Search results for: super bowl 2016

2016 Super Bowl Survey Infographic

Editor’s Note: The findings described below are based on a survey conducted by Penn Schoen Berland in partnership with Burson-Marsteller and Fan Experience from January 14th-18th, 2016. The survey was conducted online among a national sample of N=1000 people who plan to watch the Super Bowl this year and who watched the Super Bowl last year.…

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Lessons That Sports Marketers, And Everyone, Should Have Learned From The 2021 Super Bowl As We Approach The 2022 Game On February 13. (And Important Betting Advice At This Article’s Conclusion)

Arthur Solomon The 2021 Super Bowl once again proved four things that are already known, even though sports marketers, their advertising and PR firms, the networks and the National Football League don’t want to admit – at least publicly:  The game, as are all mega sporting events, are magnets for negative publicity, and The efficacy…

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The Super Bowl and The Olympics: More Than Just Games

(With A Very Important Lesson For People In Our Business And Advice For TV Sports Fans) Arthur Solomon Soon two of the world’s most popular sporting events will take place:  The 2022 Winter Olympics in Beijing, China, from February 4-20, and the 2022 Super Bowl between the Cincinnati Bengals and the Los Angeles Rams, which will…

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Lessons Learned From The 2017 Super Bowl

Arthur Solomon, Public Relations Consultant There are few certain occurrences that sports fans can look forward to. One that takes place early in every new year is the Super Bowl, the National Football League’s season’s finale of American’s most violent life threatening, life shortening, commercial-laden TV sporting extravaganza. The next Super Bowl will be number…

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Website Crashes Could Put Super Bowl Ad Investments at Risk

By David Jones, Dynatrace It’s that time again. February hits and the country is buzzing with the smell of wings, cold beers and of course, great American football. So too are brands who have invested big bucks in getting their story out to the 100 million viewers tuning in for not only the biggest football…

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Super Bowl 2017: Get Social Off the Sidelines

Editor’s Note:  This is the second in a five part series where we discuss the brand stories tied to participation in big event marketing.  Click here to read Part I. By Brian Cristiano, Founder & CEO, BOLD Worldwide The fractured media landscape has been a pain point for brand marketers for the past few years — and…

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Supercharge Your Marketing With PR

By Mark Copans, Partner and Director of Marketing & Production, Hand in Hand Marketing I am a marketer. My job is to help businesses communicate who they are, what they do, and what makes them different to their target audience. I know my team is good at what we do and I’m confident that it…

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Executive Briefing 2.10.16 – Crisis Communications for Olympic Gold; Top Brands & Ads at Super Bowl 50; Cam Newton, Crisis Communications 101

In today’s Executive Briefing we take a look at how you should Prepare, Share, Update and Engage: A Crisis Communications Strategy for Olympic Gold with D. Nikki Wheeler,  Senior Director, Media Relations, Level 3 Communications.  Also included, we study, What Were The Top Brands & Ads at Super Bowl 50? As we begin 2016 and start our sixth year of publishing CommPRO, I’d…

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Brands Score Marketing Wins By Breaking World Records At The Super Bowl

The Broncos weren’t the only winners over Super Bowl weekend. Who won the Super Bowl ad pre-game show? Doug Simon, President & CEO of  D S Simon Media, provides insights into the celebrity spots that were most shared before the game featuring Drake, Ryan Reynolds, Alec Baldwin and Chris Martin of Coldplay for T-Mobile, Hyundai,…

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Themes Coming Out of #SuperBowl50 Advertising

By Jim Joseph, Chief Integrated Marketing Officer and President of the Americas, Cohn & Wolfe I held my annual Twitter party #SuperBowlExp during the Super Bowl again this year…not to sweat out the game but to comment on all of the brand activity. We collectively rate the advertising and evaluate the marketing, and then take breaks…

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What Were The Top Brands & Ads at Super Bowl 50?

In the United States, the Super Bowl is considered the biggest single-evening TV event. With so many people tuning into the Super Bowl, companies have the perfect opportunity to spread brand awareness through TV commercials. But snagging a spot costs a pretty penny. Companies spent a whopping $167,000 per second for this year’s game. So how much reaction did that investment…

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Executive Briefing 2.9.16 – #SuperBowl50 Advertising Themes; A Tale of Underwhelming QBs and Ad Spots

In today’s Executive Briefing we take a look at Themes Coming Out of #SuperBowl50 Advertising from Jim Joseph, Chief Integrated Marketing Officer and President of the Americas, Cohn & Wolfe.  Also included is a look at QB Peyton Manning: This Bud’s For Me! with Peter Himler, Founding Principal, Flatiron Communications, LLC, @peterhimler As we begin 2016 and start our sixth year of publishing CommPRO, I’d like…

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CommPROs Take a Deep Dive into #SuperBowl50

By Nicole Giovia, CommPRO.biz This year’s #SuperBowl50 was not without interesting stories both on and off the field.  From a game that went differently than most thought it would, to a star-studded half-time show, to a seemingly lackluster array of ads, Super Bowl 50 was full of surprises. Throughout the week, members of the CommPRO community are…

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5 Strategies Guaranteed to Make 2016 the Best Year Ever

By Leslie Grossman, Chair, Vistage International How was 2015 for you?  Great year?  Could have been better?  No matter whether you want more or less of what you got last year, here are 5 strategies that can lead to great results if you practice them relentlessly.   No need for New Year’s Resolutions, when you move into action on…

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Harmful Humor

    Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org I still don’t get it. College professors are supposed to be insightful, but I’m baffled by reactions to Will Smith’s infamous Oscars slap.  Most people have rightly condemned the violent reaction, but why aren’t more talking about the joke…

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