Search results for: thought leadership

Think Bigger with Thought Leadership

Stacey Ross Cohen, CEO/President of Co-Communications So, what exactly is a thought leader?  And how can it benefit you? A thought leader is considered an authority on a particular subject matter or industry. They share their deep knowledge, insights and ideas with audiences through speaking engagements, media interviews and content development — — and have…

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Ronn Torossian With 3 Dos and Don’ts of Thought Leadership Marketing

In the past, marketing was simple. Companies simply paid to display their advertisements on televisions and billboards or paid a copywriter to talk about how amazing their business was. However, in the modern age, where customers are more skeptical than ever before, brands are under increasing pressure to prove that they’re as sensational as they…

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Centralizing PR Analysis to Exceed Thought Leadership and ROI Goals

Wes Tyeryar, Director of Strategic Partnerships, PublicRelay The advances in big data are seemingly endless. But just because you can access tons of data, doesn’t necessary mean that your media analysis is up to par. This is further exacerbated when you work in large, highly complex, national teams, that create data silos. The communications team of one of…

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Using Thought Leadership to Stand Out in an Established Market

Tamsen Huver, Director, Western Region, Strategic Partnerships, PublicRelay You would think that excelling in an industry where you have a handful of competitors would be easy, but that is not always the case. In the credit reporting industry, for instance, companies often have a very difficult time differentiating themselves from one another. That’s why when…

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Thought Leadership Actually Requires Thought and Leadership

Frank Strong, Founder & President, Sword and the Script Media The popular technology news site TechCrunch recently announced it was curtailing contributed content. It will stop considering unsolicited pitches from the public in favor of invitation-only contributions. Why the sudden change? Editor-in-Chief Matthew Panzarino and Senior Editor Jon Shieber underscore PR motivations in a co-written…

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Four Counterintuitive Behaviors of the Most Successful Thought Leaders

Mark DiMassimo, Founder and Chief Creative for DiMassimo Goldstein (DiGo) Successful thought leadership takes more than just thinking. It requires thinking differently. If you’re thinking the same, you’re following. And, if you aren’t thinking differently, you are blending in. In other words, disappearing. Invisible matter may dominate the universe, but the invisibles have played no…

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We All Need Leadership Presence

Carol Kinsey Goman, Ph.D. You are talented, skilled, and highly competent, with positive business results that have been responsible for your career progress to this point. What more could you possibly need? At a certain level, the force that will catapult you to more senior positions of leadership may have less to do with the…

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Five Ways to Nurture Positive Leadership, Offer Hope and Help Others

Dr. Susan Kuczmarski, Ed.D., Leadership Expert and Co-Author, “Lifting People Up: The Power of Recognition”  Inclusiveness is a key leadership skill. The Rev. Dr. Martin Luther King, Jr., was exceptional at being inclusive. All leaders can learn from Dr. King’s use of positive leadership and expressions of hope. Leaders who nurture inclusiveness among employees often…

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Inclusive Leadership

  Ronn Torossian, CEO, 5WPR As if the pandemic wasn’t enough to keep leaders up at night. Tragic events earlier this year and mounting pressure also have leaders seeking ways to be more inclusive. Many companies have since ramped up their diversity and equality initiatives and programs. This year, the difference is that many of…

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Humility as an Attribute of Effective Leadership (#1 Trending Article in 2019)

Editor’s Note: This post was originally published last summer and has achieved an extraordinary readership.  It is a timely and important topic.  Appreciation to Helio Fred Garcia for sharing his wisdom with the CommPRO community. Helio Fred Garcia, Executive Director, Logos Institute for Crisis Management and Executive Leadership One of the common patterns of mis-handled crises of…

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Golin Leadership Structure Appoints Matt Neale CEO

Gary Rudnick Named President & COO CommPRO Editorial Staff IPG’s Constituency Management Group (CMG) today announced a streamlined leadership structure at Golin, a leading global public relations firm. Matt Neale will take over as Golin’s sole CEO, effective immediately. Mr. Neale, who had served as co-CEO since 2016 under a shared chief executive leadership structure,…

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iX Leadership: A Few Quick Tips to Thwart Those Gnarly Culture Killers

Meg Manke, Senior Partner, Rose Group Int’l “Hello, McFly?!” This quote recited time-and-again by Biff Tannen in the Back to the Future movies floats around our house pretty frequently. And, whenever I’m asked what the magic recipe is for great customer experience, the same thought pops into my head. “Hello, McFly! Don’t you know the answer?!”…

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4 Leadership Lessons To Learn Today

David Diaz, Director, Davenport Laroche It’s hard to know what kind of leader you’re going to need to be until you find yourself in a position where it’s time to take charge. You might have an idea of what kind of leader you’d like to be, but as situations evolve and reality unfolds, you might discover…

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Marketing and Leadership: Like “Love And Marriage…”

  Ronn Torossian, CEO, 5WPR Noted singer Frank Sinatra introduced the song bearing that title in 1955. Its lyrics went on, “…go together like a horse and carriage……you can’t have one without the other.” Why? Marketing and leadership parallel those lyrics. A marketing manager, as the title implies, manages marketing for an organization. That is…

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Brian Gefter On Leadership

A simple definition of leadership is the action of leading a group of people. This doesn’t sound complicated, yet anything that involves multiple people is never as simple as it might look. There are a variety of factors that surround what makes a person a good leader. Establishing a clear vision, communicating that vision to…

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