the world’s largest public relations firms, Hill & Knowlton and Carl Byoir & Associates.  Earlier, he was an award-winning news broadcaster at major radio and television networks and stations in New York City.  He was a first-night Broadway drama critic for six years during that period, broadcasting reviews on NBC’s all-news radio network and all-news WINS radio.  




Obama Scores in State of the Union Finale: Analysis of His Communications Style

virgil.featuredBy Virgil Scudder, President, Virgil Scudder & Associates

President Obama’s final State of the Union message was arguably his finest.  It should go into history as one of the best written and best delivered.

Obama on the SOTU

(Source: Twitter)

The president was relaxed, cordial, and persuasive.  He backed up his points with facts and figures, many of them obviously intended to counter claims of leading Republican candidates Donald Trump and Ted Cruz.  An excellent example was his citing 10,000 U. S. air strikes against ISIS, accompanied by a statement that his policy was far better than calls to carpet bomb civilians.  Presidential candidates’ demands for more and indiscriminate bombing might “work as a TV sound bite,” he said, “but doesn’t pass muster on the world stage.”  “A smarter approach,” he declared, “is a patient and disciplined strategy.”

He also discretely did some score settling.  With a stone-faced Senate Majority Leader Mitch McConnell looking on, Obama declared that solar energy employs more people at better average wages than coal.  McConnell, from the coal-heavy state of Kentucky, has been instrumental in thwarting many of the president’s environmental initiatives, especially those impacting the coal industry.

The president threw in a catchy sound bite or two, referring to “political hot air” and “peddling fiction,” an obvious reference to statements by Trump, Cruz, and other GOP presidential candidates on issues such as the economy and Obamacare.  Then he backed up his characterization with some solid and impressive statistics.

One thing he didn’t mention was the ten U.S. sailors being held by Iran.  He was criticized by some, fairly in my view, for that omission.

Looking at delivery techniques, Obama has never been better.  His gestures, timing, pauses, eye contact, and vocal variety were superb, giving the presentation a feeling of spontaneity.  This speech was a model for students of the oratorical art.

Unlike last year, the Republicans provided an effective response to the president’s talk.  The 2015 performance by freshman Senator Jodi Ernst of Iowa was awful; she was clearly in over her head.  This time, the GOP selected South Carolina Governor Nikki Haley, and the result was an intelligent, articulate presentation of the party’s views.

Haley was warm, gracious, and thoughtful.  She drew on her background as a minority growing   in her state (her parents both emigrated here from India) in calling for tolerance of people who are different.  She struck a blow for compassion, citing the response of South Carolinians to the Charleston church murders.  And she gained credibility by humbly saying that Republicans share some responsibility with Democrats for the state of the country today.

If the GOP feels it needs it needs a woman on its ticket as vice president, they should forget about the divisive and fact-challenged Carly Fiorina.  Haley is a far better choice and, I believe, someone who would greatly strengthen the ticket no matter who gets the nomination.  She’s quite a performer.

About the Author: Veteran media trainer and author of World Class Communication: How great CEOs win with the public, shareholders, employees, and the media. President of Virgil Scudder & Associates since 1990 after heading media training units at Hill & Knowlton and Carl Byoir & Associates following a career in New York and network broadcasting.




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| Image & InnovationIndustry News



Communication Strategies for Changes to Obamacare

January 17, 2017
| Industry NewsInfluencer MarketingPublic RelationsStrategic Video Communications



How Can SMEs Get the Best Results from Affiliate Marketing?

January 17, 2017
| Digital MarketingIntegrated MarketingMarketingToday



Communications Tips to Help Challenge Common Misconceptions

January 17, 2017
| Agile EngagementToday


Gary Vaynerchuk Tells Us The Number One Question to Ask During Periods of Growth

Gary Vaynerchuk’s 2017 Key to Small Business Social Media Marketing

January 17, 2017
| Industry NewsThe #AskGaryVee Show



A Lesson in Entrepreneurship from My Mom

January 17, 2017
| Investor RelationsToday



Mary’s Center Named Most Innovative PR & Marketing Team 2016

January 17, 2017
| Industry NewsPublic Relations



Trump Inauguration Doesn’t Need Artists (Op-Ed)

January 16, 2017
| Industry NewsPublic Relations


Shonali Burke

3 Areas of Focus for Social PR Superheros in 2017 

January 16, 2017
| Industry NewsPublic Relations



From Big Banks to the Underbanked: FinTech’s Customer-Centric Model (Free Webinar On-Demand)

January 16, 2017
| EventsIndustry NewsInvestor Relations



The 10,000 Hour Rule: What It Takes To Be A Communications Expert

January 16, 2017
| Communications MatchMarketingPublic RelationsSocial MediaToday


Neil Foote on #Brexit

A Time to Listen, A Time to Embrace

January 16, 2017
| Industry NewsPublic Relations


Chuck-Hester-headshot

In Celebration of Dr. Martin Luther King, Jr. – Dreams Without Actions Stay Dreams

January 16, 2017
| Industry NewsPublic Relations


Frank Walton Discusses Dr. Martin Luther King, Jr.

Communications Lessons from Dr. Martin Luther King, Jr.

January 15, 2017
| Corporate InsightsIndustry News



Consumer Reports Reverses Its Decision on MacBook Pro

January 15, 2017
| Industry NewsInvestor Relations



References: 5 Tips For Maximizing Them

January 12, 2017
| Hiring HubToday



Engaging Employees – One Size Does Not Fit All

January 12, 2017
| Corporate InsightsToday



Countdown to Cannes: Submit Your Campaign

January 11, 2017
| Industry NewsPR Council



Make it Happen in 2017 with These Instagram Tools

January 11, 2017
| Social MediaSocial Media Tools & Trends



Who Can Get the Upper Hand in the PR Fight over the Obamacare Repeal and How?

January 10, 2017
| Industry NewsPublic Relations



How to Navigate a Career Change

January 10, 2017
| MarketingToday



#PRGENOME Project: Key Digital Trends for 2017

January 10, 2017
| EventsIndustry NewsPR CouncilPublic Relations



PR Council Learning & Development: Becoming a People Manager (Workshop)

January 10, 2017
| EventsIndustry NewsPR Council



Diversity Talks: Diversity & Inclusion Resource Guide

January 10, 2017
| Industry NewsPR CouncilReports



Cover Letters: 5 Tips For Writing A Terrific One

January 10, 2017
| Hiring Hub



PR Council’s 2016 End of Year Infographic

January 10, 2017
| Industry NewsPR Council


carol.gorman

New Year’s Resolution: Sharpen Your Lie-Detection

January 9, 2017
| Corporate InsightsToday



Countdown to Cannes: Learn How to WIN at Cannes

January 9, 2017
| EventsIndustry NewsPR Council



Add Video to Your Mix

January 9, 2017
| Social MediaSocial Media Tools & TrendsToday



Ford Makes a U-turn on Mexico Plans

January 8, 2017
| Corporate InsightsIndustry News



2017 Strategic Trends: AI, Machine Learning and Customer Service

January 8, 2017
| Corporate InsightsIndustry News



Examining the Power of a Good Story: What’s Your Company Narrative?

January 7, 2017
| Agile EngagementToday



Integrated Marketing Communication and its Impact on Business Results

January 6, 2017
| EventsIndustry NewsMarketingPR ROIPublic Relations



New Year, New Metrics: How New Technology is Shaping Audience Intelligence in 2017

January 5, 2017
| Corporate InsightsIndustry NewsMarketing


Marian Salzman

Tech Treasures and Trends Found at CES 2017

January 5, 2017
| Corporate InsightsIndustry News



Take Charge: 5 Ways To Move Your Career

January 5, 2017
| Hiring HubToday



Mr. Magazine™ Releases December Magazine Launches – 66 New Titles

January 4, 2017
| Industry NewsMr. Magazine™



The Mr. Magazine™ 2017 Manifesto: Make Magazines Great Again…

January 4, 2017
| Industry NewsMr. Magazine™



Mr. Magazine™ Counts At Least 845 New Magazines Appearing In 2016

January 4, 2017
| Industry NewsMr. Magazine™



Software Company Augments Consumer Marketing Capabilities for Retailers

January 4, 2017
| Industry NewsIntegrated MarketingMarketing



The Biggest News Story Of 2016: The Twin Phenomena of Donald Trump and Bernie Sanders

January 4, 2017
| Industry NewsPublic Relations



PR Blunders of 2016: #1 Goes to Mylan (Op-Ed)

January 4, 2017
| Public RelationsToday



Guidelines for Planning Your 2017 Content

January 3, 2017
| Agile EngagementMarketingToday



Greatest Public Relations Hits and Misses of 2016

January 2, 2017
| Industry NewsPublic Relations



Benefits of Outsourcing (Infographic)

January 2, 2017
| MarketingToday


LeslieGrossmanLeadership2

Forget New Year’s Resolutions! Set Goals Instead

January 1, 2017
| Corporate CommunicationsIndustry News



Hearst’s David Carey & Michael Clinton: 2016’s Magazine Executive Team Of The Year

December 28, 2016
| Industry NewsMr. Magazine™


Resume-featured

Resume Rules: 2017

December 28, 2016
| Career AdviceHiring HubIndustry NewsJob SearchResume Writing



Gary Vaynerchuk: Two Secrets to Staying Motivated & Hungry

December 28, 2016
| The #AskGaryVee ShowToday



Wall Street’s Reputation Redemption Strategists: Fink and Dimon

December 27, 2016
| Industry NewsInvestor RelationsPublic Relations



Making Twitter Great Again

December 27, 2016
| Social MediaSocial Media Insights



New Year’s Resolution—Become A Revolutionist

December 27, 2016
| Industry NewsMarketing



5 Reasons Your Business Needs a Blog

December 27, 2016
| Industry NewsSocial MediaSocial Media InsightsSocial Media Tools & Trends



2017 Marketing Predictions—Marketo

December 26, 2016
| Industry NewsMarketing



Social Media & The CEO

December 26, 2016
| Communications MatchSocial MediaToday



How Santa Claus Knows If You’ve Been Naughty Or Nice

December 22, 2016
| MarketingToday



Power of Celebrity Endorsement: Biggies Crack Toffee Named to Oprah’s Favorite Things 2016 List

December 22, 2016
| Industry NewsMarketing



FINRA’s Deep Dive into Fintech: Discussing How Wall Street’s Regulator is Staying on Top of Industry Innovation

December 22, 2016
| Expert SilviaIndustry NewsInvestor Relations



You Are Not Far Behind With Digital Strategy

December 22, 2016
| Digital MarketingMarketingToday



3 Ways for Marketers to Play into Millennial Narcissism

December 21, 2016
| MarketingToday



Top Research Insights from IPR’s Fifth Annual Research Symposium in NYC

December 21, 2016
| Industry NewsPublic Relations



How Do You Feel? Make Your Voice Be Heard

December 21, 2016
| Corporate InsightsIndustry News



2017 Predictions: Media & Marketing Trends

December 21, 2016
| Industry NewsMarketing



Shareholder Activism in the Trump Presidency: A Canary in the Coal Mine Moment for Boards and the C-Suite

December 20, 2016
| Industry NewsInvestor Relations



Digital Notes and The End of The Yellow Sticky Pad

December 20, 2016
| MarketingToday



New Year, New Job: 3 Steps To Move On

December 20, 2016
| Hiring HubToday



A-Z Culture Glossary 2017

December 20, 2016
| culture forecastIndustry NewsMarketing



Measuring Online Public Relations Effectiveness

December 20, 2016
| Agile EngagementPublic RelationsToday



Tips to Have a Strong Finish to the Holiday Shopping Season

December 19, 2016
| MarketingToday



5 Retail Strategies for Providing a Wonderful Shopping Experience

December 18, 2016
| BrandingToday


Office-holiday-party-tips-featured

Balancing Fun and Professionalism At The Holiday Office Party

December 16, 2016
| Corporate InsightsToday



In The Year of the Customer: Check Your Emotional Intelligence

December 15, 2016
| Corporate InsightsToday



X-Marketing: The Next Rules of Marketing

December 15, 2016
| MarketingToday



Leadership and Values : A Lesson for Corporate America (Op-Ed)

December 14, 2016
| Corporate InsightsIndustry News



Even the Pope is Worried About Fake News

December 14, 2016
| Industry NewsPublic Relations



Are You Using the Right Words on Your LinkedIn Profile?

December 14, 2016
| Social MediaSocial Media ManagementSocial Media Tools & TrendsToday


MIchael Levine - For Your Consideration

Michael Levine…..For Consideration

December 13, 2016
| Corporate InsightsToday



Fred Cook on Public Relations: A Deep Dive into the 2016 USC Annenberg Relevance Report

December 13, 2016
| Industry NewsPublic Relations


marie-raperto

Your Online Portfolio: 3 Reasons You Need One

December 13, 2016
| Hiring HubToday



Your End-of-Year Social Media Checklist

December 13, 2016
| Agile EngagementPublic RelationsSocial MediaToday



How to Get Excellent Customer Service this Holiday Shopping Season – Inside Tips from a Call Center Executive

December 13, 2016
| Corporate InsightsToday



Mr. Magazine’s™ 30 Hottest Launches of 2015 – 2016!

December 12, 2016
| Industry NewsMr. Magazine™



Free Webinar: How A Trump Presidency May Impact Shareholder Activism

December 12, 2016
| Industry NewsInvestor Relationsshareholder activism



Calculating Digital Marketing ROI

December 12, 2016
| Industry NewsIntegrated MarketingMarketing



Gary Vaynerchuk on Document, Don’t Create: Creating Content That Builds Your Personal Brand

December 12, 2016
| The #AskGaryVee ShowToday



What Your Audience Wants

December 11, 2016
| Social MediaSocial Media InsightsSocial Media ManagementSocial Media Tools & Trends



Examining the IRO as CCIO (Chief Competitive Intelligence Officer)

December 11, 2016
| Agile EngagementInvestor RelationsToday



Using Clarity As A Structured Approach To Being More Effective

December 10, 2016
| Corporate InsightsToday



Michael Levine…..For Consideration

December 8, 2016
| Public RelationsToday



Is 2017 the Year for Clean-Slate Public Relations?

December 8, 2016
| Industry NewsPR ROIPublic RelationsToday



Fundamentals of Social Media Management

December 8, 2016
| Social MediaSocial Media ManagementSocial Media Tools & TrendsToday



Top PR Firms:  Finding the Right Agency For Your Company

December 8, 2016
| Communications MatchPublic RelationsToday


Vilan Traub headshot

Don’t Leave Journalists Wondering: “How Do I Pronounce That”

December 8, 2016
| Public RelationsToday



Marketing Strategies to Grow An App User Base – Infographic

December 7, 2016
| Digital MarketingMarketingToday


Jennifer Wilkov

Keys to Making Your Voice Heard in Your Community and Country, Today and For Years to Come

December 7, 2016
| Corporate InsightsToday



Trump’s Victory is Consistent with 84 Years of Personality Matchups

December 6, 2016
| MarketingToday



How to Pump Up Your Social Media Identity

December 6, 2016
| Social MediaSocial Media InsightsSocial Media ManagementToday



Defining Strategic Engagement?

