Search results for: transparency

Data Privacy: Balancing Personalization and Security in the Age of Transparency (On-Demand)

  Webcast Overview During #SXSW2019, #CryptoVixens Investors Lounge panelists and conversations centered around data privacy, blockchain, AI, GDPR, digital money, sovereign identity, Facebook and how much user data is being collected globally from people, companies, and governments. Tech giants, like Google, Facebook, and Amazon have massive transaction records of our digital data. Consumer trust in…

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Transparency and Credibility: Inappropriate Behavior in the Workplace

Neil Foote, President & Founder, Foote Communications People who live in glass houses need not cast stones. Well, that’s the phrase that’s echoing in my head as we see yet another journalist fired for “inappropriate behavior in the workplace.” Add to the list NBC’s Matt Lauer joining CBS’ Charlie Rose, not to mention Fox’s Bill…

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Executive Briefing 12.2.15 – A Well-Rounded Marketing Strategy; Turn Trust and Transparency into Earned Media; What Influences Job Seekers

In today’s Executive Briefing we take a look at Content Marketing: The Secret to a Well-Rounded Marketing Strategy from Claudine Bianchi, Co-founder, CMO & Chief Product Officer,  Crescendo Content Marketing.  Also included we hear about Job Seekers: How They Search & What Influences Them in Marie Raperto’s Hiring Hub.   As we celebrate the fifth anniversary of CommPRO, I’d like to…

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Turning Trust and Transparency into Earned Media with Gini Dietrich

Gini Dietrich, author of the book and blog Spin Sucks, joins Doug Simon, President & CEO of D S Simon, to discuss the value of being transparent with journalists and how earning their trust can help lead to earning media with your content. Doug and Gini also discuss the findings of the D S Simon Media…

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How to Speak the Language of a Global Workforce

Orsi Korman, Account Director, Content, Red Havas  One of the greatest challenges facing global communicators and content creators today is finding a common language — literally. For every communication we prepare, we have to think about not only how to stand out in the crowded content marketplace and make a meaningful connection with our audiences,…

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Why You Need An Executive Style Guide

Orsi Korman, Account Director, Content, Red Havas  Whether you are in a new role with a new organization being told they have always done it that way, or in a well-established position knowing what that way is, a style guide can make your life as a communicator significantly easier. Beyond spelling out that way, it…

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How Defining Workplace Values Impacts Ethical Marketing

Charlie Fletcher, Freelancer When you’re running a business, it can be easy to become fixated on the bottom line. After all, you’re not the only one depending on your company to grow and thrive. Your investors, your partners, your staff, and your customers will all suffer if your business isn’t financially stable. With so much…

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“You Cannot Cry All the Time”

  “Why so much grief for me? No man will hurl me down to Death, against my fate. And fate? No one alive has ever escaped it, neither brave man nor coward, I tell you – it’s born with us the day that we are born.” – Homer, The Iliad This is the story of three journeys—two…

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Communications and Marketing Agency FrazierHeiby Rebrands as Slide Nine New Leadership, Rapid Expansion Gives Way to Next Chapter for the Business

CommPRO Editorial Staff Two and a half years and one global pandemic after an ownership transition, Columbus, Ohio-based communications and marketing agency, FrazierHeiby, has a new brand. As of today, the firm will be known as Slide Nine Agency, a name reflective of the company’s culture and inspired by direct client feedback.  Industry News  …

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5 Top Qualities of a Great Place to Work

  Great places to work have certain qualities in common. Here are the top five. What exactly qualifies a place of business as an amazing workplace, or a great place to work? It’s a question well worth considering since there has been a tectonic shift in recent years in the way we view employee experience…

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The Ideal Scenario for an Acquired PR Agency

Art Stevens, Managing Partner, The Stevens Group So, you founded, built, and successfully developed a PR agency and now you’re ready to sell it. You’re familiar with what it takes to run a successful agency but don’t have a clue as to what’s involved in putting it on the market.  You have heard stories of…

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Blockchain Startups Soaring In 2022

Richard Bertch 2022 is going to be a big year for blockchain startups. The number will soar in the next few years. Investment in blockchain technology will follow suit. It is excellent news for businesses that are looking to adopt blockchain technology. Blockdaemon It’s an infrastructure platform that makes it easy to launch and manage…

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The Communications Department is a Revenue Generator. Here’s Why.

Ragan CEO Diane Schwartz breaks down how communications is one of the most powerful — and unacknowledged — revenue drivers for a company. Diane Schwartz, CEO, Ragan Communications Communications is often a misunderstood discipline. It seems to have loose ties to a company’s bottom line, and it’s apparently far from the corridors of corporate decision-making.…

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Silvia Davi Joins the Symbiont Executive Leadership Team

CommPRO Editorial Staff Symbiont, Inc. a technology pioneer solving complex global finance problems using enterprise blockchain solutions, recently announced that it expanded its executive leadership team with the appointment of two strategic management positions at the end of Q42021. Silvia Davi was named Symbiont’s Chief Marketing and Communications Officer and Tom DeJarnette was named Chief People…

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Why Ethical Data Practices are the New Marketing Standard

John Story, General Counsel and Chief Data Ethics Officer, Acoustic   As we continue to grapple with the pandemic, one lesson many marketers are relearning is that nothing is ever permanent – including the pandemic itself. Over the past two years, many regions have gone from lockdown to reopening and then back to mask mandates and social distancing requirements as the Delta and…

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The Connection Between CSR, Trust, and Company Culture 

  For the past 22 years, the Edelman Trust Barometer has tapped into the global attitudes towards trust in the media, government, and business. In the last ten years we’ve seen a radical shift from people with academic qualifications and people in positions of power to ‘someone just like me.’   This year there’s been another…

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How To Build Trust in Teams

“Corporate culture is the only sustainable competitive advantage that is completely within the control of the entrepreneur. Develop a strong corporate culture first and foremost.” David Cummings, Co-founder of Pardot, a marketing automation platform acquired by Salesforce.  Building a truly exceptional culture depends upon trust within the organization. Trust is defined as a “firm belief…

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