Search results for: sustainability
COVID-19’s Impact on Sustainability: 3 Trends in Media Coverage
Ellen Mallernee Barnes, Vice President of Content; Stephanie Clarke, Vice President; Lesley Sillaman, Senior Vice President; Linda Descano, Executive Vice President; Deanna Tomaselli, Account Supervisor; and Audrey Arbogast, Senior Account Executive at Red Havas Had this past April been an ordinary April, the news media would have likely done its usual flurry of Earth Month—and…
Read MoreIntroducing NSF 391.1: Professional Services Sustainability Standard
John Edelman, Managing Director, Global Engagement and Corporate Responsibility, Edelman Professional services firms, like other sector-specific organizations represented by such groups as The Sustainability Consortium, Electronic Industries Citizenship Coalition(EICC), and the Sustainable Apparel Coalition, have seen stakeholder expectations increase for operating our companies more sustainably. We have experienced a growing number of RFP client requests…
Read MoreRichard Levick — The Age of Transparent Political Donations Is Upon Us
Richard Levick, Esq., Chairman & CEO, LEVICK On July 27th in 1974, the House Judiciary Committee recommended that Richard M. Nixon be impeached and removed from office. By January of 1975, there were 93 new members of Congress, including 49 seats in the House and Senate which had flipped Republican to Democrat. In the…
Read MoreThe Growing Need of Mobile Threat Defense (INFOGRAPHIC)
Sonali Datta, Scalefusion Mobile devices have tip-toed into our day-to-day lives as a form of convenience and entertainment and now have made a permanent, indispensable place for themselves in our personal as well as professional lives. Enterprises who haven’t yet adopted mobile devices for business optimization and using conventional means of operation are practically losing…
Read MoreThe Pandemic Has Shown Us the Best Way to Build a Team Is to Nurture the Individuals Within It
Linda Descano, CFA®, Executive Vice President, Red Havas When invited to write about building team spirit among employees at a time when we so desperately need to remain connected, my inner networker kicked right into gear. I went to those who I consider “my team”—current and former colleagues, as well as friends and family members near and far. When…
Read MoreMaking Teams Better in 2020
Loretta Prencipe and Leah Cox , Makovsky Weariness. Fatigue. Zoom Zombies. It’s real (or real enough). No one told us that 2020 would be the year that everything changed – and the year is not done with us yet. Work is at home. School is at home. The fight for racial and social equality is…
Read MoreXDB Foundation Formed to Support DigitalBits
CommPRO Editorial Staff The DigitalBits ecosystem has gained a new key contributor with the formation of the XDB Foundation (the “Foundation”), a non-profit organization dedicated to supporting DigitalBits, as well as related initiatives and technologies. The XDB Foundation’s key initiatives include the DigitalBits Ecosystem Support Program, aiming to provide both financial and non-financial assistance to…
Read MorePR Masters Series Podcast, Episode #25 – Carol Cone
Overview The Stevens Group is pleased to present the podcast series that salutes the masters of public relations and revels in their observations, insights and advice to PR professionals. This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who…
Read MoreCocoTaps Acquires Robotic Beverage Technologies to Tap Coconuts and Help Combat Covid-19 for Health & Safety
CommPRO Editorial Staff CocoVinny Zaldivar, CEO and Chief Coconut at CocoTaps LLC, announced today the acquisition of Robotic Beverage Technologies Inc (ROBO BEV) to accelerate the development of the Coco Tapomatic product launching late 2020. “After seeing all the hardware and software development from ROBO BEV’s team of engineers it was a no-brainer to ask…
Read MoreEmpowering Women to be Leaders – Be Authentic, Informed and Multidimensional
Rebecca Cenni-Leventhal, Founder and CEO of Atrium With all that’s changing in the C-suite, visibility is becoming increasingly important. For women who’d like to make a push for their place in the executive suite, now is the time! CEOs depend on a strong team of experts to bring business strategy to life, and we’re seeing…
Read MoreActivism Is Alive and Growing, But…
