Search results for: virgil scudder

A Subdued Trump: But Still Some Dog Whistles

Virgil Scudder, President, Virgil Scudder & Associates “All politicians lie.  If they don’t, they don’t get elected.  And, if they manage to slip through once, they don’t get re-elected.” Those were the words of Dr. Fred Blevens, Professor of Communications at Florida International University, at an ethics seminar produced by the Public Relations Society of America—Miami chapter—and…

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Wake Up and Fly Right: A Message for the Airlines

Virgil Scudder, President, Virgil Scudder & Associates A basic tenet of effective crisis management is this: act decisively and act fast, taking remedial steps before a limited problem becomes a full-blown crisis.  U.S.-based airlines are blowing this one big time. If airline management follows the news in any form—print, broadcast, or digital—they have to know that sexual…

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Seduction by Soccer Ball

Virgil Scudder, President, Virgil Scudder & Associates This may be the toughest challenge in marketing: selling a product or service to people who see no value in it and no need for it, and in fact have no desire to hear about it.  How can you get them to listen? WiRED International, a small San Francisco based…

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Election Reform: Attacking with Today’s Tools

Virgil Scudder, President, Virgil Scudder & Associates If you went out to vote for Donald Trump in California or Hillary Clinton in Texas last November, you might as well have stayed home.  Your vote didn’t count. That’s the position of Harvard law professor and Constitutional scholar Lawrence Lessig.  And, he has an ambitious, low budget plan…

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Trump Rallies the Faithful

Virgil Scudder, President, Virgil Scudder & Associates He did it again.  Just when millions of Americans hoped we were seeing a more presidential Trump after his late February address to Congress, “The Donald” reverted to form last Saturday night in Harrisburg, Pennsylvania.  His performance was more Elmer Gantry than Abe Lincoln. Ostensibly, he was reporting on…

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United’s World of Woes

Editor’s Note: CommPRO reached out to Virgil Scudder, the “Dean of Media Trainers,” for this follow up to his analysis, United Airlines O’Hare Fiasco: A Lesson for All Leaders. Virgil Scudder, President, Virgil Scudder & Associates How can United Airlines ever dig itself out of its ever-deepening hole? It won’t be easy, cheap, or quick.  And, it’s not…

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United Airlines O’Hare Fiasco: A Lesson for All Leaders

Virgil Scudder, President, Virgil Scudder & Associates The management of every large organization has to think about crisis; has to anticipate dreadful things that might happen and have a response plan at the ready.   But too often they focus only on the big things, overlooking how poor training or flawed judgment at lower levels can produce…

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Trump’s More Presidential Approach

Virgil Scudder, President, Virgil Scudder & Associates It was far from the best presidential speech ever delivered but Donald Trump’s Tuesday night address to a joint session of Congress was a giant leap forward for him. Even many of his biggest supporters have criticized him for not being “more presidential.”  They cite his constantly blaming others…

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The White House Media Wars

By Virgil Scudder, President, Virgil Scudder & Associates Was it a blunder, a diversionary tactic, an effort at intimidation, or simply spite? I’m referring, of course, to the decision of the White House last Friday to bar the New York Times, Los Angeles Times, CNN, Buzzfeed, and Politico from an informal briefing by the president’s press…

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Trump: Opportunity Lost

By Virgil Scudder, President, Virgil Scudder & Associates If you’re a Trump supporter who believes that America is in dire shape and that Trump can fix the problems, you probably liked the new president’s inaugural address.  Few others, however, are likely to find it comforting or uplifting.  Isolationist in tone, it was more a campaign stump speech…

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Trump’s Big Test

By Virgil Scudder, President, Virgil Scudder & Associates It’s one thing to win an election; it’s quite another to govern successfully.  Just ask Jimmy Carter.  Donald Trump’s inaugural address will play an important role in the early success or failure of his presidency. This will likely be the most closely watched inaugural speech in history.  It will…

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Strategic Communications Analysis: The Results Are In…Clinton Sweeps Debates

By Virgil Scudder, President, Virgil Scudder & Associates Like a team facing elimination in the World Series, Donald Trump absolutely had to have this one Wednesday night after losing the first two debates.  He didn’t get it. Hillary Clinton won, granted by a lesser margin than before, but winning is winning and losing is losing.  Trump finished…

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Clinton-Trump Debates, Round 2

Sex, Lies, Videotape, and a Jail Threat By Virgil Scudder, President, Virgil Scudder & Associates This was the Super Bowl of the political campaign.  It was the debate that GOP leaders and down-ballot candidates were hoping would showcase a different Donald Trump, a man of substance and character whose demeanor might stem the mass exodus of party…

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The #VPDebate Faceoff (Op-Ed)

Pence was cool but the victory went to Kaine By Virgil Scudder, President, Virgil Scudder & Associates This was perhaps a more important encounter than many vice-presidential debates in the past.  Given Donald Trump’s poor showing in the presidential debate and the many damaging stories about him that appeared in the last week, the pressure was all…

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The Power of Preparation: Clinton 1, Trump 0 (Op-Ed)

By Virgil Scudder, President, Virgil Scudder & Associates It’s a fact: The best prepared person has a winning edge: in sports, in business, or in an adversarial encounter on television such as Monday night’s Clinton-Trump presidential debate.  It was clear that Hillary Clinton prepared thoroughly for Monday night’s presidential debate and Donald Trump did not.  She clobbered…

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Matt Lauer Under Fire

By Virgil Scudder, President, Virgil Scudder & Associates What happened?  Here you have Today Show host Matt Lauer, an experienced, respected, and skilled interviewer and moderator, being blasted by fellow journalists and others for his handling of NBC’s Commander-In-Chief Forum on Wednesday night. The criticisms from some fellow journalists are withering.  One unidentified NBC executive called Lauer’s performance…

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Fess Up and Move On

By Virgil Scudder, President, Virgil Scudder & Associates Here’s a basic rule of public relations: when you mess up, fess up.  Then move on.  Get out in front of the story even if you’re a day late and a dollar short. Politicians, who far too seldom have solid public relations professionals on their teams, often apply this…

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Obama Scores in State of the Union Finale: Analysis of His Communications Style

By Virgil Scudder, President, Virgil Scudder & Associates President Obama’s final State of the Union message was arguably his finest.  It should go into history as one of the best written and best delivered. The president was relaxed, cordial, and persuasive.  He backed up his points with facts and figures, many of them obviously intended to…

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INDUSTRY NEWS Trump’s Brand Story – An Unconventional Success Strategy February 19, 2017 | Industry News, Marketing, Public Relations PR Genome Webinar – How PR is Vital to the Future of Branded Video Content in 2017 February 19, 2017 | Events, Industry News, PR Council Donald Trump Rants and Raves at the Press in a Classic Example of Misdirection…

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