Search results for: teams

5 Ways Media Analysis Is a Game Changer for Strategic Investor Relations Teams

Leslie Stefanik, Vice President, Marketing, PublicRelay With the rise of activist and ESG investing, corporate brand reputation is more important than ever to strategic investor relations teams. Your team needs to understand the media narrative around your company – and try to guide it. To do this, IR teams must now proactively monitor and engage the…

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Why Data-Driven Communications Teams are More Agile and Efficient

Eric Koefoot, President & CEO, PublicRelay I recently spoke at the PRSA 2018 International Conference in Austin, TX on why data-driven communications team are more agile and efficient.  In a nutshell, quality data and analysis facilitate timely, informed strategic decision making, allowing teams to pivot strategies and resources when necessary, and demonstrate when a crisis…

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Four Simple Ways Leaders Can Support Their Teams

David Diaz, Senior Executive, Davenport Laroche While every person in a workplace has unique skills and talents to offer that firm, they all work better when they’re motivated and inspired by a great leader. With the right support, a leader can transform a collection of dispersed workers into a cohesive unit, ready to tackle any problem…

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Keeping Teams Engaged During Summertime

By Shawn Dickerson, Director of Solutions Marketing, Workfront It’s summertime, and the living’s easy – and that’s typical for many companies during the summer months. Lighter workloads and more frequent vacations can make the usual fast-paced office environment feel uncomfortably slow. However, those phases in a team’s bandwidth should be seized as valuable opportunities to refine…

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Trends for 2020: The Future of Mid-Sized Agencies Use of Outsourced Digital Solutions to Unlock New Revenue and Keep Overheads In Check

Tom Becktold, CMO, Insight Media Labs/NewsDriver  Surveying the wreckage of a big account loss in 2016, then-CEO for Zapp360 Peter Brand identified key issues that went wrong and set out to fix them for existing and future clients. His approach ultimately led to an entirely new business designed to cater to medium-sized agencies that face…

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Attention B2B Marketers: Why LinkedIn Rules

Mike Orr, COO, Grapevine6 With 650 million professional members, LinkedIn must be considered in any social marketing strategy. LinkedIn is often overlooked by marketers because its professional ‘personality’ does not lend itself to glitzy consumer campaigns that win awards and attract press coverage. As marketers we would be wise to explore the untapped potential of…

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PR Influencers Weigh In On Trends Transforming the PR Profession

Rich Jachetti, Senior Partner, The Stevens Group 2020 is right around the corner. And if the coming year is anything like what we saw last year, and the year before that in our profession, the competition to stay relevant and compete across once siloed agency category lines will continue to blur, according to 16 leading lights…

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How Legacy Industries Are Changing Marketing (and Vice Versa)

Building a World-Class Marketing Organization from the Ground-Up AJ Lee, Director of Marketing, NEXT Trucking Over the past few years, the term “FreightTech” has become a buzzword to describe those who operate at the intersection of technology and freight/logistics -an increasingly crowded field that counts autonomous trucking, clean trucks, trucker safety, and app-powered marketplaces like…

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Æternity and Microsoft Will Host Blockchain Startup Accelerator Program in Malta

CommPRO Editorial Staff Æternity, the next-generation, open-source blockchain for building decentralized applications, announced a partnership with Microsoft Innovation Center (MIC) to support the growth of blockchain technology in Malta. Through this partnership, Æternity’s investment arm, AE Ventures, and Microsoft will host regular blockchain events in Malta to promote the country’s positioning as a friendly jurisdiction…

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Does IPO Mean “Uh-oh!” for Competitors?

Amy Dardinger, Manager, Media Relations, SSPR  In 2018, 190 companies issued initial public offerings in the US. So far this year, many of the companies filing have been big names, and both Zoom and Pinterest had excellent debuts. For the most part, the major launches have been successful, generating headlines and positive movement on the stock market.  A…

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Just Do It – How to Determine if Your Brand is at Risk

Andrea Brody, Chief Marketing Officer, Riskonnect It’s no secret that enterprises are wrought with risks. And yet, while bad workplace environments and less than secure firewalls are gaining all of the attention, many chief marketers are finding their biggest selling point is also their biggest risk: their brands. We all witnessed the mixed reactions to Nike…

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Failure to Launch: Communication Lessons from the WeWork IPO

Bob Geller, President, Fusion PR Those who follow the business headlines no doubt noted the slow-motion crash and burn otherwise known as the recent WeWork IPO debacle. After much negative press and investment community angsting, the IPO was postponed – and then the board promptly removed CEO Adam Neumann. What are the key takeaways for…

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Widespread Perception Shift Helps to Propel the Cannabis Industry to New Heights

CommPRO Editorial Staff The cannabis market showed investors its long-term potential in recent years. Despite legal setbacks on the federal level, the young industry has made impressive progress in terms of cultivation, distribution, packaging and product innovation. This positive trajectory is expected to continue, especially as legalization sweeps throughout the U.S., Europe, and Latin America. For example,…

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The Female Advantage in Leadership: EQ

Tomas Chamorro-Premuzic, Chief Talent Scientist, ManpowerGroup Emotional intelligence, or EQ, concerns the ability to understand and manage your own and other people’s emotions; it is the best single measure of people skills. Individuals with higher EQs are generally more effective in leadership roles. Despite the small gender differences for EQ, as a group, women tend…

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iX Leadership: A Few Quick Tips to Thwart Those Gnarly Culture Killers

Meg Manke, Senior Partner, Rose Group Int’l “Hello, McFly?!” This quote recited time-and-again by Biff Tannen in the Back to the Future movies floats around our house pretty frequently. And, whenever I’m asked what the magic recipe is for great customer experience, the same thought pops into my head. “Hello, McFly! Don’t you know the answer?!”…

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Building a Community of Trust in the Workplace

Editor’s Note: Patrice Tanaka, Founder & Chief Joy Officer, Joyful Planet LLC  gave this speech at PRAXIS8 on Friday, Sept. 27, 2019 in Goa, India.  PRAXIS8 is the largest PR Conference in India.  This year it was held In Goa, India. About Patrice Tanaka: After an award-winning PR & Marketing career and co-founding three agencies, Patrice Tanaka…

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Never a Losing Season

  Ronn Torossian, CEO, 5WPR Legendary and former Green Bay Packers football coach Vince Lombardi never had a losing season and was once quoted as saying, “Leaders are made, they are not born.” Leading Your Team The path to success in any large organization is built on the successes of the entire team. It’s extremely…

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FanChain Aims to Bring Crypto Mainstream

CommPRO Editorial Staff SportsCastr, the live-streaming platform that lets anyone become a sports color commentator, announced the launch of FanChain. Under development since last year, FanChain includes a cryptocurrency (the “FANZ” token) that lets sports fans earn and redeem tokens, and provides tools to teams, leagues and media companies that enable them to integrate a…

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