December 6, 2016
| Integrated MarketingMarketingPublic RelationsStrategic CommunicationsToday


marie-raperto

Your Six Seconds: 3 Ways To Get Your Resume Read

December 6, 2016
| Hiring HubToday



Kudos to Campus Journalists! (Op-Ed)

December 3, 2016
| Public RelationsToday



Donald Trump Remains A Master of Public Relations

December 3, 2016
| Industry NewsPublic Relations

How to Create Content that Matters

December 3, 2016
| Content MarketingMarketingToday



IR Study Reveals 1 in 4 of Institutional Investors Use Social Media for Research

December 2, 2016
| Agile EngagementIndustry NewsInvestor RelationsMedia Intelligence



Mr. Magazine™ Releases November Magazine Launches – 75 New Titles

December 2, 2016
| Industry NewsMr. Magazine™



Public Relations Research: Lessons of the Past | Foundation for the Future (Webinar On-Demand)

December 1, 2016
| EventsIndustry NewsPR ROI



The Rise of Organic Search

December 1, 2016
| Industry NewsMarketingPublic RelationsSocial Media



How Influencers and Content Marketing Can Help Build Your Brand

November 30, 2016
| Corporate CommunicationsIndustry NewsPublic RelationsReports



How Brand Communicators Are Using Snapchat

November 30, 2016
| MarketingSocial MediaToday



The Election, La La Land, Pokémon Go, Whisky & Ice-Cream for Breakfast: Why Reading Cultural Shifts Matters For Communicators

November 30, 2016
| Communications MatchToday



Designing An Ecommerce Website That Converts

November 30, 2016
| Integrated MarketingMarketingMobile MarketingToday


Frank Strong

Beyond PR 101: 3 Truly Unique Pitching Tips

November 30, 2016
| Media RelationsPublic RelationsPublicityToday



Empowering PR/PA Writing: The Management Dynamic

November 29, 2016
| Public RelationsToday



Six Public Relations Tips to Tackle Fake News Influence

November 29, 2016
| Public RelationsToday


Frank Strong

If PR is Looking for News, Listen for Frothy Words

November 29, 2016
| Media RelationsPublic Relations



Facebook Company Acquisitions Since 2005 – Infographic

November 29, 2016
| Social MediaSocial Media InsightsToday



What Should You Promote on Instagram or Snapchat?

November 29, 2016
| Social MediaSocial Media InsightsSocial Media ManagementSocial Media PRSocial Media Tools & Trends



The Communications Evolution: Climb Aboard, or Risk Being Left Behind

November 28, 2016
| Agile EngagementCorporate InsightsMedia IntelligencePublic RelationsToday



Top Marketing Companies of 2016 Announced

November 28, 2016
| Industry NewsMarketing



Where Are The Opportunities? LinkedIn Can Help

November 28, 2016
| Hiring HubIndustry News



Key Practices for Gaining the Most Value from Your Data During the Holiday Shopping Season

November 27, 2016
| Digital MarketingDirect MarketingIntegrated MarketingMarketingMobile MarketingToday



Making the Most of Cyber Monday

November 26, 2016
| MarketingToday



How A Trump Presidency May Impact Shareholder Activism (Webinar On-Demand)

November 26, 2016
| EventsIndustry NewsInvestor Relations



Michael Levine…..For Consideration

November 23, 2016
| Corporate Insights


7 Tips to Help You with Effective Big Data Management

Handling Database Downtime the Easier Way

November 23, 2016
| MarketingToday



A Guide to Holiday Social Advertising for Retailers

November 23, 2016
| AdvertisingSocial MediaToday



Markdown Management: In Pursuit of the Optimal Discount

November 23, 2016
| Corporate InsightsToday



How To Find Your Most Loyal Customers This Holiday Season

November 23, 2016
| MarketingToday



Brand Video Communications Report Finds Agency/Brand Disconnect

November 22, 2016
| Industry NewsInfluencer MarketingStrategic Video Communications



New Research: The Customer Journey in a Post-Trump World

November 22, 2016
| Digital MarketingMarketingToday



Snapchat for the Rest of Us

November 22, 2016
| MarketingMobile MarketingSocial MediaSocial Media Tools & TrendsToday



The Public Relations Challenge in a Fake News Era

November 21, 2016
| Public RelationsToday



Facebook, Cable News, and the Post-Truth Era

November 20, 2016
| Corporate InsightsToday



8 Critical Elements for Email Marketing Success

November 20, 2016
| MarketingToday


Send-Resume-featured

The Perfect Resume: 3 Tips For Customizing Yours

November 19, 2016
| Hiring HubToday



Communications Industry Outlook Survey 2017: Give Us 5 minutes And We’ll Donate 5 Meals To Families In Need This Holiday Season

November 19, 2016
| Communications MatchCorporate CommunicationsCorporate InsightsIndustry NewsPublic Relations



Metallica is Back with Strong Thrash and Clever Social Commentary

November 19, 2016
| Industry NewsPublic RelationsSocial Media



Protect Your Brand on Social Media

November 17, 2016
| Social MediaSocial Media ManagementSocial Media Tools & Trends


Maritza Zapata

Love and Branding

November 16, 2016
| MarketingToday



Media Exposure – What Election Polls Missed

November 16, 2016
| Image & InnovationToday



Body Language At The Trump And Obama Meeting

November 15, 2016
| Corporate InsightsToday



Holiday Shopping Trends: Influences on the 2016 Consumer

November 15, 2016
| MarketingToday


david johnson

A Tale of 2 Brands—Trump and Clinton

November 15, 2016
| MarketingToday



3 Simple Ways to Conduct Surveys

November 15, 2016
| Corporate CommunicationsToday



7 Traits Every Great Content Marketer Must Have

November 15, 2016
| Content Marketing CentralMarketingToday



Find the Right Company & People When Hiring A PR Firm

November 15, 2016
| Communications MatchToday



Gary Vaynerchuk Introduces VaynerTalent: The Future of Personal Branding

November 15, 2016
| The #AskGaryVee ShowToday



How to Avoid Miscommunications with the Media

November 13, 2016
| Agile EngagementToday



Trump’s Man Lewandowski out at CNN

November 12, 2016
| Industry NewsPublic Relations



A Deep Dive into Post-Election Financial News Coverage

November 12, 2016
| Industry NewsPR ROI


Marian Salzman

Marketers, Are You Learning the Wrong Lessons from the Election?

November 12, 2016
| Industry NewsMarketing



Donald J. Trump: The Master Salesman, Publicist & Social Media Maven – And President Elect

November 10, 2016
| Media RelationsPublic RelationsSocial MediaSocial Media PRToday



Crowdsource Your Content

November 10, 2016
| Content MarketingMarketingToday


LeslieGrossmanLeadership2

America’s Core Values and the 2016 Presidential Election

November 9, 2016
| Corporate InsightsToday



Election Post-Mortem: Where We Got it Wrong and How We Can Move Forward

November 9, 2016
| Industry NewsPublic Relations


david-johnson-featured

5 Communications Lessons from Trump’s Victory

November 9, 2016
| Public RelationsToday



Election Season Special Webinar: Shareholder Activism Viewed As A Political Campaign (On-Demand Recording)

November 9, 2016
| EventsInvestor RelationsToday


Jennifer Wilkov

The Path to Healing A Nation Is Through Speaking Up

November 9, 2016
| Corporate InsightsIndustry News



Getting Started with Your Social Media Marketing Strategy

November 9, 2016
| MarketingSocial MediaSocial Media Insights



Investor Relations Study: More than 60% of Wall Street Investors Use Mobile Devices

November 9, 2016
| Agile EngagementIndustry NewsInvestor Relations



Mr. Magazine™ Releases October Magazine Launches – 123 New Titles

November 8, 2016
| Industry NewsMr. Magazine™



Why Earned Media is Back in the Driver’s Seat

November 8, 2016
| Agile EngagementEventsToday



The Post-Election Prescription: Double Dosages of Racial Healing Required

November 8, 2016
| Public RelationsToday



There’s No Politics In PR

November 8, 2016
| Media RelationsPublic RelationsReputation Management



5 Easy Ways to Win with Social Media

November 8, 2016
| Social MediaSocial Media ManagementSocial Media PRSocial Media Tools & TrendsToday



Searching for Top PR Firms or Communications-Related Resources?

November 8, 2016
| Communications Match



Public Relations: Controlling the Uncontrollable

November 8, 2016
| PR ROIToday



Standing Behind the Election Process and the Constitution (Video)

November 7, 2016
| Corporate InsightsToday



Too Much of a Good Thing? Content Marketing is at a Tipping Point

November 6, 2016
| Communications MatchToday


Public Relations Agencies - The New Digital Normal

Public Relations Agencies – The New Digital Normal

November 6, 2016
| Communications MatchToday


What's Your Brand Story?

What’s Your Story? – How to Strengthen Your Personal Brand Online

November 5, 2016
| Agile EngagementToday



10 Stats about the Ecommerce Industry That’ll Make You Want to Develop a Product

November 3, 2016
| MarketingToday



How to Use LinkedIn to Develop Your Personal Brand

November 3, 2016
| BrandingMarketingSocial MediaSocial Media ManagementSocial Media Tools & TrendsToday



Adding Wellness in Business – Your Health and the Bottom Line

November 3, 2016
| Corporate InsightsToday



How to Use Clean Communication in a Press Release

November 3, 2016
| Public RelationsToday



How to Score a Social Media Home Run

November 2, 2016
| Agile EngagementToday



The Cliché Commander-in-Chief (Op-Ed)

November 2, 2016
| Public RelationsToday



Video Will Shape Marketing In 2017

November 2, 2016
| Digital MarketingMarketingOnline & Social Media MarketingToday



Weaknesses? 10 Tips for Answering This Interview Question

November 2, 2016
| Hiring HubToday



Build Credibility By Building Links

November 2, 2016
| Content MarketingDigital MarketingMarketing



Deal and Deliver: Tools that Take the Uncertainty Out of Deals

November 1, 2016
| Corporate InsightsToday



Do October Surprises Matter When a Strong Ground Game is in Place?

November 1, 2016
| Public RelationsToday


Neil Foote on #Brexit

If Diversity Is Important, Let’s Do This: Let’s Support Each Other

November 1, 2016
| Public RelationsToday



Contextual Campaigns: Content, Context & Consumer Connections in a Post-Screen World

November 1, 2016
| MarketingToday


david-johnson-featured

Hillary’s Communication Strategy for the ‘October Surprise’

October 31, 2016
| Public RelationsToday



Facebook Added to Marketing Tool for Growing Social Media Following

October 31, 2016
| Industry NewsMarketingOnline & Social Media MarketingSocial MediaSocial Media Tools & Trends



C-suite Lessons from #Election2016: To Win It, Sometimes You Have To Lose It (Op-Ed)

October 31, 2016
| Corporate InsightsToday



Court is in Session: The Law of Marketing Small Brands Cannot Overlook

October 30, 2016
| Corporate CommunicationsToday



Howard Stern Weighs In On Donald Trump

October 29, 2016
| Industry NewsPublic Relations



Halloween By The Numbers: Cashing In On Sales Like a Pirate (Infographic)

October 29, 2016
| Industry NewsMarketing



Halloween Brings Pop Culture Knocking on the Front Door

October 29, 2016
| Industry NewsMarketing



On-site SEO Myths that You Probably Believe

October 27, 2016
| Social MediaToday


Leslie-Grossman-featured-new

Will a Woman President Benefit America?

October 27, 2016
| Corporate InsightsToday



Gary Vaynerchuk – Three Pieces of Advice to Build Confidence for Public Speaking

October 27, 2016
| The #AskGaryVee ShowToday



A Little Last-Minute Online Marketing Advice for Trump and Hillary

October 27, 2016
| MarketingToday



How to Optimize Your Press Release for Google

October 27, 2016
| Public RelationsPublicitySearch Engine Optimization (SEO)Today



Why We Need To Reinvent Communications (and Ourselves)

October 26, 2016
| Communications MatchToday



Strategic Communications Won’t Stop A DDoS Attack, But A Lack Thereof Will Make It Worse

October 26, 2016
| Corporate CommunicationsToday



Important Reasons for Reaching the US Hispanic Market

October 26, 2016
| Public RelationsToday



Election in the Home Stretch: Communications Strategies for Closing

October 26, 2016
| Corporate InsightsPublic RelationsToday



Brexit, Presidential Elections, and Investing to Survive it All

October 25, 2016
| Corporate InsightsIndustry NewsInvestor Relations



How to Maximize a Conference: 3 Lessons from #PRSAICON

October 25, 2016
| Agile EngagementToday



Purpose is Key to Creating Great Workplace Cultures Say Speakers at 2nd Annual Ultimate Culture Conference

October 25, 2016
| Corporate InsightsPatrice TanakaToday


Body Language Secrets For People (Like Me) Who Hate Networking

Body Language Secrets For People (Like Me) Who Hate Networking

October 24, 2016
| Corporate CommunicationsInternal & Employee Communications



Great Content Takes a Stand

October 24, 2016
| Content MarketingMarketingToday



Cision Introduces Unified Platform for Earned Media – Cision Communication Cloud™

October 24, 2016
| Industry NewsMedia Intelligence



U.S. and Global Residency by Investment

October 24, 2016
| Investor RelationsToday



B2B Influencer Marketing Activation (Presentation)

October 24, 2016
| MarketingSocial MediaToday


Career Advancement: 10 Steps To Become A Better Supervisor

Career Self-Assessment: 5 Free Tests

October 23, 2016
| Hiring HubToday



Election Content to Earn Audiences’ Votes

October 23, 2016
| Agile EngagementToday



NFL Fans Fuming About Abuse Investigation

October 22, 2016
| Industry NewsPublic Relations



Women in PR USA™ Launches, Expanding Organization Across North America

October 22, 2016
| Industry NewsPublic Relations


Andy-Blum-headshot

Trump and Clinton Doubling Down PR Messages As The 2016 Race Heads Toward the Finish Line

October 20, 2016
| Crisis CommunicationsIndustry NewsIssues ManagementMedia RelationsPublic RelationsReputation Management



Strategic Communications Analysis: The Results Are In…Clinton Sweeps Debates

October 20, 2016
| Public RelationsToday



Examining the Role of Women in Wall Street

October 19, 2016
| Corporate InsightsExpert SilviaToday



Marketing Using the Multi-Channel Approach

October 19, 2016
| MarketingToday



Customer Experience: The Secret Weapon in The B2B Sales Process

October 19, 2016
| Integrated MarketingMarketing


Andrea Gilbert

A Metrics-Driven Marketing Approach Helps Us Win More Customers

October 18, 2016
| MarketingToday



Online Tool Reveals the Cost for a PR Campaign

October 18, 2016
| PR Technology & ToolsPublic Relations


Send-Resume-featured

What’s In A Name? How To Name Your Resume And Cover Letter

October 18, 2016
| Hiring HubToday



How Research Can Help Shape Marketing Strategy [Infographic]

October 18, 2016
| Digital MarketingIntegrated MarketingMarketingMobile Marketing



America’s Unpopularity Contest: How Personality Will Shape the Presidential Election

October 17, 2016
| Corporate InsightsToday



How the Presidential Election Impacts Wall Street

October 17, 2016
| Investor RelationsToday



Winning Ways: Build Links to Your Content

October 16, 2016
| Content MarketingMarketingSearch Engine Marketing (SEM)Search Engine Optimization (SEO)Today


The Who, What, When and How to Communicate in a Crisis

A PR Perspective: Where is Trump’s Crisis Communications Plan?

