Search results for: strategic communications

Strategic Communications in the Nonprofit World

Alyssa Carfi, Founder & President at Brave Minds Project, Account Supervisor at Red Havas The lines of communication are now blurred. Communications professionals, especially those working in the nonprofit sector, can use this to their advantage, as the merged-media landscape provides more opportunities and multiple mediums to get your message out into the world. In 2020, we’ll…

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Strategic Communications and the Midterm Elections

Debra Pickett, Page 2 Communications If there’s a lesson for strategic communicators to learn from the midterm elections, it’s that the traditional focus of our work – messaging – matters less and less.  Indeed, the decisive factor in wins and losses up and down ballots across the country generally was not strategy at all.  It…

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Ken Koprowski, Strategic Communications Professional and Educator Passes Away

CommPRO Editorial Staff  Kenneth M. Koprowski, age 69, of Stamford, Connecticut, passed away on Friday, September 7th after a long battle with cancer. Ken, a distinguished corporate public relations executive, communications consultant, writer, poet and educator, was best defined as a giving teacher, guiding mentor, selfless volunteer, devoted husband and wonderfully loving father. He was long…

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Why Business Students Should Learn Strategic Communications

Tracy Schario, APR  Warren Buffett famously said, “It takes 20 years to build a reputation and five minutes to ruin it.”  With that sage advice, it comes as a surprise that only six percent of MBA programs require any communications courses. Most of those are public speaking or interpersonal classes rather than strategic communications and reputation management courses,…

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Streamlining Strategic Communications at a Major National Bank

Leslie Stefanik, VP of Marketing, PublicRelay Banks and other financial institutions remain in a precarious position after the global financial crisis and the countless breaches and scandals over the last decade. With increased levels of scrutiny being placed on these institutions, the need to track public perception and maintain robust levels of communication with customers has…

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Strategic Communications Analysis: The Results Are In…Clinton Sweeps Debates

By Virgil Scudder, President, Virgil Scudder & Associates Like a team facing elimination in the World Series, Donald Trump absolutely had to have this one Wednesday night after losing the first two debates.  He didn’t get it. Hillary Clinton won, granted by a lesser margin than before, but winning is winning and losing is losing.  Trump finished…

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Chipotle Mexican Grill – A Strategic Communications Survival Strategy

Editor’s Note:  This is second part of David Johnson’s analysis of the Chipotle Mexican Grill crisis.  Click here to read part one, “Chipotle Mexican Grill – Navigating a Crisis.” By David E. Johnson, CEO, Strategic Vision PR Group Chipotle Mexican Grill is struggling to survive.  The company has been hit with crisis after crisis.  Last fall, Chipotle closed…

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#WhiteHouse…In Search of a Strategic Crisis Communications Plan

By David E. Johnson, CEO, Strategic Vision PR Group Every presidential administration just like every business needs a strategic crisis communications plan at some point.  For the Trump Administration, the need is coming earlier than most (not even a month into the Administration).   The Administration has been beset by numerous mistakes (Michael Flynn, alternative facts, the CIA visit,…

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Strategic Video Communications

STRATEGIC VIDEO COMMUNICATIONS May 17, 2017 | Influencer Marketing, Satellite Media Tours, Strategic Video Communications, Today Ray Kotcher on the Role of the CEO in Communications Feb 15, 2017 | Industry News, Influencer Marketing, Strategic Video Communications In Celebration of Harold Burson’s 96th Birthday Jan 21, 2017 | Industry News, Influencer Marketing, Strategic Video Communications Crisis Plan If Trump Attacks Your Brand…

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About Strategic Video Communications

People are increasingly in control of the content they consume and have become less tolerant of interruptions. Our opt-in culture wants the content they want when and how they want it. This has created a major problem for marketers relying on advertising to move the needle among people in their target market. PRketing® is a…

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Love and Internal Communications in the Time of Coronavirus

Linda Dunbar, Global PR and Corporate Communications Strategist It goes without saying that in a global pandemic, organizations need internal communications more than ever. Every crisis is different but there is commonality among crises. Unfortunately, this pandemic is a perfect example.  Just a short time ago, the coronavirus wasn’t on anyone’s radar. Now, it’s the…

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Communications Week 2019 Challenges PR Industry to Define “Value”

Tiffany Guarnaccia, Founder and CEO of Kite Hill PR, Founder of Communications Week The communications industry is under a period of great scrutiny. PR, media, and marketing agencies are all trying to quantify their inherent value and settle the constant questioning from stakeholders. Communications Week 2019 found itself asking how do we prove the “value”…

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The Mankoff Company LLC & CommPRO.biz Announce Strategic Partnership

CommPRO Editorial Staff The Mankoff Company, LLC, a marketing consultancy concentrating in the FinTech and Crypto space, and CommPRO.biz, a B2B digital media platform, announce a strategic partnership starting this month. In this collaboration of two highly-regarded and respected marketing and media organization, both firms will be involved in The Mankoff Company’s signature After the…

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5 Ways Media Analysis Is a Game Changer for Strategic Investor Relations Teams

Leslie Stefanik, Vice President, Marketing, PublicRelay With the rise of activist and ESG investing, corporate brand reputation is more important than ever to strategic investor relations teams. Your team needs to understand the media narrative around your company – and try to guide it. To do this, IR teams must now proactively monitor and engage the…

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Combine Artificial and Human Intelligence: the Future of AI in Communications

  Leslie Stefanik, Vice President, Marketing, PublicRelay As a new member of AMEC and with the organization’s Global Summit on Measurement fast approaching, the team here at PublicRelay was inspired to look back at last year’s program and see what we could learn. One workshop stuck out to me in particular titled, “Where We Are and Where We’re Going:…

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