Search results for: teams

5 Ways Media Analysis Is a Game Changer for Strategic Investor Relations Teams

Leslie Stefanik, Vice President, Marketing, PublicRelay With the rise of activist and ESG investing, corporate brand reputation is more important than ever to strategic investor relations teams. Your team needs to understand the media narrative around your company – and try to guide it. To do this, IR teams must now proactively monitor and engage the…

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Why Data-Driven Communications Teams are More Agile and Efficient

Eric Koefoot, President & CEO, PublicRelay I recently spoke at the PRSA 2018 International Conference in Austin, TX on why data-driven communications team are more agile and efficient.  In a nutshell, quality data and analysis facilitate timely, informed strategic decision making, allowing teams to pivot strategies and resources when necessary, and demonstrate when a crisis…

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Four Simple Ways Leaders Can Support Their Teams

David Diaz, Senior Executive, Davenport Laroche While every person in a workplace has unique skills and talents to offer that firm, they all work better when they’re motivated and inspired by a great leader. With the right support, a leader can transform a collection of dispersed workers into a cohesive unit, ready to tackle any problem…

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Keeping Teams Engaged During Summertime

By Shawn Dickerson, Director of Solutions Marketing, Workfront It’s summertime, and the living’s easy – and that’s typical for many companies during the summer months. Lighter workloads and more frequent vacations can make the usual fast-paced office environment feel uncomfortably slow. However, those phases in a team’s bandwidth should be seized as valuable opportunities to refine…

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Combine PR Savvy with Business Sense to Make Profits

Rich Jachetti, Senior Partner, The Stevens Group A good friend (I’ll call him Dave) owned a public relations agency for about 8 years and on the surface it appeared as if his agency was doing fine. Or so I thought. One day he confided in me. “I love having my own business,” he said. “But…

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United Africa Blockchain Association to Accelerate Blockchain Adoption in Africa

CommPRO Editorial Staff Africa’s economic and technological development agenda is noticeably pivoting towards a focus on Fourth Industrial Revolution innovations such as blockchain technology. A World Economic Forum survey suggested that 10 percent of global GDP will be stored on blockchain by 2027. In addition, worldwide spending on blockchain solutions is expected to grow to nearly…

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How Many Followers Do You Need on Instagram to Get Paid?

Ronn Torossian, CEO, 5WPR As digital marketing and entrepreneurship expert, author, speaker and trainer Jay Kubusek, was quoted as saying “success all depends upon the second letter.”   A survey by PodSquad, a company that helps connect brands with influencers, revealed some surprising results.  Besides polling 300 paid Instagram influencers, the company also queried 50 brands…

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With Global Alliance, an International Network of Tech Public Relations Agencies, Launches

Founding Members include Affect (North America), With (UK), WEdge (China), Ideosphere (India), Bold (Singapore) CommPRO Editorial Staff Affect, a public relations agency specializing in technology, healthcare and professional services, and European tech PR and marketing agency With, announced today the creation of a global network of technology public relations agencies, the With Global Alliance. The With Global Alliance is launching…

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Planning for 2020: What Non-Profit Communicators Should Know

Amanda ReCupido, Vice President, Public Communications Inc. As communicators plan their earned media strategies for 2020, be sure to keep these tips in mind to achieve share of voice in an ever-increasingly noisy media landscape. Start with strategy The foundation of good communications is planning. Setting aside dedicated time at the start of the year…

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5W Public Relations Names Matthew Caiola and Dara A. Busch President

CommPRO Editorial Staff 5W Public Relations, one of the 15 largest independently-owned PR firms in the U.S., announced today that effective immediately, Matthew Caiola and Dara A. Busch have been promoted to President of 5W Public Relations. The two presidents will play a vital role in the continued expansion and aggressive growth plans of 5WPR.  Matthew Caiola…

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2020 Election Advertising: Get Ready for a Wild Ride!

Tiffany Coletti Kaiser, EVP Marketing, Digital Remedy If previous election cycles are any indication, the upcoming political advertising scene is about to get wild. With political ad spending expected to hit an all-time high of nearly $10 billion ($3.6 billion more than the 2016 election) it is safe to say we’re in for a multi-channel…

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Vanguard Releases 2020 Economic and Market Outlook Report

CommPRO Editorial Staff Vanguard released its comprehensive outlook and analysis on the global economy and financial markets. With ongoing trade tensions, geopolitical uncertainty, and unpredictable policymaking becoming the new normal, Vanguard expects U.S. growth to decelerate below trend to around 1% in 2020, with the risk of recession still elevated. “The current geopolitical environment is defining a…

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ELEV8CON Reveals Final Agenda for Blockchain Event in Vegas

CommPRO Editorial Staff ELEV8CON has revealed the final agenda for this month’s 4-day Las Vegas Conference that will convene leaders of blockchain technology, enterprise IT, digital assets, regulators, investors, and technologists. This year’s event will be held at The INDUSTRIAL Event space, December 8-11 in Las Vegas, and will include a number of networking events…

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Garrett Pleads His Case, League Unmoved

Ronn Torossian, CEO, 5WPR About a week after receiving an “indefinite suspension” from the National Football League for egregious unnecessary roughness stemming from an on-field fight, during which he smashed a helmet down on the head of Steelers quarterback Mason Rudolph, Browns defensive lineman Myles Garrett was given the opportunity to plead his case.  Garrett…

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Trends for 2020: The Future of Mid-Sized Agencies Use of Outsourced Digital Solutions to Unlock New Revenue and Keep Overheads In Check

Tom Becktold, CMO, Insight Media Labs/NewsDriver  Surveying the wreckage of a big account loss in 2016, then-CEO for Zapp360 Peter Brand identified key issues that went wrong and set out to fix them for existing and future clients. His approach ultimately led to an entirely new business designed to cater to medium-sized agencies that face…

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Attention B2B Marketers: Why LinkedIn Rules

Mike Orr, COO, Grapevine6 With 650 million professional members, LinkedIn must be considered in any social marketing strategy. LinkedIn is often overlooked by marketers because its professional ‘personality’ does not lend itself to glitzy consumer campaigns that win awards and attract press coverage. As marketers we would be wise to explore the untapped potential of…

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How Legacy Industries Are Changing Marketing (and Vice Versa)

Building a World-Class Marketing Organization from the Ground-Up AJ Lee, Director of Marketing, NEXT Trucking Over the past few years, the term “FreightTech” has become a buzzword to describe those who operate at the intersection of technology and freight/logistics -an increasingly crowded field that counts autonomous trucking, clean trucks, trucker safety, and app-powered marketplaces like…

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