October 15, 2016
| Industry NewsPublic Relations



Working with Election Media Influencers: Landing Hits and Helping Out

October 15, 2016
| Industry NewsMedia Intelligence


MartyBrochstein

Coloring Outside the Lines: Popular Licenses Help Fuel Adult Coloring Craze

October 15, 2016
| MarketingToday



Why Smart Business Owners Are Now Embracing Artificial Intelligence?

October 13, 2016
| MarketingToday



Define Your Blog’s Purpose

October 13, 2016
| Content MarketingMarketingToday



Winning At Work

October 12, 2016
| Corporate InsightsToday



That Human Capital (Creative) Thing

October 12, 2016
| BrandingIntegrated MarketingMarketingToday



How to Start Telling Stories with GIFs

October 12, 2016
| Agile EngagementToday


Gary Vaynerchuk-The One Thing Gurus Always Get Wrong About Blogging

Gary Vaynerchuk: The One Thing Gurus Always Get Wrong About Blogging

October 12, 2016
| The #AskGaryVee ShowToday



5 Key Public Relations Metrics (Download)

October 12, 2016
| Image & InnovationIndustry NewsReports



The Five Reasons a PR Firm Won’t Scale

October 12, 2016
| PR Agency ManagementPublic RelationsToday



PRIME Research & the Reuters Institute’s Media Analysis of the EU Referendum: Report Launch & Debate

October 11, 2016
| Industry NewsPR ROI


Frank Strong

PR Briefing: Summarizing 3 Recent Public Relations Studies

October 11, 2016
| Measurement & EvaluationMedia RelationsPublic RelationsPublicityToday



Do Your Web Forms Measure Up?

October 11, 2016
| PR Technology & ToolsPublic Relations



Mr. Magazine™ Releases September Magazine Launches – 59 New Titles

October 11, 2016
| Industry NewsMr. Magazine™



Delivered Properly, A Public Apology Has An Uncanny Way of Reminding Us That ‘To Err’ Is Human… (Op-Ed)

October 10, 2016
| Public RelationsToday



The Surprising Truth About What Determines Who Succeeds and Who Doesn’t in Politics and In Life

October 10, 2016
| Corporate InsightsToday



Clinton-Trump Debates, Round 2

October 10, 2016
| Public RelationsToday



Crisis Communications Management – A Trump Apology Recommendation

October 9, 2016
| Public RelationsToday



[EXCLUSIVE WEBINAR] Everything PR Pros Need to Know About Using Reddit

October 9, 2016
| EventsIndustry NewsPublic Relations


david johnson

#TrumpTape – A Crisis Communications Strategy (Op-Ed)

October 8, 2016
| Crisis Communications CentralPublic RelationsToday



Earnings Tips from the Bloomberg Newsroom

October 8, 2016
| Agile EngagementToday



Here’s How the Communications Industry is Reinventing Itself

October 6, 2016
| Corporate CommunicationsEventsToday



5 Steps to Diffusing Difficult People at Work 

October 6, 2016
| Corporate CommunicationsToday



Virtual Interviews: 5 Tips To Acing The Techology

October 6, 2016
| Hiring HubPublic Relations



CASE STUDY: MasterCard – Applying Social Media Research Insights for Better Business Decisions

October 5, 2016
| PR ROIToday



5 Interactive Email Marketing Trends (Infographic)

October 5, 2016
| MarketingToday



The #VPDebate Faceoff (Op-Ed)

October 5, 2016
| Public RelationsToday


Frank Strong

New Lessons on PR Tradition: Audience, Subject Lines & Newsjacking

October 5, 2016
| Media RelationsPublic RelationsStrategic Communications



Tweak Your Tweets

October 5, 2016
| Social MediaSocial Media InsightsSocial Media Tools & TrendsToday



Shareholder Activism as a Political Campaign: Referendums on the Incumbent

October 4, 2016
| Corporate InsightsInvestor RelationsToday



Integrated Marketing is a $%#*Show

October 4, 2016
| MarketingToday


Ann Fishman

Snowflakes: What Happens When the “Can-Do Kids” Meet the “Just-Wanna-Fit-In-Kids”

October 4, 2016
| Corporate InsightsToday



Mom and Me: A Fresh Look at the 2016 Campaign

October 3, 2016
| Public RelationsToday



How Does This Thing Work? Snapchat and the Chaotic World of Branding

October 2, 2016
| Social MediaToday



Gary Vaynerchuk Shares Community Accomplishments – The Best Deal on Snapchat

October 1, 2016
| The #AskGaryVee ShowToday



Body Language in the Presidential Debate – A Leadership Lesson

October 1, 2016
| Corporate InsightsToday



The Art of Naming: What’s Your Emotional Intelligence?

September 29, 2016
| MarketingToday



Facebook: Post on Every Page, Every Day

September 29, 2016
| Content MarketingMarketingSocial Media InsightsToday



Why Wells Fargo Should Keep CEOs Awake at Night

September 28, 2016
| Corporate InsightsToday



Making a Business Case for Snapchat

September 28, 2016
| Social MediaToday



The Power of Preparation: Clinton 1, Trump 0 (Op-Ed)

September 27, 2016
| Corporate InsightsToday



Tesla and Other Driverless Car Leaders Must Slow Down to Rebuild Consumer Confidence After Fatal Accidents

September 27, 2016
| Corporate InsightsPublic RelationsToday



Government Brand Management & PR (Op-Ed)

September 27, 2016
| MarketingPublic RelationsToday



Walter Cronkite Where are You? The Media, the Campaign and the Presidential Debate

September 27, 2016
| Public RelationsToday


Emma Beck -

The Power of Language in the Campaign for Reproductive Choice

September 27, 2016
| Corporate InsightsToday



PRIME Research Promotes Two to Leadership Positions

September 27, 2016
| Industry NewsPR ROI


Doug Simon on the Great Debate

The Great Debate – Flashback to 1980

September 26, 2016
| Influencer MarketingStrategic Video CommunicationsToday



Your Guide to Hosting Brand Podcasts

September 25, 2016
| Agile EngagementToday



What Melania’s Absence Says About Trump’s Campaign (Op-ed)

September 24, 2016
| Public RelationsToday



Two Brands Can Be More Credible Than One

September 24, 2016
| Integrated MarketingMedia RelationsPublic RelationsToday


PR Impact Score Universal Information Services

PR Metrics that Matter-Impact Score

September 23, 2016
| Image & InnovationToday


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Celebrity Divorces – Where’s the PR Strategy?

September 22, 2016
| Public RelationsToday



The Anti-Social Effect of Social Media

September 22, 2016
| Social MediaSocial Media ManagementSocial Media Tools & TrendsToday


Why It’s Good To Put Emotion In Your Marketing Message

Let Your Content Talk

September 22, 2016
| Content MarketingMarketingToday



Want To Fail The Interview? 5 Ways To Accomplish It.

September 22, 2016
| Hiring HubToday



PR Metrics that Matter-Media Exposure

September 22, 2016
| Image & InnovationToday


How and When to Distribute Your News Release - Trending Topics

PR Metrics that Matter-Key Messages

September 21, 2016
| Image & InnovationToday



Get Up And Get Generating That Content

September 21, 2016
| Content MarketingIntegrated MarketingMarketing



How to Empower Your Team Using Employee Communication Tools

September 21, 2016
| Corporate CommunicationsCorporate InsightsInternal & Employee CommunicationsToday


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Crisis Communications and Terror Attacks: It’s a Whole New PR Ballgame

September 20, 2016
| Public RelationsToday


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PR Metrics that Matter-Source Quality

September 20, 2016
| Image & InnovationToday



The Secret Technologies Consultants Can’t Live Without

September 20, 2016
| MarketingToday



Anatomy of a Media Room: What to Include in a Brand Newsroom

September 19, 2016
| Agile EngagementToday



Five Tips for Effective Communications for Healthcare Companies

September 19, 2016
| Influencer MarketingStrategic Video CommunicationsToday



The Mr. Magazine™ Interview With Randall Lane, Editor, Forbes Magazine

September 19, 2016
| Mr. Magazine™Today


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Video Conferencing – How to Keep Your Company Data Safe with These 3 Tips

September 19, 2016
| Corporate CommunicationsToday


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PR Metrics that Matter-Sentiment

September 19, 2016
| Image & InnovationToday



Wells Fargo’s Full-Page “Apology” is Hardly an Apology at All

September 19, 2016
| Business EthicsCorporate CommunicationsCorporate Insightscrisis communicationcrisis communicationCrisis CommunicationsCrisis Communications CentralCustomer Engagement & Relationship Management (CRM)Today


david johnson

Samsung – A Crisis Management Analysis

September 18, 2016
| Public RelationsToday



Kaepernick Protest Gains Steam, Has Fans Steaming

September 18, 2016
| Public RelationsToday



The Buzz and Bane of New Product Releases from the Perspective of the Smartphone Case Industry

September 17, 2016
| Corporate InsightsToday



You’re the Pollster

September 15, 2016
| Corporate InsightsToday



A Look at Women in the Workplace

September 14, 2016
| Corporate InsightsToday


LeslieGrossmanLeadership2

Who Do You Trust?

September 14, 2016
| Corporate InsightsToday


Will Hillary Blow It?

Will Hillary Blow It?

September 14, 2016
| Influencer MarketingStrategic Video CommunicationsToday


You're Ready For Your Video Interview. What Could Possibly Go Wrong?

You’re Ready For Your Video Interview. What Could Possibly Go Wrong?

September 14, 2016
| Corporate InsightsToday


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Pay-For-Performance… Is It for Real Or a Scam?

September 14, 2016
| Measurement & EvaluationPR Agency ManagementPublic Relations



Moving Beyond the #WomanCard

September 14, 2016
| Corporate InsightsToday

Build Your Instagram Following

September 14, 2016
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Switching Your IR Site in 6 Simple Steps

September 14, 2016
| Investor RelationsToday


Why It’s Good To Put Emotion In Your Marketing Message

Why It’s Good To Put Emotion In Your Marketing Message

September 13, 2016
| BrandingDigital MarketingIntegrated MarketingInternational MarketingMarketingMobile MarketingToday



Optimizing Public Relations Fundamentals (Download)

September 12, 2016
| Public RelationsReportsToday



Masterful Marketing: Academy of Art University Helps Students Launch their Careers

September 12, 2016
| MarketingToday



September 11 Made Me Rethink My Purpose in Life

September 12, 2016
| Leadership & CareersPatrice TanakaToday



How to Adjust Your Digital Marketing Strategy on Facebook to be in Tandem with the Latest Algorithm Change

September 11, 2016
| MarketingToday


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3 Ways to Improve Your Media Relationships

September 10, 2016
| Agile EngagementToday


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Gwyneth Paltrow Discusses e-Commerce and the Press

September 10, 2016
| Industry NewsPublic Relations


Ann Fishman

The Generational Trifecta: Yet One More Reason America is in Turmoil! (Op-ed)

September 10, 2016
| MarketingToday



Matt Lauer Catches Flack for His Moderator Performance, as Does Hillary

September 9, 2016
| Industry NewsPublic Relations



Matt Lauer Under Fire

September 8, 2016
| Industry NewsPublic Relations


Getting Honest About Brands-Why Artisanal is the New Black

Getting Honest About Brands: Why Artisanal is the New Black

September 8, 2016
| BrandingGreen & Cause MarketingMarketingToday



5 Ways to Rock Your LinkedIn Company Page

September 8, 2016
| Social MediaSocial Media InsightsSocial Media Management



How To Get Started Blogging: 6 Tips

September 8, 2016
| Corporate CommunicationsCustomer Engagement & Relationship Management (CRM)Integrated CommunicationsInternal & Employee CommunicationsSocial Media StrategySocial Media Tools & Trends



Marketing Expert Rebecca Lieb Releases New Research: Contextual Campaigns

September 7, 2016
| Industry NewsMarketing


8 Things Your Competitors Are Doing Better on Social Media

8 Things Your Competitors Are Doing Better on Social Media

September 7, 2016
| Social MediaSocial Media InsightsSocial Media ManagementSocial Media PRSocial Media Tools & TrendsToday



Influence by the Numbers: The Science Behind Influencer Marketing (Free Webinar On-Demand)

September 7, 2016
| EventsIndustry NewsMarketingMedia Intelligence



Facebook is Working to Eliminate Clickbait…and You Won’t Believe What You Can Learn From This!

September 7, 2016
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Brands Can Generate Social Movement – Turning Charitable Giving Into Marketable Moments

September 7, 2016
| Corporate CommunicationsCorporate Social ReponsibilityMarketingToday


MartyBrochstein

Let the Post Olympics ‘Games’ Begin!

