Search results for: tom madden
I Knew Mischief Would Get Attention When I Named My Blog ‘Madden Mischief,’ But Now the Maverick ‘Mischief’ Agency is Legendary in Advertising!
The Mischief Mascot: Credit Shutterstock/Courtesy Mischief @ No Fixed Address Tom Madden, Founder & CEO, TransMedia Group A splash of mischief, a few pinches of salt, some soupcons of absurdity and you have a recipe for capturing attention, a mystical mixture that will poke us out of our platitudinous plodding along the straight and narrow. The…
Read MoreFrom Madden Mischief To Madden Musings
Lemonade Serenade by Don Madden Tom Madden, Founder & CEO, TransMedia Group Often when I meet people, I’m asked if I’m related to Steve Madden, the shoe guy, or the football guru and game creator John Madden. No, but I did meet big John once at the then Bing Crosby Golf Tournament in Pebble Beach, CA…
Read MoreBaseball Pitchers Hate Homeruns, While in PR Pitchers Love When They Hit Jaw-Dropping Homerun Headlines
Tom Madden, Founder & CEO, TransMedia Group Here are some media pitching examples from my latest book WORDSHINE MAN. Some are calling them exemplary that are among many in my highly available new book, jumping up and down and pounding its front cover chest on Amazon. They include these three pitches I made on behalf of…
Read MoreBreaking Muse from Florence
Tom Madden, Founder & CEO, TransMedia Group Is the sudden demise of The News with Shepard Smith on CNBC a symptom of cancel culture creeping over from social media into network television? Or was cancelling the program so swiftly simply a case of realizing it was inappropriate content for an audience interested mainly in…
Read MoreThank You For Helping CommPRO.biz Reach its 12-Year Anniversary!
Twelve years ago, we launched CommPRO.biz as an educational resource for communications professionals. I could have never imagined how far we’ve come. Working with the C-Suite, the contributed content comes from corporate executives, investors, and public relations specialists. Over the years, we expanded into a wide variety of industry sectors, including, marketing, social media,…
Read MoreCan Making Your Own Bed Fit to Lie Upon Be a Prescription for Mental Health?
Tom Madden, Founder & CEO, TransMedia Group No, I’m not a scientist, just a theoretician, highly unlicensed. My laboratory is my bedroom. My medicine is my bed. My patients are myself and my wife. And on World Mental Health Day, I developed a hypothesis based on personal research that there is much mental benefit…
Read MoreMt. Etna, ‘Thank You’
Tom Madden, Founder & CEO, TransMedia Group Not everyone can say a volcano did them a favor, but I’m remembering a big one, a giant one, Mt. Etna did for me forty years ago, still vivid in my mind as if it were yesterday. It erupted in my memory as my PR firm TransMedia…
Read MoreCrisis Management Case Study: Gov. Ron DeSantis
Florida Gov. Ron DeSantis sends plane loads of illegal immigrants to Martha’s Vineyard. From a crisis mgt. standpoint, how effective was this political stunt? “Give me your tired, your poor, Your huddled masses yearning to breathe free, The wretched refuse of your teeming shore, Send these, the homeless, tempest-tossed to me, I lift…
Read MoreSometimes I Feel I’m in a Race with Technology and Losing!
Tom Madden, Founder & CEO, TransMedia Group My tech-minded wife wants me to buy a car with the latest technology that automatically puts on the brakes if someone suddenly steps out in front. And if I’m not up to steering, it will steer by itself. After all, I’m not getting any younger she seems to be…
Read MoreWhy Isn’t There a TV Docuseries About Mar-A-Lago?
(Editor’s Note: Have a look at Madden Mischief to read the potential TV treatment for this new docuseries.) Tom Madden, Founder & CEO, TransMedia Group Seeing Trump’s residence Mar-a-Lago on television day after day on local and national television news, I couldn’t help asking myself this Trumpish question: Why isn’t there a TV docuseries about former…
Read MoreDo Your Sneakers Need This?
