Search results for: teams

Making Teams Better in 2020

Loretta Prencipe and Leah Cox , Makovsky Weariness. Fatigue. Zoom Zombies. It’s real (or real enough). No one told us that 2020 would be the year that everything changed – and the year is not done with us yet. Work is at home.  School is at home. The fight for racial and social equality is…

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Leading Teams Through Adversity

Linda D. Henman, Ph.D., The Decision Catalyst ™ Most theorists agree that leaders need to be concerned with a team’s content, process, and output. B.W. Tuckman suggested teams mature in a predictable four stage process: forming, storming, norming, and performing. Paul Hersey and Ken Blanchard suggested leaders consider the maturity of the group before deciding which…

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Remote Teams: 10 Tips To Manage Them Effectively

  Marie Raperto, The Hiring Hub Remote teams are a reality.  Whether on a permanent basis or during times of upheaval, doing work remotely is now the norm.  But without a water cooler, breakroom, conference room, what is the best way to handle your remote team?  Here are 10 tips to help you devise a strategy…

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5 Ways Media Analysis Is a Game Changer for Strategic Investor Relations Teams

Leslie Stefanik, Vice President, Marketing, PublicRelay With the rise of activist and ESG investing, corporate brand reputation is more important than ever to strategic investor relations teams. Your team needs to understand the media narrative around your company – and try to guide it. To do this, IR teams must now proactively monitor and engage the…

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Why Data-Driven Communications Teams are More Agile and Efficient

Eric Koefoot, President & CEO, PublicRelay I recently spoke at the PRSA 2018 International Conference in Austin, TX on why data-driven communications team are more agile and efficient.  In a nutshell, quality data and analysis facilitate timely, informed strategic decision making, allowing teams to pivot strategies and resources when necessary, and demonstrate when a crisis…

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Four Simple Ways Leaders Can Support Their Teams

David Diaz, Senior Executive, Davenport Laroche While every person in a workplace has unique skills and talents to offer that firm, they all work better when they’re motivated and inspired by a great leader. With the right support, a leader can transform a collection of dispersed workers into a cohesive unit, ready to tackle any problem…

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Keeping Teams Engaged During Summertime

By Shawn Dickerson, Director of Solutions Marketing, Workfront It’s summertime, and the living’s easy – and that’s typical for many companies during the summer months. Lighter workloads and more frequent vacations can make the usual fast-paced office environment feel uncomfortably slow. However, those phases in a team’s bandwidth should be seized as valuable opportunities to refine…

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The Evolving PR & Marketing Partnership

Learn how PR can improve its position through tech adoption, data analysis and ROI measurement—all by working in unison with marketing teams. Created in partnership with PRWeek, The Evolving PR and Marketing Partnership: Benefits of Self-Reflection challenged PR pros in the U.S. and Europe to compare themselves to their marketing counterparts by taking an honest look…

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Stratifyd Launches Next Generation Data Analytics Platform

CommPRO Editorial Staff Stratifyd, a technology company that democratizes data science and artificial intelligence (AI) through self-service data analytics, today announced a revolution in data analytics with the launch of its next generation platform. This powerful analytics engine was re-designed from the ground up to be intuitive and easy-to-use, enabling business users – regardless of…

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How Will a Union Push Transform Print Media?

Ronn Torossian, CEO, 5WPR These are challenging times for the print media industry. What was once the touchstone and foundation of all media is in the process of a titanic shift, thanks in large part to the popularity and ubiquity of the internet. Newspapers, while still valuable, are closing or reducing their staff and delivery…

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Play Ball??? (With A Truism That PR People Should Never Forget)

Arthur Solomon Once again, Major League Baseball team owner and some of their players are in disagreement. The issue this time is to “Play Ball” or not to “Play Ball” in the era of the coronavirus. Only the most fanatic of fanatic sports fans still believe that the owners of Major League Baseball clubs (MLB),…

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Understanding Connected TV Advertising Fraud & What We Can Do About It

Dan Lowden, CMO, White Ops It’s an intuitive progression: fraud follows money. Wherever there’s a new marketplace taking root, fraudsters will swoop in and try to capture a chunk of that cash before they get found out and evicted. In digital advertising, those fraudsters often use sophisticated bots to carry out that theft. These sophisticated…

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Should People Be Mascots?

Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org  After evading public pressure for decades, financial concerns have finally sacked the National Football League’s (NFL) Washington franchise, causing it to change a name that Merriam-Webster defines as “offensive.”  While it’s good that Native Americans will no longer be subject to that denigration, a broader…

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It’s High Noon for Employee Engagement

Tara Lilien, Chief Talent Officer, Peppercomm When the COVID-19 crisis hit and it became clear we’d need to vacate our New York, San Francisco and London offices, Peppercomm’s senior management team quickly gathered for what would be our last in-person meeting.  We discussed how we could stay connected with everyone knowing they’d be leaving the office…

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How to Boost and Maintain Your Team

GO-TO-ISM: Building The Ultimate Team Spirit Bruce Tulgan, Author Go-to-ism is “the way of the go-to person”:  a philosophy of work and a way of conducting yourself at work. You must believe that serving others—making yourself incredibly valuable to the people around you, building goodwill and a positive reputation—will make others want to do things…

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