September 7, 2016
| MarketingToday



That Pesky Strategy Thing

September 7, 2016
| BrandingIntegrated MarketingMarketing


Universal Information Services pr measurement media monitoring

Measurement Month: Educating the Next PR Pros

September 6, 2016
| Image & InnovationToday


CoverLetter

Writing the Perfect Cover Letter: 8 Tips to Follow

September 6, 2016
| Hiring HubPublic RelationsToday



Tips for Building Employee Engagement

September 5, 2016
| Corporate InsightsToday



Take a Woman to Work Today: Yourself

September 5, 2016
| Corporate InsightsToday


Presidential Candidate Media Monopoly

News Cycle Monopoly: Clinton vs. Trump

September 2, 2016
| Image & InnovationIndustry News



Mr. Magazine™ Releases August Magazine Launches – 66 New Titles

September 2, 2016
| Industry NewsMr. Magazine™



Your Path to Media Measurement (Free Webinar, On-Demand)

September 2, 2016
| EventsImage & InnovationToday



5 Facebook Fails

September 1, 2016
| Social MediaSocial Media InsightsSocial Media Management


New Job - 5 Things To Start Off Right

New Job: 5 Things To Start Off Right

September 1, 2016
| Hiring HubToday



Why You Made A Lousy Impression — And How To Make Sure It Doesn’t Happen Again

August 31, 2016
| Corporate CommunicationsInternal & Employee CommunicationsLeadership & CareersToday



Imagination… Or The Time When There Were No Google…

August 31, 2016
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Jennifer Wilkov

Why Speaking Up Matters for Women in the Workplace Today

August 31, 2016
| Corporate InsightsToday



How #dataviz Made an Impression at the “Woodstock of Capitalism”

August 31, 2016
| Investor RelationsToday



Ten Tips To Use Social Media For Your Crowdfunding Campaign

August 31, 2016
| Social MediaSocial Media InsightsSocial Media ManagementSocial Media PRSocial Media Tools & TrendsToday



Sitting Down to Take a Stand: Colin Kaepernick and the NFL

August 30, 2016
| Public RelationsToday


steven.fink.featured

Crisis Management – Huma Abedin Sends “Carlos Danger” Packing (Op-Ed)

August 30, 2016
| Public RelationsToday


Frank Strong

Survey Finds Improving Optimism in Content Marketing

August 30, 2016
| Content MarketingMarketing



Defining Your Brand: Throw Creativity Out The Window

August 30, 2016
| BrandingIntegrated MarketingMarketingToday



The NFL’s Latest PR Challenge – #ColinKaepernick

August 29, 2016
| Public RelationsToday


BizWire TV

Kobe Bryant Launches $100M Investment Fund

August 29, 2016
| Industry NewsInvestor Relations



What is Your Core Value?

August 29, 2016
| MarketingToday



7 Customer Retention Strategies with Digital Signage

August 28, 2016
| MarketingToday


Deep Dive into How Amazon Uses Brand Storytelling to Inspire Investment

Deep Dive into How Amazon Uses Brand Storytelling to Inspire Investment

August 27, 2016
| Agile EngagementToday


Linda Popky on Business Success in ’16: Will The Force Be With You?

Sinking Fast: The Ryan Lochte Rio Drama Has Widespread Brand Repercussions

August 27, 2016
| MarketingToday



Using Your Heritage to Differentiate Your Brand

August 27, 2016
| MarketingToday


Communications Experts Take A ‘Deep Dive’ into #RyanLochte & Reputation Management

Communications Experts Take A ‘Deep Dive’ into #RyanLochte & Reputation Management

August 25, 2016
| Public RelationsToday



Thomson Reuters Global Shareholder Activism Scorecard Ranks Morgan Lewis #1 for Shareholder Activism Defense

August 25, 2016
| Industry NewsInvestor Relations



Twitter Fundamentals for Success

August 25, 2016
| Social MediaSocial Media InsightsToday



Public Relations Return on Investment: Fact or Fiction?

August 25, 2016
| PR ROIToday



Cision Releases 2016 Social Journalism Study

August 24, 2016
| Media IntelligenceReportsToday



Ryan Lochte’s Next Stop – A Reputation-Reclamation Tour?

August 24, 2016
| Public RelationsToday


Andy-Blum-headshot

Ryan Lochte: What Was He Thinking?

August 24, 2016
| MarketingToday


twitter logo

Invisible Cowards: How Trolling Became America’s Newest, Ugliest Past Time

August 24, 2016
| Social MediaToday



When Journalists and Investors Get Candid About Your Earnings’ Release

August 23, 2016
| Investor RelationsToday



Ryan Lochte – A Long and Arduous Road to Redemption

August 23, 2016
| Industry NewsMarketing



Repairing the Lochte Brand: Three Things He Has Going for Him

August 23, 2016
| Industry NewsPublic Relations



Not Content with Your Content? PR Can Help

August 23, 2016
| Content MarketingMarketingToday


Wendy Alpine Discusses 5 PR Lessons from the Trump Campaign

What if You Were Hope Hicks?

August 23, 2016
| Public RelationsToday



Politics and the Art of Rebranding

August 23, 2016
| BrandingMarketing



Guilt by Association: Sponsors Are Trying to Cut Losses by Cutting Ryan Lochte

August 22, 2016
| Industry NewsPublic Relations


Super Mario Tokyo Olympics 2020 Universal Information Services

Is Super Mario the 2020 Olympic Hero?

August 22, 2016
| Image & InnovationIndustry News


Visualize the Internet Marketing Ecosystem to Improve Lead Generation

Visualize the Internet Marketing Ecosystem to Improve Lead Generation

August 22, 2016
| Content MarketingDigital MarketingIntegrated MarketingMarketingOnline & Social Media MarketingToday


How to Win Personal Branding Gold with Press Releases

How to Win Personal Branding Gold with Press Releases

August 21, 2016
| Agile EngagementToday


steven.fink.featured

Ryan Lochte: Sink or Swim

August 20, 2016
| Industry NewsPublic Relations



Would Gold Help Lochte Win the PR Game?

August 19, 2016
| Industry NewsReputation Management


New Magazines Are Here To Stay

Mr. Magazine’s™ Study Shows An Increase In Survival Rates Of Magazine Launches 2006 – 2015

August 18, 2016
| Industry NewsMr. Magazine™


Can Great Content Boost Your B2B Revenue-featured

A New Tool For Content Marketing (Download Now)

August 18, 2016
| Content MarketingMarketing



Here is How to Get More Email Subscriptions on Your Website

August 18, 2016
| MarketingSocial MediaToday


Harvey Hudes

PR Reality Check — How Media Worthy Is Your Company?

August 18, 2016
| Public RelationsToday



Place Your Logo in the Upper Left

August 18, 2016
| BrandingMarketingMobile Marketing



If You Build It, They Won’t Just Come…

August 17, 2016
| Public RelationsSearch Engine Marketing (SEM)Search Engine Optimization (SEO)Today


How Pinterest is Influencing Today’s Communication

How Pinterest is Influencing Today’s Communication

August 17, 2016
| Social MediaToday


7 Tips to Help You with Effective Big Data Management

The Art of Creation and Management of the Best Databases for Social Media Sites

August 17, 2016
| MarketingSocial MediaToday


How to be Rescued from the Press Release Abyss

When It Comes to Public Relations, is a Letter Better?

August 16, 2016
| Expert FilomenaPublic RelationsToday


Hillary Clinton Email Controversy - A Lesson in Public Relations

Will Hillary Clinton Always be the Prom Queen? (Op-Ed)

August 16, 2016
| Corporate InsightsIndustry News



Hello: 5 Networking Questions

August 16, 2016
| Hiring HubToday


Three Dos and Don'ts for Social Media

Three Dos and Don’ts for Social Media

August 16, 2016
| Social MediaSocial Media InsightsSocial Media ManagementToday


The PSFK Future of Work Report

The PSFK Future of Work Report

August 16, 2016
| Corporate InsightsToday



How to Align Your Public Relations Campaigns with Company Revenue Goals

August 15, 2016
| Agile EngagementToday


How Earned Media Proves To Be A Power Play During The Olympics

How Earned Media Proves To Be A Power Play During The Olympics

August 15, 2016
| Media RelationsPublic RelationsPublicitySocial Media PRToday


The Daily Beast Under Fire for Outing Gay Olympians

The Daily Beast Under Fire for Outing Gay Olympians

August 13, 2016
| Industry NewsPublic Relations



Public Relations: The Low Cost Boost for Marketing

August 11, 2016
| PR ROIPublic RelationsToday



Pro Tweeting Tips from Twitter

August 11, 2016
| Social MediaSocial Media ManagementSocial Media Tools & Trends



Crisis in Trumpville: Can the GOP Nominee Overcome his Obstacles and Make His Campaign Great? (Op-Ed)

August 10, 2016
| Industry NewsPublic Relations



4 Tips to Master Facebook Live For Your Business

August 10, 2016
| Social MediaToday



With Trust in Editorial Coverage at an All Time High, Why is Your PR Budget So Small?

August 10, 2016
| Industry NewsPublic Relations


Supercharge Your Marketing With PR

Supercharge Your Marketing With PR

August 10, 2016
| Expert FilomenaPublic RelationsStrategic Communications


The Who, What, When and How to Communicate in a Crisis

The Who, What, When and How to Communicate in a Crisis

August 10, 2016
| Public RelationsToday


Gary Vaynerchuk Offers His Two Cents on Instagram Stories and the Evolution of Social Platforms

Gary Vaynerchuk Offers His Two Cents on Instagram Stories and the Evolution of Social Platforms

August 9, 2016
| The #AskGaryVee ShowToday



Global Agencies React to Brexit

August 9, 2016
| MarketingToday


Frank Strong

Influencer Relations: Magic Middle vs. the A-List

August 9, 2016
| Content MarketingDigital MarketingIntegrated MarketingMarketingToday



The Isolationist Impact of Brexit

August 9, 2016
| Corporate InsightsIndustry News



Virtual Summer Vacation Enhances Workplace Productivity

August 9, 2016
| Corporate InsightsToday



Digital PR Opportunities for Brands

August 8, 2016
| Digital PRToday



Rio & Zika: Managing Communication Challenges (Free Webinar On-Demand)

August 8, 2016
| EventsIndustry NewsMedia Intelligence



Event Marketing Key Takeaways from the Republican and Democratic National Conventions

August 8, 2016
| Agile EngagementToday


Simple Strategies that Will Help Improve Customer Retention

Simple Strategies that Will Help Improve Customer Retention

August 7, 2016
| MarketingSocial MediaToday



World Vision in Trouble After Funds Used to Fund Hamas Terrorism (Op-Ed)

August 7, 2016
| Corporate InsightsPublic RelationsToday



Editing Prayers Answered: AP Publishes 2016 Bible of Journalism & PR Style

August 6, 2016
| Industry NewsPublic Relations



Public Relations: Keeping Small Businesses Open

August 6, 2016
| Public RelationsToday



Politics & Personal Branding – Lessons from the Trump Campaign

August 5, 2016
| MarketingToday



Typefaces: 10 Best Resume Fonts

August 4, 2016
| Hiring HubToday



Attracting Eyeballs to Your Great Content

August 4, 2016
| Social MediaSocial Media PRToday



Decisive Decision-Making and the Role of Visionary Leadership

August 4, 2016
| Corporate CommunicationsCorporate InsightsInternal & Employee CommunicationsLeadership & CareersToday



Chris Burch With Tips for Becoming a Successful Entrepreneur

August 3, 2016
| Corporate InsightsToday



Branding 101: Say What You Mean and Mean What You Say

August 3, 2016
| AdvertisingMarketingToday



Understanding PR’s Love/Hate Relationship with Advertising Value Equivalency

August 2, 2016
| PR ROIToday


Learn From the Pros Why Videos and Images Took Over the Internet

Learn From the Pros Why Videos and Images Took Over the Internet

August 2, 2016
| Public RelationsToday


Mr. Magazine™ Releases July Magazine Launches

Mr. Magazine™ Releases July Magazine Launches – 60 New Titles

August 1, 2016
| Industry NewsMr. Magazine™


PR is the SEO solution

Why Digital PR is the Perfect SEO Solution

August 1, 2016
| Content MarketingDigital PRSearch Engine Optimization (SEO)Today


Are You Waiting for The Media to Notice You

Are You Waiting for The Media to Notice You?

August 1, 2016
| Media RelationsPublic RelationsPublicityToday


Gary Vaynerchuk on Why Nintendo's Pokémon Go Wins with Technology and Nostalgia

Gary Vaynerchuk on Why Nintendo’s Pokémon Go Wins with Technology and Nostalgia

July 30, 2016
| Industry NewsThe #AskGaryVee Show


Tips for Managing Media Relations at a High-Profile Event - featured

Tips for Managing Media Relations at a High-Profile Event

July 30, 2016
| Agile EngagementToday



The “YouEconomy” According To Success Magazine: Take Control Of Your Time, Your Happiness & Your Money

July 30, 2016
| Mr. Magazine™Today


Ronda Majure discusses hashtags

Can You Trademark a Hashtag? #ItDepends!

July 30, 2016
| Social MediaSocial Media InsightsSocial Media ManagementSocial Media Tools & TrendsToday



How to Capitalize on the Pokémon Go Craze

July 28, 2016
| MarketingToday



Marketing with Pokémon Go

July 28, 2016
| MarketingToday


How to Make Money With Pokémon GO, Social Wi-Fi, Mobile Wallet Loyalty Cards and Proximity Marketing

How to Make Money With Pokémon GO, Social Wi-Fi, Mobile Wallet Loyalty Cards and Proximity Marketing! (Presentation)

July 27, 2016
| MarketingToday


What CMOs are Thinking About

What CMOs are Thinking About

July 27, 2016
| Influencer MarketingStrategic Video CommunicationsTodayVlogViews


How To Write Press Releases That Drive Demand Gen

How To Write Press Releases That Drive Demand Gen

July 27, 2016
| Agile EngagementToday


Golin Defines New Structure of Leadership within the Agency Inspired by Successful G4 Model

Golin Defines New Structure of Leadership Within the Agency Inspired by Successful G4 Model

July 27, 2016
| Industry NewsPublic Relations



Resumes: 20 Powerful Words To Add

July 27, 2016
| Hiring HubToday



Great Content, Great SEO

July 27, 2016
| Search Engine Optimization (SEO)Social MediaSocial Media Optimization (SMO)Today



Communications, Churchill and Wine Thirty

July 27, 2016
| Corporate CommunicationsToday



Make Culture the Cornerstone of Your Business

July 26, 2016
| Corporate InsightsToday


7 Tips to Help You with Effective Big Data Management

7 Tips to Help You with Effective Big Data Management

July 26, 2016
| MarketingToday



The Time for Public Relations is Now

July 26, 2016
| PR ROIToday


Gary Vaynerchuk on Why Millions of Tweens are Using Musical.ly...And Why it Matters

Gary Vaynerchuk on Why Millions of Tweens are Using Musical.ly…And Why it Matters

July 26, 2016
| The #AskGaryVee ShowToday



CommPro.biz Named Semifinalist in 43North Venture Capital Competition

July 25, 2016
| Corporate CommunicationsIndustry NewsInvestor RelationsMarketingPublic RelationsSocial Media


