Search results for: thought leadership

Think Bigger with Thought Leadership

Stacey Ross Cohen, CEO/President of Co-Communications So, what exactly is a thought leader?  And how can it benefit you? A thought leader is considered an authority on a particular subject matter or industry. They share their deep knowledge, insights and ideas with audiences through speaking engagements, media interviews and content development — — and have…

Read More

Ronn Torossian With 3 Dos and Don’ts of Thought Leadership Marketing

In the past, marketing was simple. Companies simply paid to display their advertisements on televisions and billboards or paid a copywriter to talk about how amazing their business was. However, in the modern age, where customers are more skeptical than ever before, brands are under increasing pressure to prove that they’re as sensational as they…

Read More

Centralizing PR Analysis to Exceed Thought Leadership and ROI Goals

Wes Tyeryar, Director of Strategic Partnerships, PublicRelay The advances in big data are seemingly endless. But just because you can access tons of data, doesn’t necessary mean that your media analysis is up to par. This is further exacerbated when you work in large, highly complex, national teams, that create data silos. The communications team of one of…

Read More

Using Thought Leadership to Stand Out in an Established Market

Tamsen Huver, Director, Western Region, Strategic Partnerships, PublicRelay You would think that excelling in an industry where you have a handful of competitors would be easy, but that is not always the case. In the credit reporting industry, for instance, companies often have a very difficult time differentiating themselves from one another. That’s why when…

Read More

Thought Leadership Actually Requires Thought and Leadership

Frank Strong, Founder & President, Sword and the Script Media The popular technology news site TechCrunch recently announced it was curtailing contributed content. It will stop considering unsolicited pitches from the public in favor of invitation-only contributions. Why the sudden change? Editor-in-Chief Matthew Panzarino and Senior Editor Jon Shieber underscore PR motivations in a co-written…

Read More

Humility as an Attribute of Effective Leadership (#1 Trending Article in 2019)

Editor’s Note: This post was originally published last summer and has achieved an extraordinary readership.  It is a timely and important topic.  Appreciation to Helio Fred Garcia for sharing his wisdom with the CommPRO community. Helio Fred Garcia, Executive Director, Logos Institute for Crisis Management and Executive Leadership One of the common patterns of mis-handled crises of…

Read More

Golin Leadership Structure Appoints Matt Neale CEO

Gary Rudnick Named President & COO CommPRO Editorial Staff IPG’s Constituency Management Group (CMG) today announced a streamlined leadership structure at Golin, a leading global public relations firm. Matt Neale will take over as Golin’s sole CEO, effective immediately. Mr. Neale, who had served as co-CEO since 2016 under a shared chief executive leadership structure,…

Read More

iX Leadership: A Few Quick Tips to Thwart Those Gnarly Culture Killers

Meg Manke, Senior Partner, Rose Group Int’l “Hello, McFly?!” This quote recited time-and-again by Biff Tannen in the Back to the Future movies floats around our house pretty frequently. And, whenever I’m asked what the magic recipe is for great customer experience, the same thought pops into my head. “Hello, McFly! Don’t you know the answer?!”…

Read More

4 Leadership Lessons To Learn Today

David Diaz, Director, Davenport Laroche It’s hard to know what kind of leader you’re going to need to be until you find yourself in a position where it’s time to take charge. You might have an idea of what kind of leader you’d like to be, but as situations evolve and reality unfolds, you might discover…

Read More

Marketing and Leadership: Like “Love And Marriage…”

  Ronn Torossian, CEO, 5WPR Noted singer Frank Sinatra introduced the song bearing that title in 1955. Its lyrics went on, “…go together like a horse and carriage……you can’t have one without the other.” Why? Marketing and leadership parallel those lyrics. A marketing manager, as the title implies, manages marketing for an organization. That is…

Read More

Brian Gefter On Leadership

A simple definition of leadership is the action of leading a group of people. This doesn’t sound complicated, yet anything that involves multiple people is never as simple as it might look. There are a variety of factors that surround what makes a person a good leader. Establishing a clear vision, communicating that vision to…

Read More

Selecting the Strongest Leadership Team to Boost Company Success

Ronn Torossian, CEO, 5WPR  A leader is only as strong as those around him or her. While it’s a huge accomplishment to be entrusted with a leadership position in any business, what almost matters more is the ability to supplement this with other thoughtful hires. Let’s say a business owner is building a new management…

Read More

The George Washington University Center for Excellence in Public Leadership Names Faculty Director and Announces 2019 Schedule

CommPRO Editorial Staff Leslie Grossman was appointed faculty director of the new Women’s Leadership Program at the George Washington University Center for Excellence in Public Leadership (CEPL).  GW CEPL has scheduled two 3-day women’s leadership programs for 2019:  April 3–5 and October 16-18, both to be held at GWU’s Alexandria, Va. Graduate Center. Grossman’s appointment and the 2019 dates for…

Read More

Thought Summit

Event Overview The world is moving fast. Everything you thought was cutting edge now is outdated. How do you keep up? The C-Suite Network Thought Summit is looking forward to the year ahead. The Summit will bring you top speakers focused on equipping you for 2019. Get a deep dive into what’s trending in media,…

Read More

Measuring the Motivators: How Should Organizations Assess Leadership Communication Efforts?

David Murray, Executive Director of the Professional Speechwriters Association Executive communication is often the most expensive function of a communications department. Ironically, by most measures, it’s also the least strategically focused. The just-released 2016 membership study by the Professional Speechwriters Association (PSA) focused on “intentionality” in executive communication and came to these combined findings, which can…

Read More

Trump’s 100-Day Speech in Harrisburg: Presidential “Leadership” Turned on Its Head

Richard Levick, Esq., Chairman and CEO, LEVICK If asked to define “presidential leadership,” most communications professionals would, I suspect, cite such traditional qualities as consistency, thoughtfulness, and the capacity to rise above narrow partisanship. To which the current occupant of the White House, New York native Donald Trump, would snarl: “Fuggedaboutit!” Restraint and reflection? They’re…

Read More