Tom Madden, Founder & CEO, TransMedia Group I was just diagnosed with supination by a foot doctor who took my sneakers away from me that he said were causing it. He said they needed emergency treatment, or what he described as a medical version of wheel alignment. What? The malalignment stems from my putting too much…
Read MoreThou Shalt Not Stiff Who Maketh Thee Laugh
Tom Madden, Founder & CEO, TransMedia Group As debtors doth make balance sheets ill, humor cures faster than any threats will. So, try a more creative approach to debt collection. Make your debtors laugh, don’t raise their ire. Try dunning more artfully, adding comedic sparks to a friendlier fire. In business, we’re always coming across slow…
Read MoreDo You Belong in Hi Society?
Tom Madden, Founder & CEO, TransMedia Group What I call Hi Society is what you normally do when someone’s approaching you while you’re walking along the avenue, boardwalk or beach. In Hi Society, the common practice is to say “hi” with or without a short wave and maybe a slight smile depending on your mood and…
Read MoreWho’s at Fault?
Tom Madden, Founder & CEO, TransMedia Group Having breakfast one steamy hot summer morning outside, I couldn’t help looking up from my oats to the source of my discomfort. The blistering sun was pouring down such intense, almost wrathful heat so early. “Stop overdoing it,” I impulsively scolded the sun. Then I quickly realized it…
Read MoreThe Spin Man’s Adventures in Book Signings Starts With Maiden Flight at Trump Taj Mahal
Tom Madden, Founder & CEO, TransMedia Group Of all my book signings, the ones for my first book, “SPIN MAN,” published in 1997, were the most fun and learning experiences I’m happy to share with new authors. This memoir chronicles my adventures and misadventures in public relations after I left NBC. I remember as if…
Read MoreI Don’t Know about You, But I’ve Got An Action-Packed July 4th Weekend Planned in the Best of All Places–My Mind!
Tom Madden, Founder & CEO, TransMedia Group That’s right, all the activities I’ll be enjoying mentally over this jam-packed weekend with my feet up on my easy chair or maybe stretched out on a chaise lounge chair on our sun-drenched balcony overlooking hopefully a tranquil ocean or see me sleepwalking on the beach. On my…
Read MoreClose Calls with Presidents of the United States
Tom Madden, Founder & CEO, TransMedia Group Who really won? Citing irregularities in certain swing states, many still questioned who really won the Presidency. Sound familiar? Only this was the 1960 general election. Was the winner really John F. Kennedy? Or would Richard Nixon pull it out? Irregularities had surfaced in Illinois and Texas. Nixon…
Read MoreRussia’s Bombs and Artillery Will Never Silence Gifted Ukrainian Artists Like Virtuoso Violinist Assia Ahhatt
Tom Madden, Founder & CEO, TransMedia Group Ukrainian Violinist Assia Ahhatt said she has been privileged to represent her nation at venues worldwide and nothing, not even Putin and his murderous and unprovoked attack on her country, will stop her now! “I’m always proud of our people and heritage, and when traveling I witness a…
Read MoreA Closer Look At Botanical Sexism
Tom Madden, Founder & CEO, TransMedia Group Reading one of my favorite newspapers, The Boston Globe, I came across a story about botanical sexism debunked. The Globe is one of the half dozen papers to which I subscribe, plus the mags and digital pubs, endless NBC where I used to work, then CNN and FOX TV. …
Read MoreCould Critical Race Theory Reduce Racial Violence? (OP-ED)
Tom Madden, Founder & CEO, TransMedia Group The mass shooting in Buffalo, NY has me wondering if teaching critical race theory in classrooms might help prevent such horrifying racial violence. Had this incensed 18-year-old Buffalo mass murderer known about our nation’s history of first enslaving, then subjugating African Americans and all the inequities they’ve had…
Read More