Why Death in a #Zombie Apocalypse Beats Life on the #Social Networks

Why Death in a #Zombie Apocalypse Beats Life on the #Social Networks

July 24, 2016
| MarketingToday


Media Relations -10 Tips for More Earned Media

Media Relations -10 Tips for More Earned Media

July 24, 2016
| Agile EngagementToday



San Diego Comic-Con: Where the ‘Influencers’ Come to Play – and Purchase

July 23, 2016
| Industry NewsMarketing


How to Avoid Copying When Writing Copy

How to Avoid Copying When Writing Copy

July 22, 2016
| Public RelationsToday



Twitter – Still 140 Characters, But You Can Say More

July 21, 2016
| Social MediaSocial Media ManagementSocial Media Tools & Trends



Master Your Media Interview in Four Easy Steps

July 21, 2016
| Media RelationsPublic RelationsToday



Ten Questions To Power Up Your “Leadership Presence”

July 21, 2016
| Corporate InsightsToday



Ready To Quit? A 10 Step Plan To Help The Process

July 21, 2016
| Hiring HubToday



Fess Up and Move On

July 19, 2016
| Industry NewsPublic Relations


Republican National Convention and the Media

Republican National Convention and the Media

July 19, 2016
| Image & InnovationIndustry News



#MelaniaTrump Speech – A Crisis Communications Lesson

July 19, 2016
| Industry NewsPublic Relations


How To Boost Your Content’s IQ

How To Boost Your Content’s IQ [Infographic]

July 19, 2016
| MarketingToday


Paige Leidig

Managing Risk with Sophisticated Social Listening

July 19, 2016
| Industry NewsSocial Media



#Rio2016 – 5 Tips for Media Relations in Brazil

July 19, 2016
| Agile EngagementToday


Ann Fishman

America The Brave and Confused

July 18, 2016
| Corporate InsightsIndustry News


david johnson

Communications Lessons from the 2016 Political Conventions

July 18, 2016
| Industry NewsPublic Relations


Wendy Alpine Discusses 5 PR Lessons from the Trump Campaign

5 PR Lessons from the Trump Campaign

July 18, 2016
| Public RelationsToday

Stop Targeting Millennials Like Zombies

July 18, 2016
| Integrated MarketingMarketingOnline & Social Media Marketing



Reflections And Random Thoughts Of A Long Hot Magazine Summer

July 18, 2016
| Mr. Magazine™Today


Newsworthy Content Ideas for the 2016 Election Season

Newsworthy Content Ideas for the 2016 Election Season

July 17, 2016
| Agile EngagementToday



Michael Levine…..For Consideration

July 16, 2016
| Corporate Insights


Ann Fishman

Millennials As Protesters: You Have To Be Carefully Taught

July 16, 2016
| MarketingToday



Instagram in 5 Easy Steps

July 14, 2016
| Social MediaSocial Media ManagementSocial Media PRToday


A Common Leadership Dilemma

A Common Leadership Dilemma

July 14, 2016
| Business EthicsBusiness LeadershipInternal & Employee CommunicationsToday



Local Content is the Path to Global Audiences

July 14, 2016
| MarketingToday


You're Ready For Your Video Interview. What Could Possibly Go Wrong?

None of Us are Smarter than All of Us: Collaborative Leadership from A to Z

July 13, 2016
| Corporate InsightsToday



10 Effective Habits of Public Speakers

July 13, 2016
| Corporate CommunicationsPresentationsToday


Venkat Rajaji, Senior Vice President Marketing, Core Security

The Cybersecurity Implications of Brexit for Your Company

July 13, 2016
| Industry NewsInvestor Relations



Three Lessons Marketers can Learn from Amazon Prime Day

July 12, 2016
| MarketingToday



The Calm Before the (Digital) Storm

July 12, 2016
| AdvertisingMarketingToday


Megan Duncan- Golin Untern

Making Connections: How Golin’s Second ‘Untern’ Learned the Power of Communication

July 12, 2016
| Public RelationsToday



Interviews: 4 Steps To Follow Up

July 12, 2016
| Hiring HubToday



Amazon Prime Days Shows Us Why Customer Experience Matters

July 12, 2016
| MarketingToday


BizWire TV

BizWireTV Accelerator Report: Social Video Platform Discovers Social Eating; Live Streaming Goes On-Demand

July 11, 2016
| Industry NewsInvestor Relations



What the U.S. Election Cycle Can Take Away from Brexit’s Missteps

July 11, 2016
| Corporate CommunicationsCritical NowPublic AffairsToday


Discussion of Brexit and the impact on business

Brexit: What Does It Mean For Businesses?

July 11, 2016
| Corporate Insights


4 Tips for Managing Creative Markters

4 Tips for Managing Creative Marketers

July 10, 2016
| Agile EngagementToday


How to be Rescued from the Press Release Abyss

The Right to Remain Silent?

July 10, 2016
| Expert FilomenaPublic RelationsSocial MediaToday



Gary Vaynerchuk on the Nuances of Negotiating

July 9, 2016
| The #AskGaryVee ShowToday



Oh Baby! What Happens When Millennials Become Parents?

July 7, 2016
| BrandingMarketingOnline & Social Media MarketingToday



Digiday Media Acquires Tradestreaming, B2B Fintech Publication

July 7, 2016
| Industry NewsInvestor Relations



How You Can Monitor Press for Free Using Google Tools

July 7, 2016
| Measurement & EvaluationPR Technology & ToolsPublic RelationsSocial Media Monitoring & MeasurementToday


My 3 Best Content Marketing Tips

My 3 Best Content Marketing Tips

July 7, 2016
| Content MarketingMarketingToday



Four Brand Marketing Best Practices to Up Your Game on Social Media

July 7, 2016
| Social MediaToday


You're Ready For Your Video Interview. What Could Possibly Go Wrong?

Why You Don’t Believe Me When I Say “I’m Listening”

July 6, 2016
| Corporate InsightsToday



Private vs. Public: What is Snapchat’s Best Move?

July 6, 2016
| Social MediaSocial Media InsightsSocial Media IRToday


The Art of the Presentation

The Art of the Presentation

July 6, 2016
| MarketingToday



5 Things Brand Advertisers Should Know About Direct Response TV

July 6, 2016
| AdvertisingDirect MarketingMarketing


Hillary Clinton Email Controversy - A Lesson in Public Relations

Hillary Clinton Email Controversy – A Lesson in Public Relations

July 5, 2016
| Public RelationsToday


13 Stats Every Digital Marketer Should Know

13 Stats Every Digital Marketer Should Know

July 4, 2016
| Industry NewsMarketing



Why Earned Media Still Rules

July 4, 2016
| Agile EngagementToday


Gary Vaynerchuk's In-Depth Look at Emotional Intellgience

Gary Vaynerchuk’s In-Depth Look at Emotional Intelligence

July 4, 2016
| The #AskGaryVee ShowToday



Mr. Magazine™ Releases Magazine Launches First Half 2016 Vs. 2015

July 2, 2016
| Industry NewsMr. Magazine™



Mr. Magazine™ Releases June Magazine Launches – 58 New Titles

July 1, 2016
| Industry NewsMr. Magazine™



Summertime Tips to Keep Your Team Engaged

June 30, 2016
| Corporate InsightsToday


social media

Stop Measuring Social Media

June 30, 2016
| Social MediaSocial Media Monitoring & MeasurementToday



Product Content is King: How to Rule the Retail Kingdom

June 30, 2016
| MarketingToday


MIchael Levine - For Your Consideration

Michael Levine…..For Consideration

June 29, 2016
| Corporate InsightsToday


The Mr. Magazine™ In-Depth Interview With Joanne Lipman, Chief Content Officer, Gannett, Editor In Chief, USA Today Network -featured

The Future of Newspapers: From “News Papers” To “News Organization”

June 29, 2016
| Mr. Magazine™Today


LeslieGrossmanLeadership2

What is Your Leadership IQ? Take the Accountability Quiz

June 29, 2016
| Corporate InsightsToday



Build an Audience With a Blog

June 29, 2016
| Social MediaSocial Media InsightsSocial Media Tools & TrendsToday



8 Ways To Overcome “Blog-block”

June 29, 2016
| Public RelationsToday



Research: Outcome-based PR Tactics (Survey)

June 28, 2016
| Image & InnovationIndustry NewsPublic Relations


As Paris Climate Agreement Undergoes Ratification, the Private Sector Considers its Impact on Business

As Paris Climate Agreement Undergoes Ratification, the Private Sector Considers its Impact on Business

June 28, 2016
| Corporate CommunicationsCorporate Social ReponsibilityIndustry News


Ronn Torossian featured

PR Gaffe at Golf’s U.S. Open

June 28, 2016
| Public RelationsToday


Interviewing Tips

Phone Interviews: 8 Steps To Be Prepared

June 28, 2016
| Hiring HubToday


Keeping Teams Engaged During Summertime

Keeping Teams Engaged During Summertime

June 28, 2016
| Corporate InsightsToday


Neil Foote on #Brexit

Britain’s Image: Democracy at its Best or Worst?

June 27, 2016
| Public RelationsToday


Melissa Baratta at Affect

3 Ways to Make Your News Click-Worthy

June 27, 2016
| Public RelationsSocial MediaToday


Deep Dive into How Online Video Stars are Reshaping Multichannel Marketing

Deep Dive into How Online Video Stars are Reshaping Multichannel Marketing

June 26, 2016
| Agile EngagementToday


What are the Most Common Mistakes CEOs Make When it Comes to Communications

What are the Most Common Mistakes CEOs Make When it Comes to Communications?

June 25, 2016
| Industry NewsInfluencer MarketingStrategic Video Communications


Meet the CMOs of Tomorrow - #Cannes Young Lions Marketers Competition

Meet the CMOs of Tomorrow – #Cannes Young Lions Marketers Competition

June 25, 2016
| Industry NewsMarketing


#CannesLions - Fishing For Your Sole

#CannesLions – Fishing For Your Sole

June 24, 2016
| Industry NewsMarketing



Empowering Data-Driven PR Leaders of Tomorrow (Free Webinar On-Demand)

June 23, 2016
| EventsPublic RelationsToday


The Age of Aquarius Meets the Age of Millennials - featured

The Age of Aquarius Meets the Age of Millennials

June 23, 2016
| MarketingToday



How to Use Hashtags in PR and Marketing – #SocialMedia Tips

June 23, 2016
| Agile EngagementSocial MediaToday


Wendy Glavin headshot

Deciphering Baby Boomer Marketing Myths

June 23, 2016
| BrandingToday


Is Your Organization Focused on Diversity Issues & Women’s Leadership

Is Your Organization Focused on Diversity Issues & Women’s Leadership?

June 22, 2016
| Corporate InsightsIndustry NewsInvestor Relations


Dan Slavin Discusses Why Millennials Want More Texts and Why You Should Care

Millennials Want More Texts and Why You Should Care

June 22, 2016
| MarketingToday


MktgContentMktg_224X180

Why Content Marketing’s Really a Question of Marketing Your Content (DOWNLOAD)

June 22, 2016
| Agile EngagementReportsWhite Papers


From An Agency Perspective - Live at Cannes

Live at Cannes!

June 22, 2016
| Industry NewsMarketingPublic Relations


The Importance of “The Perfect Match” for Comm Pros

The Importance of “The Perfect Match” for Comm Pros

June 21, 2016
| Corporate CommunicationsCorporate InsightsIndustry NewsPublic Relations


#Disney - The Invincible Brand

#Disney – The Invincible Brand

June 21, 2016
| MarketingPublic RelationsToday



How a #Rolex Snob Learned to Love the #AppleWatch

June 21, 2016
| MarketingToday


Cannes Kickoff – A Bounty of Creativity

Cannes Lions – A Creative Bounty

June 21, 2016
| MarketingToday


James Orsini-Vaynermedia

From Intern to Boardroom

June 21, 2016
| Corporate InsightsToday

What Is Twitter Now?

June 21, 2016
| Social MediaSocial Media InsightsSocial Media Tools & Trends


MyNewsNow App

MyNewsNow! Mobile App from Universal Information Services

June 20, 2016
| Image & InnovationIndustry NewsMedia RelationsPublic Relations


Liz Bywater, PhD., Leadership Expert

Five Ways to Keep Your Team Humming All Summer Long

June 20, 2016
| Corporate InsightsToday



Summer Office Attire – Bikini Time? 5 Tips On What To Avoid Wearing To The Office This Summer

June 20, 2016
| Career AdviceHiring HubToday


Kristen Zierau

Engaging Employees in the Summer

June 20, 2016
| Corporate InsightsToday


Karen Bouchard

How to Keep Your Team Engaged Now That Summer (Finally) Is Here

June 20, 2016
| Corporate InsightsToday


Yulia Vereshagina

Accelerating B2B Sales During Slow Months

June 20, 2016
| Corporate InsightsToday



Summertime Job Search: 3 Tips To Sizzle In The Job Market

June 20, 2016
| Hiring HubToday



How to Choose a Media Monitoring and Measurement Service

June 17, 2016
| Image & InnovationReportsToday



Succeed on Social Media by Being Human

June 16, 2016
| Social MediaSocial Media InsightsToday



Global Interest In Media Measurement Methods

June 15, 2016
| Image & InnovationIndustry News


What Does Measuring the ROI of a News Release look like in 2016 ?

What Does Measuring the ROI of a News Release Look Like in 2016?

June 15, 2016
| Corporate CommunicationsCorporate InsightsPublic RelationsToday



Sponsors and Mentors Key to Career Advancement, Female Execs Say

June 15, 2016
| Corporate InsightsToday


Write Like Your Career Depends on It

Write Like Your Career Depends on It (It Does)

June 15, 2016
| Expert FilomenaPublic RelationsToday


Ann Fishman

‘Gen Z’ and the Workforce: They Soon Will Be Knocking at Your Door

June 15, 2016
| Corporate InsightsToday



Cover Letters: 5 Tips to Maximize Readership

June 15, 2016
| Hiring HubToday



Video Creation and Strategy for Today’s Modern Content Marketer (Free Webinar)

June 14, 2016
| Agile EngagementEventsIndustry News


Mark Weiner at PRIME Conference

Begin Simply. Simply Begin. Communications Metrics for Actionable Insights

June 14, 2016
| PR ROIToday



6 New Strategies for Engaging Millennial Talent

June 14, 2016
| Corporate InsightsToday



Brazil and the Olympics Games 2016: The Show Must Go On…

June 14, 2016
| Public RelationsToday


What Is LinkedIn Now?

What Is LinkedIn Now?

June 13, 2016
| Corporate InsightsIndustry NewsSocial Media



Are Your Messages Fighting the Laws of Human Behavior?

