Search results for: sustainability

The Case for Sustainability

Ronn Torossian, CEO, 5WPR Remember the song, “It’s Not Easy Being Green,” first performed in 1969 by Jim Henson as Kermit the Frog on both Sesame Street and The Muppet Show? It became so popular that other big artists like Frank Sinatra and Ray Charles subsequently recorded it. Being green recently got another boost with…

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COVID-19’s Impact on Sustainability: 3 Trends in Media Coverage

Ellen Mallernee Barnes, Vice President of Content; Stephanie Clarke, Vice President; Lesley Sillaman, Senior Vice President; Linda Descano, Executive Vice President; Deanna Tomaselli, Account Supervisor; and Audrey Arbogast, Senior Account Executive at Red Havas Had this past April been an ordinary April, the news media would have likely done its usual flurry of Earth Month—and…

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Introducing NSF 391.1: Professional Services Sustainability Standard

John Edelman, Managing Director, Global Engagement and Corporate Responsibility, Edelman Professional services firms, like other sector-specific organizations represented by such groups as The Sustainability Consortium, Electronic Industries Citizenship Coalition(EICC), and the Sustainable Apparel Coalition, have seen stakeholder expectations increase for operating our companies more sustainably. We have experienced a growing number of RFP client requests…

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CanCoin ($CANNA) Now Listed on KingSwap and PancakeSwap DEXes

CommPRO Editorial Staff Technicorum Holdings, an incubator of innovative DeFi and NFT project KingSwap, announced the listing of the $CANNA token on PancakeSwap and KingSwap decentralized exchanges. The CanCoin project has confirmed the listing of the $CANNA tokens on PancakeSwap and KingSwap decentralized exchanges as of October 12th 2021. Users can now swap the $CANNA…

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PR Masters Series Podcast, Episode #54 – Michelle Olson, APR

About the Podcast The Stevens Group has been presenting the PR Masters Series Podcast for almost two years now.  This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession.  Today’s special guest is Michelle Olson,…

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Gamified Blockchain Investment Platform on 3D Island has Launched

CommPRO Editorial Staff Clam Island, a gamified yield farming and NFT investment platform, successfully launched at the end of last month. Clam Island aims to gamify blockchain investment and brig DeFi to the masses by making the process easy, fun and effective. The platform is built on a 3D Island with in-game characters that support…

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5WPR CEO On Purpose-Driven Marketing Strategies

Ronn Torossian, CEO, 5WPR Companies that use purpose-driven marketing strategies do so in an effort to center all of their communication strategies around a certain social cause which aligns with their  own core values. The goal of this type of marketing strategy is for a company to develop a stronger relationship with the target audience…

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eBay’s Plan for a Sustainable Future (INFOGRAPHIC)

Brian Wallace, Founder & President, NowSourcing Climate change is more than a political issue. It is an ever growing threat to people everywhere.  Businesses across industries rely on a livable planet rich in natural resources to operate.  As more companies come around to this school of thought, investments in sustainable commerce are growing more widespread.  Soon,…

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Celebrating International Day of Peace in the Workplace

  This year, as we heal from the COVID-19 pandemic, the United Nations asks for a focus on how to help everyone recover better, how to build resilience, and how to transform our world into one that is more equal, just, equitable, inclusive, sustainable, and healthier. How can these ideals contribute to improving our company…

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Gen Z Students Teach Their Professor About Thrifting

  Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org   Remember the excitement of your first time wearing a new jacket or pair of shoes?  Did you wonder how the original owner felt when they wore them?  You probably didn’t unless you’ve been part of one of the hottest consumer…

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ESG in Action: 2 Hands-on Examples for Your Organization

  ESG is an all-hands endeavor, and should become part of the day-to-day fabric of the enterprise, with everyone involved and everyone buying in. Tony Silber, Editorial Director, Ragan Communications ESG—Environmental, Social and Governance—encompasses the concept of building sustainability into your organization as a core tenet. It’s gained urgency in recent years, and now it’s frequently…

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The Sometimes Overlooked Role of Communications in an ESG Effort

  Communicators have a broad toolkit for making waves in this crucial area. Tony Silber, Editorial Director, Ragan Communications The rise of ESG—Environmental, Social and Governance—and the notion of building a sustainable business, is one of the defining business imperatives of the last half decade. It will increase in importance going forward. At its core it’s…

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CoinAgenda Announces 2021 Events

CoinAgenda Europe – Sept 27-29 in Monaco (following the Monaco Yacht show) CoinAgenda Middle East & Africa – Oct 8-10 in Dubai (part of Gulf Blockchain Week) CoinAgenda Global – Oct 25-27 in Las Vegas (part of LV Blockchain Week) CoinAgenda Caribbean – Dec 6-8 in Puerto Rico (part of PR Blockchain Week)  

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Survey: 90% of Americans Want Less Meetings at Work to Enhance Productivity

Data showcases the frustration of cumbersome meetings, citing time wasted and fatigue, as one in five workers reports having 4-6 meetings per day CommPRO Editorial Staff FischTank PR, a leading public relations and marketing firm spanning sustainability/cleantech, healthcare/biotech, and B2B technologies, among others, today announced the findings of a study designed to highlight the negative…

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Marketing Clothes for Outdoorsy Types

     Ronn Torossian, CEO, 5WPR A lot of people love the outdoors, and people with some connection to the outdoors or outdoor enthusiasts need to be outfitted. Then there is also the need to share on social media the experience of going outside with others. It is important to produce ethically curated content for…

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College Athletes Must Get in Condition for Commercialism

  Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org   College students enjoy talking about ads, especially ones that feature top athletes like Tom Brady, Serena Williams, and Lebron James.  The NCAA’s momentous decision to allow college athletes to become paid spokespeople has leveled the promotional playing field, but are young,…

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5WPR CEO On Learning from HP’s TikTok Marketing and PR Efforts

One of the biggest priorities for one of the most popular social media apps right now, TikTok is brand safety. That means the video creating and sharing platform is very mindful of how brands are able to work with the app to promote their own marketing and public relations efforts.  In fact, the platform recently…

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