Search results for: sustainability

COVID-19’s Impact on Sustainability: 3 Trends in Media Coverage

Ellen Mallernee Barnes, Vice President of Content; Stephanie Clarke, Vice President; Lesley Sillaman, Senior Vice President; Linda Descano, Executive Vice President; Deanna Tomaselli, Account Supervisor; and Audrey Arbogast, Senior Account Executive at Red Havas Had this past April been an ordinary April, the news media would have likely done its usual flurry of Earth Month—and…

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Introducing NSF 391.1: Professional Services Sustainability Standard

John Edelman, Managing Director, Global Engagement and Corporate Responsibility, Edelman Professional services firms, like other sector-specific organizations represented by such groups as The Sustainability Consortium, Electronic Industries Citizenship Coalition(EICC), and the Sustainable Apparel Coalition, have seen stakeholder expectations increase for operating our companies more sustainably. We have experienced a growing number of RFP client requests…

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The Growing Need of Mobile Threat Defense (INFOGRAPHIC)

Sonali Datta, Scalefusion Mobile devices have tip-toed into our day-to-day lives as a form of convenience and entertainment and now have made a permanent, indispensable place for themselves in our personal as well as professional lives. Enterprises who haven’t yet adopted mobile devices for business optimization and using conventional means of operation are practically losing…

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Making Teams Better in 2020

Loretta Prencipe and Leah Cox , Makovsky Weariness. Fatigue. Zoom Zombies. It’s real (or real enough). No one told us that 2020 would be the year that everything changed – and the year is not done with us yet. Work is at home.  School is at home. The fight for racial and social equality is…

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XDB Foundation Formed to Support DigitalBits

CommPRO Editorial Staff The DigitalBits ecosystem has gained a new key contributor with the formation of the XDB Foundation (the “Foundation”), a non-profit organization dedicated to supporting DigitalBits, as well as related initiatives and technologies. The XDB Foundation’s key initiatives include the DigitalBits Ecosystem Support Program, aiming to provide both financial and non-financial assistance to…

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PR Masters Series Podcast, Episode #25 – Carol Cone

Overview The Stevens Group is pleased to present the podcast series that salutes the masters of public relations and revels in their observations, insights and advice to PR professionals.  This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who…

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Activism Is Alive and Growing, But…

Hamed Wardak, Entrepreneur Swedish teenager Greta Thunberg isn’t the only person making waves about climate change these days. More recently, nearly 400 employees at Amazon disregarded company policy and voiced their displeasure about their employer’s mandate intended to stifle public discourse by its employees on the topic. What made the Amazon employees’ position more pronounced…

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Ketchum’s Barri Rafferty Offers Advice to Companies From the Data Privacy Conversation at Davos

Barri Rafferty, Global CEO & President, Ketchum With the world’s eyes on Davos, it’s a bit ironic that privacy is such a key topic. But with so many tech leaders in attendance—along with the politicians seeking to regulate their companies—it’s a natural place for a discussion about how the data of billions is being used. Privacy “cannot be a luxury good,” said Google CEO Sundar Pichai here yesterday, echoing…

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Burberry after its Burning Ban

Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah College, Author of Honorable Influence, Founder of MindfulMarketing.org  Did you give or receive clothing this holiday season?  You may not know that if that sweater, jacket, or hat hadn’t been purchased, it might have been burned.  In an age of increased environmental consciousness and frequent corporate cutbacks how can companies tolerate…

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3 Ways To Maintain Brand Identity Across Social Platforms

Jodie Manners, Copywriter We all want to find our clique, which is why we surround ourselves with people who are like us. People we can relate to. Interestingly, evidence suggests we extend this preference to brands. Our favourites are all well-defined and relatable. We’re talking brands that:  Give off a strong and narrow message Clearly define…

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Why It’s Okay to Brag about Corporate Social Responsibility

Brad Rye, Senior Vice President/Managing Director, Mower Corporate social responsibility (CSR) is the continuing commitment by a business to behave ethically and contribute to economic development while improving the quality of life of the workforce and its families as well as the local community and society at large, according to The Word Business Council for…

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One Story At A Time: In Observance of World Entrepreneurs’ Day

Ahmed Flex Omar, Co-Founder and Deputy Director for MALA Today we celebrate World Entrepreneurs’ Day in an effort to bring awareness and appreciation for entrepreneurship, innovation and leadership throughout the world. Social entrepreneurship is a responsibility. Coming from a corporate and finance background, I realized that entrepreneurship is not just about simply taking risks or…

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Why Cryptocurrency Needs Derivatives

CommPRO Editorial Staff Bitcoin. Almost everyone has heard of this digital currency aka cryptocurrency. In recent months, the price of Bitcoin has plummeted – and rebounded – leading investors on an uncomfortable “roller coaster ride.” Other “alternative coins”, or altcoins, have faired the same, if not worse, up and down price valuation.The newness and great…

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Blockchain: How Cryptocurrencies are Changing our Digital Economy

Wendy Glavin, Founder & CEO, Wendy Glavin Agency On July 11, 2019, I participated in BitAngels New York City’s July meeting, hosted at Ideanomics. The morning was an action-packed pitchfest. BitAngels was hosted by blockchain industry leader Michael Terpin.  The event included  Rajesh Anandan, Co-Creator of UNICEF Kid Power and presentations by Benjamin Kaplin, Co-CEO of…

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PR Masters Series Podcast, Episode #2 – Barri Rafferty

The Stevens Group is pleased to present a new podcast series that salutes the masters of public relations and revels in their observations, insights and advice to PR professionals.  This new series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those…

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