June 13, 2016
| Corporate InsightsToday


Chuck-Hester-headshot

LinkedIn and Microsoft: A Marriage Made for the Enterprise?

June 13, 2016
| Corporate CommunicationsCorporate InsightsIndustry News



Is Your Message Good Enough to Connect Before Coffee?

June 13, 2016
| Media RelationsPublic Relations


Beyonce Sued Over Lemonade

Beyonce Sued Over Lemonade

June 12, 2016
| Corporate InsightsIndustry News


How to Use Social Media Automation to Improve Your Marketing

How to Use Social Media Automation to Improve Your Marketing

June 11, 2016
| MarketingSocial MediaToday



Media Relations Lessons from The Washington Post and Other DC Newsrooms

June 11, 2016
| Agile EngagementToday



A Presentation is NOT a Series of Slides: Tell a Story, Make a Point

June 11, 2016
| Corporate InsightsToday


Key Stakeholders Debate Investor Relations and Social Media

Key Stakeholders Debate Investor Relations and Social Media

June 10, 2016
| Investor RelationsSocial MediaToday


James Orsini-Vaynermedia

Agency of the Future: The Anti-Agency

June 9, 2016
| MarketingPublic RelationsToday


Emma Beck -

Armed with Data in the War on Terror

June 9, 2016
| Public RelationsToday



Make Your Tweets Part of the Big Event

June 9, 2016
| Social MediaSocial Media PR


Write Like Your Career Depends on It

Just Don’t Call Me a “Mompreneur”

June 8, 2016
| Corporate InsightsExpert FilomenaToday


LeslieGrossmanLeadership2

What Do People Want…at Work?

June 8, 2016
| Corporate InsightsToday


Rutgers IMC - Learn more about the program

#ExecEd – Connecting the Dots for Communications Success

June 8, 2016
| EventsMarketingPublic RelationsToday



What Is Social’s Impact On Your Business?

June 8, 2016
| Media IntelligenceReportsToday



Why Your Communications Team Should Be Leveraging Surveys – Plus 5 Tips for an Optimized Survey

June 8, 2016
| Measurement & EvaluationPublic Relations

Twitter: Content Over Number of Followers

June 8, 2016
| Social MediaSocial Media Management



One Night Stand; Love Affair; Marriage – What is the Relationship Between a Magazine & its Print Audience?

June 7, 2016
| Mr. Magazine™Today


JobsQuestions.featured

Job Seeker: 4 Mistakes You Can’t Make

June 7, 2016
| Hiring HubToday


Marian Briggs

In Investor Relations, the Little Things Matter

June 6, 2016
| Investor RelationsToday



Is Your Resume Ready for the Mobile/Digital World? (Free Webinar On-Demand)

June 6, 2016
| EventsHiring HubToday


Public Relations Tactics That Support Investor Relations in Booms & Busts

Public Relations Tactics That Support Investor Relations in Booms & Busts

June 6, 2016
| Agile EngagementInvestor RelationsToday



The Olympic Games and Zika: Finding the Right Balance Through Communications

June 6, 2016
| Public RelationsToday


Muhammad Ali - RIP

PR Lessons from The Champ

June 4, 2016
| Public RelationsToday



What to Know Before Choosing an ERP Solution

June 3, 2016
| Corporate InsightsToday


Maritza Zapata

Why I Follow Willow Smith on Instagram: A Marketer’s Love of Pop Culture

June 2, 2016
| MarketingToday



5 Ways to Stay on the Creative Edge in Business 

June 2, 2016
| Corporate InsightsToday


Laura Ferry

Increasing Consumer Engagement Through Brand Citizenship

June 2, 2016
| MarketingToday


twitter logo

Twitter Resumes: 4 Examples Showing Why You Should Have One

June 2, 2016
| Hiring HubMarketingPublic Relations


Lunch interview tips

Chopped: How To Make A Lunch Interview Successful

June 2, 2016
| Hiring HubToday



Tips for Tomorrow’s Marketing Champions from Marketo’s 2016 #MKTGnation Summit

June 2, 2016
| Agile EngagementMarketingToday


Mary Meeker's 2016 Internet Trends Report

Mary Meeker’s 2016 Internet Trends Report

June 1, 2016
| Industry NewsMarketingPublic Relations



#AskGaryVee – Content on Content on Content

June 1, 2016
| The #AskGaryVee ShowToday


PRIME Blog Series Part 4

The PR/Big Data Blog Series Part IV: Big Data Applications in PR

June 1, 2016
| PR ROIToday



Your Elevator Pitch: The Single Most-Important Piece of Career Advice — And Why It’s Quite Simple

June 1, 2016
| Corporate InsightsToday


The Ultimate Guide to Press Release SEO

The Ultimate Guide To Press Release SEO: 2016 Edition

June 1, 2016
| ReportsSocial MediaToday



What Your Mom Never Told You About Content Marketing & Content Writing

June 1, 2016
| MarketingToday


McDonald VA

VA Disneyland Analogy Creates Storm of Negative Comments

May 31, 2016
| Corporate CommunicationsCrisis Communications CentralDigital PRIndustry NewsMedia PlacementMedia Relations



Donald Trump – The Earned Media ‘Master’

May 31, 2016
| NewsPublic RelationsToday



Mr. Magazine™ Releases May Magazine Launches – 70 New Titles

May 31, 2016
| Industry NewsMr. Magazine™


Not-to-Miss Components of the Rutgers Integrated Marketing Communications Mini-MBA

5 Not-to-Miss Components of the Rutgers Integrated Marketing Communications Mini-MBA

May 31, 2016
| EventsMarketingPublic RelationsToday


Frank Strong

5 Top Ways Reporters Find Sources and Stories

May 31, 2016
| Media RelationsPublic RelationsToday


Fixing Common Content Mistakes in Your Press Release

Fixing Common Content Mistakes in Your Press Release

May 29, 2016
| Agile EngagementToday



How a Business Can Target Tech Problems from a Cost Basis

May 27, 2016
| Corporate CommunicationsToday



Stop Hiring Yourself

May 26, 2016
| Corporate InsightsToday



Communication and Peer Advantage

May 25, 2016
| Corporate InsightsToday



How to Lose an Email Subscriber in 10 Days

May 25, 2016
| Marketing


Bill Cosby - A Disgraced and Shattered Brand

Bill Cosby – A Shattered and Disgraced Brand

May 25, 2016
| Public RelationsToday



Outfox Outlook: Tricks for Outlook Email Layouts

May 25, 2016
| MarketingToday



Gary Vaynerchuk Asks: How Important is a Logo to Your Business?

May 24, 2016
| The #AskGaryVee ShowToday


Hook More Audiences with Discoverable Content

5 Tips for Content Discoverability

May 24, 2016
| Agile EngagementSocial MediaToday



5 Tips for Young Public Relations Pros

May 24, 2016
| Digital PRSocial Media StrategyToday



The PR Big Data Blog Series Part III – Big Data: The Balance of Talent and Technology

May 24, 2016
| PR ROIToday

Facebook Customer Audience Targeting

May 24, 2016
| Social MediaSocial Media InsightsSocial Media ManagementToday



Crisis Management (Free Webinar)

May 23, 2016
| EventsPublic RelationsToday


BizWire TV

Watch for This Week’s Startup Standout on the Latest BizWireTV Accelerator Report

May 23, 2016
| Investor RelationsToday



DEMs Facing Delegate Civil War – A Public Relations Challenge (Op-Ed)

May 22, 2016
| Public RelationsToday



Can Women Leaders Survive the Gender Divide?

May 21, 2016
| Corporate InsightsToday



2016 Content Marketing Playbook

May 21, 2016
| MarketingToday



Deep Dive into Why Multichannel Marketing is Worth the Work

May 21, 2016
| Agile EngagementEventsToday



Multichannel Content Strategy: How to Build Awareness, Customers and Revenue (Free Webinar)

May 19, 2016
| Agile EngagementEventsToday


Great Leaders Need Great Mentors

Great Leaders Need Great Mentors

May 19, 2016
| Corporate InsightsToday


marie-raperto

Mentors Matter: 5 Ways to Script Your Job Pal or Mentor Meeting So You Can Land That Job

May 18, 2016
| Hiring HubToday


Sandra Fathi, President & Founder of Affect Public Relations & Social Media

What Every Woman Needs on the Journey from Intern to C-Suite: A #GirlSquad

May 18, 2016
| Corporate CommunicationsToday


Four Steps to Optimize Your Content Marketing

Four Steps to Optimize Your Content Marketing

May 17, 2016
| Agile EngagementToday


Ray Kotcher on the Role of the CEO in Communications - featured

Ray Kotcher on the Role of the CEO in Communications

May 17, 2016
| Influencer MarketingStrategic Video CommunicationsToday


Gary Vaynerchuk's Thesis on How to Handle Feedback

Gary Vaynerchuk’s Thesis on How to Handle Feedback

May 17, 2016
| The #AskGaryVee ShowToday



The Art of Ensuring Excellent Press Coverage

May 17, 2016
| Media RelationsPublic RelationsToday



The Power of Persona Development

May 17, 2016
| Integrated MarketingMarketingToday


Milt Cotter

Are You Using the Right Criteria for Your Hiring Choices?

May 17, 2016
| Corporate Insights



The PR Big Data Blog Series Part II – Examining the Source of Big Data: Internal, Shared and External Data Streams

May 16, 2016
| PR ROIToday



Script Writing 101 for Content Marketers

May 15, 2016
| Agile EngagementToday



What Superheroes Can Teach You About Storytelling

May 15, 2016
| MarketingToday


Romancing the C-Suite - Rebekah Iliff

7 PRTech Solutions For Today’s PR Pros

May 14, 2016
| Public RelationsToday



Attending Events & Networking: 5 Important Tips

May 14, 2016
| Hiring HubToday



The Social PR Virtuoso: A Master Course for Social PR Pros to Unleash Their Inner Social PR Superheroes

May 13, 2016
| EventsSocial MediaToday



Make YouTube Work for You in 3 Easy Steps

May 12, 2016
| Social MediaSocial Media InsightsSocial Media PRToday


Lessons From Unlikely Story of HubSpot

Zero to IPO: Lessons from the Unlikely Story of HubSpot

May 11, 2016
| Investor RelationsToday


Gary Vaynerchuk Says The Customer Is Always Right As Long As You Want Their Money

Gary Vaynerchuk Says The Customer Is Always Right As Long As You Want Their Money

May 10, 2016
| The #AskGaryVee ShowToday


How to Write Your Press Release

How to Write Your Press Release RIGHT

May 10, 2016
| Agile EngagementToday


Dream Job

New Job, More Money? 4 Items To Watch For

May 10, 2016
| Hiring HubToday



A Blog Series Part I: A Public Relations Revolution and the Change at its Core—Big Data

May 9, 2016
| PR ROIToday



Mr. Magazine™ Releases April New Magazine Launches – A Total of 71 New Titles To The Newsstand

May 9, 2016
| Mr. Magazine™Today



Making Decisions During A Corporate Crisis

May 9, 2016
| crisis communicationCrisis CommunicationsCrisis CommunicationsCrisis Communications CentralInvestor RelationsToday


Wendy Glavin headshot

Lesson Number One From the Candidates: Use Social Content to Drive Earned Media

May 7, 2016
| Public RelationsToday


Questions to Ask Your Audience When Planning Your Content Marketing Strategy

Questions to Ask Your Audience When Planning Your Content Marketing Strategy

May 7, 2016
| Agile EngagementToday



#PRStudChat – The Role of #PR in the Integrated Marcom Structure (May 18)

May 7, 2016
| EventsPublic RelationsToday



Gary Vaynerchuk – Why Playing in the Dirt Matters in Building Your Business Empire

May 5, 2016
| The #AskGaryVee ShowToday



Will These Key PR Advantages Give Trump the Ultimate Edge Over Hillary Clinton?

May 4, 2016
| Influencer MarketingStrategic Video CommunicationsTodayVlogViews



Donald Trump’s PR Lessons – CEOs Take Note…

May 4, 2016
| Public RelationsToday


Peter Caswell

Social Analytics Isn’t Enough When the Bar is Set Too Low

May 4, 2016
| Social MediaToday



Bo Sacks Admits: “PRINT AIN’T DEAD OR DYING.”

May 4, 2016
| Mr. Magazine™Today



The Value of Consistent Corporate Communications

May 4, 2016
| Corporate CommunicationsPublic Relations


Jake Athey

Unlocking The Potential Of The Participation Age

May 3, 2016
| MarketingToday


Mark Weiner Discusses Public Relations Research - Examining the Non-traditional Path to a Seat at the Table

Public Relations Research: Examining the Non-traditional Path to a Seat at the Table

May 3, 2016
| PR ROIToday



Lessons in Persuasive Language from The Game of Thrones (Presentation)

May 3, 2016
| Corporate InsightsToday



Examining Six Common Barriers to Crisis Plan Implementation

May 3, 2016
| Agile Engagement


Amelia-Varela-headshot

Is Your Brand Identity Half-Baked?

May 2, 2016
| MarketingToday


Emma Beck -

Social Change Campaigns: How Dove Used Data to Raise the Bar

May 2, 2016
| MarketingSocial MediaToday


KAYAK’s Data Storytelling Hacks Summer

KAYAK’s Data Storytelling Hacks Summer

May 2, 2016
| Agile EngagementToday



Glossophobia: The Fear of Public Speaking

April 30, 2016
| Business LeadershipInternal & Employee CommunicationsLeadership & CareersPR & Corporate Communications TrainingPresentationsToday



Insights to Action: Improving PR Performance (Live Event: June 9, NYC)

April 28, 2016
| EventsPR ROIToday


What's After ROI

What Happens After “ROI?”

April 28, 2016
| PR ROIToday


Judd Marcello

Four Tips for Hispanic Marketing Success

April 28, 2016
| MarketingToday


Frank Strong

Viral Marketing: The Hope, Hype and Helplessness

April 28, 2016
| Content MarketingMarketingSocial Media EngagementSocial Media MarketingToday



Is Your Campaign Cutting Through the Election Clutter?

April 27, 2016
| Influencer MarketingStrategic Video CommunicationsTodayVlogViews



The SEC Discussion of Modernizing Corporate Disclosure

April 27, 2016
| Agile EngagementInvestor RelationsToday



Employee Engagement is Important, But How Do You Get the C-Suite Engaged?