Hamed Wardak, Entrepreneur Swedish teenager Greta Thunberg isn’t the only person making waves about climate change these days. More recently, nearly 400 employees at Amazon disregarded company policy and voiced their displeasure about their employer’s mandate intended to stifle public discourse by its employees on the topic. What made the Amazon employees’ position more pronounced…
Read MoreKetchum’s Barri Rafferty Offers Advice to Companies From the Data Privacy Conversation at Davos
Barri Rafferty, Global CEO & President, Ketchum With the world’s eyes on Davos, it’s a bit ironic that privacy is such a key topic. But with so many tech leaders in attendance—along with the politicians seeking to regulate their companies—it’s a natural place for a discussion about how the data of billions is being used. Privacy “cannot be a luxury good,” said Google CEO Sundar Pichai here yesterday, echoing…
Read MoreTrending at Davos: Ketchum’s Barri Rafferty Previews Key Topics at the World Economic Forum 2020
Barri Rafferty, Global CEO & President, Ketchum As more than 30 heads of state and nearly 120 billionaires descend on Davos, Switzerland, for the World Economic Forum’s 50th Annual Meeting, the schedule is shaping up with some predictable themes and some that are newer to this Alpine landscape. As I return for my seventh Davos experience, I’m eager to participate…
Read MoreBurberry after its Burning Ban
Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah College, Author of Honorable Influence, Founder of MindfulMarketing.org Did you give or receive clothing this holiday season? You may not know that if that sweater, jacket, or hat hadn’t been purchased, it might have been burned. In an age of increased environmental consciousness and frequent corporate cutbacks how can companies tolerate…
Read More3 Ways To Maintain Brand Identity Across Social Platforms
Jodie Manners, Copywriter We all want to find our clique, which is why we surround ourselves with people who are like us. People we can relate to. Interestingly, evidence suggests we extend this preference to brands. Our favourites are all well-defined and relatable. We’re talking brands that: Give off a strong and narrow message Clearly define…
Read MoreWhy It’s Okay to Brag about Corporate Social Responsibility
Brad Rye, Senior Vice President/Managing Director, Mower Corporate social responsibility (CSR) is the continuing commitment by a business to behave ethically and contribute to economic development while improving the quality of life of the workforce and its families as well as the local community and society at large, according to The Word Business Council for…
Read MoreOne Story At A Time: In Observance of World Entrepreneurs’ Day
Ahmed Flex Omar, Co-Founder and Deputy Director for MALA Today we celebrate World Entrepreneurs’ Day in an effort to bring awareness and appreciation for entrepreneurship, innovation and leadership throughout the world. Social entrepreneurship is a responsibility. Coming from a corporate and finance background, I realized that entrepreneurship is not just about simply taking risks or…
Read MoreWhy Cryptocurrency Needs Derivatives
CommPRO Editorial Staff Bitcoin. Almost everyone has heard of this digital currency aka cryptocurrency. In recent months, the price of Bitcoin has plummeted – and rebounded – leading investors on an uncomfortable “roller coaster ride.” Other “alternative coins”, or altcoins, have faired the same, if not worse, up and down price valuation.The newness and great…
Read MoreBlockchain: How Cryptocurrencies are Changing our Digital Economy
Wendy Glavin, Founder & CEO, Wendy Glavin Agency On July 11, 2019, I participated in BitAngels New York City’s July meeting, hosted at Ideanomics. The morning was an action-packed pitchfest. BitAngels was hosted by blockchain industry leader Michael Terpin. The event included Rajesh Anandan, Co-Creator of UNICEF Kid Power and presentations by Benjamin Kaplin, Co-CEO of…
Read MorePR Masters Series Podcast, Episode #2 – Barri Rafferty
The Stevens Group is pleased to present a new podcast series that salutes the masters of public relations and revels in their observations, insights and advice to PR professionals. This new series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those…
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