April 27, 2016
| Corporate InsightsToday



Identifying Stressed Workers is Good for Business

April 27, 2016
| Corporate InsightsToday



5 Winning Ways on Twitter

April 27, 2016
| Social MediaSocial Media InsightsSocial Media ManagementSocial Media PRSocial Media Tools & TrendsToday

Gary Vaynerchuk – Regret is Poison

April 26, 2016
| The #AskGaryVee ShowToday


Quantifying the Quality of Your Media Pickup

Quantifying the Quality of Your Media Pickup

April 26, 2016
| Agile EngagementToday



Finding the Right Influencers

April 25, 2016
| Digital PREventsToday



Navigating a Crisis: Top Tips on How to Protect your Reputation (Free Webinar)

April 25, 2016
| Agile EngagementEventsToday



Are You Ready for Your Brand’s Next Crisis?

April 25, 2016
| Agile EngagementToday



What is B2B Marketing?

April 25, 2016
| MarketingToday


You're Ready For Your Video Interview. What Could Possibly Go Wrong?

How To Make Your Video Cover Letter More Like A Movie Trailer

April 25, 2016
| Corporate CommunicationsToday



How to Celebrate Earth Day

April 22, 2016
| Corporate Social ReponsibilityToday


PR Research

The 10 Percent Rule Is a Myth: Six Smarter Ways to Determine the “Right Amount” for PR Research

April 21, 2016
| PR ROIToday


Roman Temkin

Disney’s Cutest Faces Are Marketing Bad Food To Kids (Op-Ed)

April 21, 2016
| MarketingToday


Frank Strong

Media Relations: Proven Ways to Get More Out of It

April 21, 2016
| Media RelationsPublic RelationsToday


Numbers Don't Matter, Influence Does - Gary Vaynerchuk

Gary Vaynerchuk – Numbers Don’t Matter, Influence Does

April 21, 2016
| The #AskGaryVee ShowToday


Andy-Blum-headshot

How Several Southern States are Shooting Themselves in the Foot: What this Kind of PR Crisis Means and What to do About It

April 20, 2016
| Public RelationsToday



Programmatic Ad Buying Plays Expanding Role in Shaping Elections

April 20, 2016
| MarketingToday


Social Media for Marketing

How Social Media Shapes Your Multi-Channel Marketing

April 20, 2016
| Agile EngagementToday



Real-time Marketing is the Key to Retailer Success

April 20, 2016
| Corporate InsightsMarketingToday


Tyler Knight

In Celebration of 420 Weed Day – Why Cannabis Enthusiasts are Looking to Social Media

April 20, 2016
| Social MediaToday



Business Meeting Etiquette: 12 Rules To Follow

April 19, 2016
| Hiring HubToday



Hearst Magazines’ David Carey To Samir “Mr. Magazine™” Husni: The Magazine Cup Is More Than Half Full…

April 19, 2016
| Mr. Magazine™Today



Gary Vaynerchuk Says this is the Only Snapchat Hack You Need for Marketing

April 19, 2016
| The #AskGaryVee ShowToday



Digital Disruption – Don’t Let It Stop Your Marketing In Its Tracks

April 18, 2016
| Agile EngagementToday



Time to Fall in Love with Social Media Strategy

April 18, 2016
| Social MediaToday


Content Strategy Workshop

Rebecca Lieb – Content Strategy Workshop

April 16, 2016
| MarketingToday



Speed Kills: Fast-paced Marketing for a Fast-paced World (Free Live Stream)

April 15, 2016
| Agile EngagementEventsToday



Gould + Partners Releases PR Agency M&A Book

April 14, 2016
| Public Relations



Mr. Magazine™ Selects ‘InStyle’ – The Hottest Magazine Launch Of The Past 30 Years

April 14, 2016
| Mr. Magazine™Today


Frank Strong

The PR Stunt that Saved Batman for Generations

April 14, 2016
| Media RelationsPublic RelationsToday



Communications Myth Busting with Suzanne Blackburn

April 14, 2016
| Influencer MarketingStrategic Video CommunicationsToday



Gary Vaynerchuk Asks: Has Facebook Achieved What AOL Could Have A Generation Ago?

April 14, 2016
| The #AskGaryVee ShowToday



You Can’t Buy The Vote, But You Can Brand It

April 13, 2016
| MarketingToday



“Irreversible: The Public Relations Big Data Revolution” – PRIME Research & the IPR Release New White Paper

April 13, 2016
| PR ROIToday



How to Drive Maximum Returns on Content Marketing with Effective Distribution (DOWNLOAD)

April 13, 2016
| Agile EngagementReportsWhite Papers


How to Perfect Your Personal Marketing

Guy Kawaski – How to Perfect Your Personal Marketing

April 13, 2016
| MarketingToday


Earned Media Matters

Earned Media Matters: 6 Ways Brand Mentions Pay Off For Marketers

April 13, 2016
| Agile EngagementToday



How Do You Sing Your Praises? Advertising vs. Public Relations

April 13, 2016
| AdvertisingPublic RelationsToday


Gary Vaynerchuk on Business Building

Gary Vaynerchuk – How To Build A Business, Not A Financial Machine

April 12, 2016
| The #AskGaryVee ShowToday


Interviewing Tips

Executive Level Interviews: 4 Selling Points To Discuss

April 12, 2016
| Hiring HubToday


Human Resources

How to Get In On the HR Conversation

April 12, 2016
| Social MediaToday



Security, Preparedness, and Exposure – The Panama Papers Paradigm

April 11, 2016
| Public RelationsToday


Paige Leidig

Taking Social Listening Beyond Customer Care

April 11, 2016
| Social MediaToday



New Magazine Launches – Food, Art, And Sports Dominate the First Quarter of 2016

April 11, 2016
| Mr. Magazine™Today


Checklist for Press Release Distribution

Checklist: International Press Release Distribution Made Easy

April 11, 2016
| Agile EngagementToday


You're Ready For Your Video Interview. What Could Possibly Go Wrong?

Gender Differences in Workplace Communication

April 7, 2016
| Corporate CommunicationsToday


Frank Strong

PR is the Best Kept Secret in Effective Content Marketing

April 7, 2016
| Media RelationsPublic RelationsToday


Romancing the C-Suite - Rebekah Iliff

Examining the PR Measurement Challenge

April 7, 2016
| Public RelationsToday



Draw Visual Attention to Your Brand with Pinterest

April 7, 2016
| Digital MarketingMarketingPublic RelationsSocial Media ImplementationSocial Media MarketingToday



3 Ways to Tell If You’re Doing Social Media Right

April 6, 2016
| Social MediaToday



Michael Levine…For Consideration

April 6, 2016
| Corporate CommunicationsToday



Internal/External Interviews: 5 Ways To Present Yourself

April 6, 2016
| Hiring HubToday



Starting Your First Week on the Job Right

April 6, 2016
| Career AdviceJob SearchToday



Finding Employment as Summer Approaches

April 6, 2016
| Career AdviceJob SearchToday



Is Your Public Relations Invisible?

April 5, 2016
| PR Agency ManagementPublic RelationsToday

Eight Steps to Guarantee Repeat Business

April 5, 2016
| Corporate InsightsToday



Trade Show 101: Marketing Tips for First-Time Exhibitors

April 5, 2016
| Agile EngagementToday



When Superstars Become Human

April 5, 2016
| Corporate InsightsToday



Facilitating U.S. – Cuba Business Partnerships

April 5, 2016
| Investor RelationsNewsToday



Expanding Public Relations Research into Predictive Analytics

April 4, 2016
| Image & InnovationToday


Torie Lynch

March Madness – Sports Marketing Lessons

April 3, 2016
| MarketingToday



Gary Vaynerchuk on Nonprofit Marketing – The Same Rules Apply

April 2, 2016
| The #AskGaryVee ShowToday



How to Make Your Content’s Call to Action Count

April 2, 2016
| Agile EngagementToday


March Madness

On-Demand Sports Merchandise, the Game within the Game

April 2, 2016
| BrandingMarketingToday


Andy-Blum-headshot

The Trump Effect: Has He Changed Politics and PR Forever? (Op-Ed)

March 31, 2016
| Public RelationsToday


Marketing March Madness

March Madness Marketing Stats & Viewership Trends

March 30, 2016
| MarketingToday


Kerri Donner

Let Them See Right Through You (Or at Least Your Logo)

March 30, 2016
| MarketingToday



Love It or Hate It, Don’t Ignore Potential of Twitter

March 30, 2016
| Content Marketing CentralSocial MediaSocial Media MarketingToday


Emma Beck -

India’s Blueprint to Navigating Reproductive Choice

March 30, 2016
| Corporate InsightsToday



Public Relations – Beyond ROI

March 29, 2016
| PR ROIToday


7 Steps to Sales Force Transformation

3 Key Roles for Communications in a Sales Force Transformation

March 29, 2016
| Corporate InsightsToday



Gary Vaynerchuk – Meditation…The Next Big Business Wave

March 29, 2016
| The #AskGaryVee ShowToday



Content Strategy Challenges on #DigitalPR Chat

March 29, 2016
| Digital PREventsToday


The Eclipse of Online Ads - Rebecca Lieb

Rebecca Lieb – The Eclipse of Online Ads

March 28, 2016
| MarketingToday


The Five Rules of High Quality ContentThe Five Rules of High Quality Content

The 5 Rules of High Quality Content (Press Releases)

March 28, 2016
| Agile EngagementToday


Rob Berick Discusses IR officers

Do Former Sell-Side Analysts Make the Best IR Officers?

March 28, 2016
| Investor RelationsToday


The SEO of Republishing

The Remarkable SEO Power of Republishing

March 26, 2016
| Social MediaToday


Ann Fishman

How the C-Suite Can Keep its Finger on the Generational Pulse

March 25, 2016
| Corporate CommunicationsToday


Twitter Is A Marketer's Dream - Gary Vaynerchuk

Gary Vaynerchuk – Twitter Still Has A Massive Business Opportunity For Your Company

March 25, 2016
| The #AskGaryVee ShowToday


Advocacy Marketing

Why Brands Must Embrace Advocacy Marketing Today, Not Tomorrow

March 25, 2016
| Agile EngagementToday



Has SeaWorld Jumped the Shark?

March 23, 2016
| Corporate CommunicationsToday


Retiring Amidst Scandal – A New Playbook for Pro Athletes

Retiring Amidst Scandal – A New Playbook for Pro Athletes

March 23, 2016
| Public RelationsToday


Marketers-What is Your Yellow Canary

Marketers: What is Your Yellow Canary?

March 23, 2016
| MarketingToday


Jessica Robinson

Brussels Attack, Another Western Soft Target Hit: What You and Your Business Need to Know

March 23, 2016
| Corporate CommunicationsToday


Search Content vs. Social Content

Search Content vs. Social Content

March 22, 2016
| Social MediaToday



Making Sense of Measurement

March 22, 2016
| PR ROIToday



Mix It Up – 7 Ways to Make Your Marketing New Again

March 22, 2016
| Agile EngagementToday



Gary Vaynerchuk – This Generation Will Be Fine: Why Social Media Won’t Ruin Us

March 22, 2016
| The #AskGaryVee ShowToday



SeaWorld and the Danger of Insincere Crisis Communications

March 22, 2016
| Public RelationsToday


Kim Niemi

Social Media Strategy Must Include Video – Or It’s Not Very Strategic

March 22, 2016
| Social MediaToday


Mobile-Ready Resume Tips

Mobile-Ready Resume: 4 Changes To Make Now

March 21, 2016
| Hiring HubToday



Jack Welch on Why You Might Be the Problem at Work — Not Your Boss

March 21, 2016
| Corporate InsightsToday


Roman Temkin

Massive Verdict Is Not The End Of Hogan v. Gawker

March 21, 2016
| Public RelationsToday


Serena-Ehrlich-headshot

March 2016: 11 Key Social Media Updates for Today’s Communication Pros

March 20, 2016
| Social MediaToday


Trendspotting Tips for Newsworthy Content

Trendspotting Tips for Newsworthy Content

March 19, 2016
| Agile EngagementEventsToday



#30hrsinAustin – Diary of a SXSW Rookie

March 19, 2016
| MarketingToday


Universal Information Services analyzes @SCOTUSnom

White House, @SCOTUSnom and The Supreme Court

March 18, 2016
| Image & InnovationPublic RelationsToday



NBA to Start Advertising on Jerseys?

March 17, 2016
| MarketingToday


Maritza Zapata

Get Up Now! – A Positioning Statement Case Study

March 17, 2016
| MarketingToday



Social Hubs of UGC: #Digital PR Chat

March 17, 2016
| Content Marketing CentralDigital PREventsSocial Media ImplementationToday



Lands’ End’s Gloria Steinem-Related Pressure

March 16, 2016
| Public RelationsToday


Jennefer Witter op-ed on Donald Trump

Sticks and Stones (Op-Ed)

March 16, 2016
| Public RelationsToday


Gerry David

Five Things That Will Turn Your Celebrity Endorser into a Brand Ambassador

March 16, 2016
| MarketingPublic RelationsToday



Solving the Content Marketing Conundrum…Leverage the Evergreen Content of a Book   

March 16, 2016
| MarketingToday


You're Ready For Your Video Interview. What Could Possibly Go Wrong?

The Immeasurable Importance of Face-To-Face Meetings

March 15, 2016
| Corporate CommunicationsToday



9 Superheroes Your Team Needs to Master Your Marketing

March 15, 2016
| Agile EngagementToday



PR Myths

March 15, 2016
| PR ROIToday



Become a Better Seller, Become a Better Marketer

March 14, 2016
| Agile EngagementToday



Scandals in Pro Sports: The Road to Retirement

March 14, 2016
| Public RelationsToday


Jacqueline Simard Ireton

Guide to Easy Instagram Content Creation

March 14, 2016
| Social MediaToday


david johnson

Maria Sharapova Learns New Lessons of Crisis Communications – Social Media Drives Narratives

March 14, 2016
| Public RelationsToday


Wendy Glavin headshot

Marketing Transformation: A CMO Discussion

March 13, 2016
| Agile EngagementMarketingToday


Major PR Exposure without Media

How to Get Major PR Exposure Without Major Media

March 12, 2016
| Public RelationsToday


Gary Vaynerchuk Talks with Stephanie Ruhle

Gary Vaynerchuk Talks with Stephanie Ruhle – The Current State of Entrepreneurship & Social Media

March 12, 2016
| The #AskGaryVee ShowToday



How to Use Press Release Reporting to Create Newsworthy Content

March 12, 2016
| Agile EngagementToday



The Inevitability of Data-Driven Communications Integration (Free Webinar On-Demand)

March 11, 2016
| EventsPR ROIToday


Ronn Torossian featured

El Chapo Calls on Publicity To Help Him

March 10, 2016
| Public RelationsToday


KarissaThacker

Trump Equals Netflix (Opinion)

March 9, 2016
| Public RelationsToday


The Encroachment of Start-ups on Wall Street

The Encroachment of Start-ups on Wall Street

March 9, 2016
| Investor RelationsToday



Celebration of International Women’s Day – Opinion

March 8, 2016
| Corporate Communications


Press Release Introductions

Writing a Press Release Introduction That Leaves a Lasting Impression

March 8, 2016
| Agile EngagementToday


The 30 Hottest Magazines

Mr. Magazine™ Shares the 30 Hottest Magazine Launches of the Past 30 Years

March 8, 2016
| Mr. Magazine™Today



Ten Questions to Ask a Media Measurement Firm

March 8, 2016
| PR ROIToday



Industry Veteran Added by D S Simon Media As Firm Rolls Out New Service Offerings

March 8, 2016
| Influencer MarketingStrategic Video CommunicationsTodayVlogViews



#DigitalPR Twitter Chat with Victoria Lim

March 8, 2016
| Digital PREventsToday


Davia Temin

The Steak not the Sizzle — Women and Power; Women and Communications

March 7, 2016
| Corporate CommunicationsToday


Sabrina Horn

#pledgeforparity in the C-suite and Beyond…

March 7, 2016
| Corporate CommunicationsToday


LeslieGrossmanLeadership2

Why is International Women’s Day Still Needed?

March 7, 2016
| Corporate CommunicationsToday


Celebrating the Trailblazers of International Women's Day

Women in STEM, Where We Started and Where We Are Today

March 7, 2016
| Corporate CommunicationsToday


o-founders of The Modern Femme Movement - featured

In Celebration of International Women’s Day: The Modern Femme™ Movement

March 7, 2016
| Corporate CommunicationsToday


International Women's Day

International Women’s Day – Take Action for Girls and Women with the Global Goals

March 7, 2016
| Corporate CommunicationsToday



Shattering the Glass Ceiling in the French Food Industry

March 7, 2016
| Corporate CommunicationsToday



The Power Of a Woman

March 7, 2016
| Corporate CommunicationsToday


Roman Temkin

Google Harnessing Big Data to Delete the Zika Virus

March 6, 2016
| Social MediaToday


The New Barker

The New Barker Magazine: At Last Florida Dogs Have Their Own New Yorker

March 5, 2016
| Mr. Magazine™Today


The Atomic Guide to Content Strategy

The Atomic Guide to Content Strategy

March 5, 2016
| MarketingToday


Gary Vaynerchuk Discusses Leaving Money On The Table To Win The War

Gary Vaynerchuk Discusses Leaving Money On The Table To Win The War

March 5, 2016
| The #AskGaryVee ShowToday


Perfecting Your Pitch

Perfecting Your Media Pitch: 5 Tips for Expert Exposure

March 5, 2016
| Agile EngagementToday


Nati Katz

From PR to FP: Minding the Gap between ‘Real-World’ Foreign Policy and Debate ‘Sample Size’ Material

March 3, 2016
| Public RelationsToday



Help USA: Join Us March 16 to Celebrate Survivors of Domestic Violence (Live Event: NYC)

March 2, 2016
| Corporate CommunicationsToday



Keep it Real: How to Build an Authentic Brand

March 2, 2016
| Agile EngagementToday


What Is LinkedIn Now?

Candidate Applications: 7 Items A Recruiter Sees On LinkedIn

March 2, 2016
| Hiring HubToday



Gary Vaynerchuk Says Content is King, But Context is God

March 2, 2016
| The #AskGaryVee ShowToday


You're Ready For Your Video Interview. What Could Possibly Go Wrong?

7 Ways to Inspire Team Collaboration

March 2, 2016
| Corporate CommunicationsToday



Forgetting to Further Our Education…When It Just May Count Most

March 2, 2016
| Corporate CommunicationsToday



Questions Every Public Relations Investment Decision-Maker Should Ask

March 1, 2016
| PR ROIToday



Voters Most Influenced by Debates and TV/Print News Reporting

March 1, 2016
| MarketingToday



An Open Letter to WPP

March 1, 2016
| Digital PRToday


CommPRO-news-alert

Gould+Partners Names Matthew Schwartz Editorial Director

March 1, 2016
| Public RelationsToday


Ubergate

Why McDonald’s and Others Should Worry About Kalamazoo

March 1, 2016
| Corporate CommunicationsToday


Delta Brand Advocates

How Delta Air Lines Created 80,000 Brand Advocates (Content Case Study)

February 29, 2016
| Agile EngagementToday


Matt Bennett

News Cycle Management as Political Communication

February 29, 2016
| Public RelationsToday


Mr Magazine February Launch Stats - Comparison

February Consumer Magazine Launches: It Was Truly The Month For Lovers – Of Magazines

February 29, 2016
| Mr. Magazine™Today



The Productivity Secret Of The Best Leaders

February 27, 2016
| Leadership & CareersToday


Content Revolution - featured

Resistance Is Futile – The Content Revolution is Here

February 27, 2016
| MarketingToday


Al Falaschi

3 Ways Digital Asset Management Can be Considered an All-Star Employee

February 27, 2016
| MarketingToday



#AskGaryVee Says Ignore Everything Between the Clouds and Dirt

February 27, 2016
| The #AskGaryVee ShowToday


Media Monitoring and Targeting - featured

Questions to Ask Before Investing in a Media Monitoring and Targeting Tool

February 27, 2016
| Agile EngagementToday



Facebook Reactions – How Will They Impact Engagement Measurement?

February 25, 2016
| Image & InnovationToday



Why Trump’s Pick for VP Could Pave The Way to the White House

February 25, 2016
| Influencer MarketingStrategic Video CommunicationsTodayVlogViews



Uber’s PR Nightmare After Kalamazoo Shootings

February 24, 2016
| Influencer MarketingStrategic Video CommunicationsTodayVlogViews


Romancing the C-Suite - Rebekah Iliff

How to Romance the C-Suite: Communicate Results That Resonate

February 24, 2016
| Public RelationsToday


Press Release Templates

Press Release Templates to Power Your PR and Content Marketing

February 24, 2016
| Agile EngagementToday


Inside Out Magazine

Gulf News Publishing: One Of The United Arab Emirate’s Largest Media Groups Brings Great Magazines To The Arab World

February 24, 2016
| Mr. Magazine™


Hollywood's Big Night - featured

Public Relations Explained: An Acceptance Speech ‘Spoof’ from Hollywood’s Biggest Night Breaks It Down

February 24, 2016
| Public RelationsToday


Millennials and Money - featured

Millennials & Money: One Generation, Many Goals & Values

February 24, 2016
| Public RelationsToday



The Public Relationships of Stories: Context, Connection and Alternative Storytelling Techniques (FREE WEBCAST ON-DEMAND)

February 23, 2016
| EventsInfluencer MarketingStrategic Video CommunicationsToday



Marketing Transformation: A Real-Time Adventure (ON-DEMAND VIDEO)

February 23, 2016
| Agile EngagementEventsToday



How to be a Good Research Client

February 23, 2016
| PR ROIToday



To B2C, or Not to B2C – The 5 B2C Strategies B2Bs Should Steer Clear of in 2016

February 23, 2016
| MarketingToday


Tracy Rosecranz

How Viral Content Supports Organic Growth (Case Study)

February 23, 2016
| MarketingSocial MediaToday



Analytics-Driven Content Marketing

February 23, 2016
| Content MarketingContent Marketing CentralSocial Media EngagementToday



Eleven Questions You Must Ask Before Conducting Public Relations Research

February 23, 2016
| PR ROIToday


Deirdre Breckenridge, CEO of Pure Performance Communications and podcast host of “Women Worldwide.”

Creating a Joyful Planet With Deirdre Breakenridge

February 22, 2016
| Patrice TanakaPublic RelationsToday


Tim Bahr

Turning Old School PR Tactics into Engaging Digital Marketing Tools

February 22, 2016
| Digital MarketingPublic RelationsTodayUncategorized


Interviewing Tips

Interviewing 2016: 5 Trends

February 21, 2016
| Hiring HubToday


CMO Essentials To Optimize Your Marketing Strategy - featured

CMO Essentials To Optimize Your Marketing Strategy

February 20, 2016
| Agile EngagementToday


Where Twitter Goes From Here - featured

Gary Vaynerchuk on Flying With a Wounded Wing: Why Twitter Still Has More Than a Chance

February 20, 2016
| The #AskGaryVee ShowToday



Media Training Minute: Peyton Manning in Crisis Communication Mode

February 18, 2016
| Influencer MarketingStrategic Video CommunicationsTodayVlogViews


Justin Aclin

Hunter Public Relations Offers Five Things You Need To Know About Working With Dad Bloggers

February 17, 2016
| Social MediaToday


Lyle Stevens

Three Reasons Brands Should Be Using Influencer Marketing

February 17, 2016
| MarketingToday



How Journalists Consume Content (FREE DOWNLOAD)

February 17, 2016
| Public RelationsReportsToday


CommPRO-news-alert

TheNewsMarket Study Reveals Journalists’ Increasing Dependence on Multimedia Content & Online Newsrooms

February 16, 2016
| NewsSocial MediaToday


Shirley Chisholm, future member of the U.S. House of Representatives (D-NY), announcing her candidacy. January 25, 1972 (Source: Wikimedia Commons)

Shirley Chisholm: We Must Reject Stereotypes

February 16, 2016
| Public RelationsToday


Jennifer Wilkov

Why Speaking Up in Business Pays

February 16, 2016
| Public RelationsToday


Do Your PR Benchmarks Measure Up

Do Your PR Benchmarks Measure Up?

February 16, 2016
| Agile EngagementToday



The Zika Epidemic: An Olympian Crisis

February 14, 2016
| Public RelationsToday



Internal Communications and the Social Enterprise (Live Event: February 25, NYC)

February 14, 2016
| Corporate CommunicationsEventsToday



Creating a Joyful Planet – How Andy Hopson is Helping

February 14, 2016
| Patrice TanakaPublic RelationsToday



Prepare, Share, Update and Engage: A Crisis Communications Strategy for Olympic Gold

February 14, 2016
| Public RelationsToday


Marketing in the Year 2016

Gary Vaynerchuk on Marketing in the Year 2016

February 13, 2016
| The #AskGaryVee ShowToday



Three Pieces of Communications Advice for Hillary Clinton

February 12, 2016
| Influencer MarketingStrategic Video CommunicationsTodayVlogViews


Harold-Burson-featured

The Future of PR: Featuring Harold Burson (Video)

February 12, 2016
| Agile EngagementEventsTodayWebinars



Sneak Preview: How Shareholder Activism Is Affecting The 2016 Proxy Season (ON-DEMAND RECORDING)

February 12, 2016
| EventsInvestor RelationsToday



Nasdaq Announces Acquisition of Marketwired

February 12, 2016
| Investor RelationsToday


Marketing Lessons

Marketing Lessons From the Top 10 Romantic Movies

February 11, 2016
| MarketingToday


Customers and Valentines Day

How to Turn a Potential Customer into a Valentine

February 11, 2016
| MarketingToday



Media Training Minute: Cam Newton’s Super Bowl Media Meltdown

February 11, 2016
| Influencer MarketingStrategic Video CommunicationsTodayVlogViews



PR Must Lead on New FTC Native Advertising, Sponsored Content Guidelines

February 10, 2016
| Influencer MarketingStrategic Video CommunicationsTodayVlogViews


Al Jazeera America is Shutting Down

Why is Al Jazeera America Shutting Down?

February 10, 2016
| Public RelationsToday



Deep Dive into Data Wrangling and Data Scavenging

February 10, 2016
| MarketingToday


Email marketing

Top 3 Tips for Creating an Effective Welcome Campaign for Email Marketing

February 10, 2016
| MarketingToday



Activating Influencers with Highly Engaging Interactive Content

February 10, 2016
| Public RelationsToday


CamNewton-PressConference

Cam Newton – Time for Crisis Communications 101

February 9, 2016
| Public RelationsToday



Brands Score Marketing Wins By Breaking World Records At The Super Bowl

February 9, 2016
| Influencer MarketingStrategic Video CommunicationsTodayVlogViews



What Were The Top Brands & Ads at Super Bowl 50?

February 9, 2016
| Media IntelligenceToday



CommPROs Take a Deep Dive into #SuperBowl50

February 8, 2016
| MarketingToday


Bill Cochran

#SuperBowl50 Ads: What Worked and What Didn’t

February 8, 2016
| MarketingToday



The Big Game: Is Good Really the Enemy of Great?

February 8, 2016
| MarketingToday


A Tale of Underwhelming QBs and Ad Spots - featured

The Big Game: A Tale of Underwhelming QBs and Ad Spots

February 8, 2016
| MarketingToday



Pre-Game Campaigns Can Help Score Touchdowns for Marketers

February 8, 2016
| Influencer MarketingStrategic Video CommunicationsTodayVlogViews


Gary Vaynerchuk on the Entrepreneurial Spirit - featured

Gary Vaynerchuk on the Entrepreneurial Spirit: Are Entrepreneurs Born or Made?

February 6, 2016
| The #AskGaryVee ShowToday


A Broadcaster's Take on Social Media and How it Impacts PR and the Media - featured

A Broadcaster’s Take on Social Media and How it Impacts PR and the Media

February 6, 2016
| Agile EngagementToday


Mr. Magazine™ Releases Launch Stats

Mr. Magazine™ Releases Launch Stats: 77 New Magazines Hit The Marketplace in January

February 4, 2016
| Mr. Magazine™Today



Real Estate PR: How to Create a Positive Public Image to Bolster your Brand in Advance of a Major Project

February 4, 2016
| Public RelationsToday


2016 Super Bowl Survey Infographic - featured

2016 Super Bowl Survey Infographic

February 3, 2016
| MarketingToday


Dan-Farkas-headshot

Marketing Lessons From Sunday’s Big Game

February 3, 2016
| MarketingToday


Adam Meshekow

Honing Your Advertising Strategy for the Big Game – Score Big with Mobile

February 3, 2016
| MarketingToday


Jay Friedman Why Microsoft Left the Advertising Business

Where Digital Media is Going and Why You Should Care

February 3, 2016
| AdvertisingDigital AdvertisingPublic RelationsToday



Lighthouse Guild Adds Key Hires to Management Team

February 3, 2016
| NewsPublic RelationsToday


A Democratic Debate-Who Wins

What A Difference A Day Makes: Iowa Caucus

February 2, 2016
| Image & InnovationToday


Should I Stay or IPO Now

Should I Stay or IPO Now?

February 2, 2016
| Agile EngagementInvestor RelationsToday


Social Media and Job Search

Social Media & A Job Search: 7 Reasons To Be Careful

February 2, 2016
| Hiring HubToday



Marketing Experts Tell All: Content Messaging Trends for 2016 (FREE WEBINAR…ON-DEMAND)

February 2, 2016
| Agile EngagementEventsTodayWebinars