Search results for: storytelling

The Death of Storytelling

Storycrafting is where we should focus Michael Shmarak, President, POETIQ No matter if you are in the digital world; a PR agency, a social agency or an ad agency—there is this perception that you have to be in the business of telling good stories. It probably explains why “brand story” has become one of the…

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Developing a Visual Storytelling Strategy for Schools and Universities

In this guide, get a blueprint for sharing creative photos and videos that will grab attention from students, prospective students, parents and alumni. Read on here… This content is part of Digital Asset Management Month, a month-long series presented by Libris by PhotoShelter to help you manage your visual assets and connect with your followers.

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How to Drive Social ROI Through Visual Storytelling

In this guide, get tips to engage your followers with eye-catching visuals and maximize engagement on social media. Read on here… This content is part of Digital Asset Management Month, a month-long series presented by Libris by PhotoShelter to help you manage your visual assets and connect with your followers.

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Real-Time Workflow 101: The Guide to Faster Visual Storytelling

In this guide, learn how to share photos instantly and captivate your followers with timely visual content. Walk away with a list of equipment needed to execute a real-time photo workflow, plus tons of inspiration from other brands. Read more here… This content is part of Digital Asset Management Month, a month-long series presented by…

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Tidy Up Your Visual Storytelling Strategy | How to Work Smarter

  Libris by PhotoShelter Thursday, March 21, 2019 from 6:00 PM to 8:00 PM (EDT) Event Overview: March is Digital Asset Management month! We’re celebrating with the Boston Red Sox, Baltimore Ravens, FreshDirect and the James Beard Foundation at Libris HQ in Union Square, NYC. Join NYC creatives for an evening of mingling and a…

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Picture This: 5 Steps to Master the Art of Data Storytelling

Cyndi W. Greenglass  We’ve heard many times that a picture is worth 1,000 words, but do you know why? The fact that we remember pictures better than words, a phenomenon called the “picture-superiority effect,” was first reported in the 19th century. Understanding this basic human dynamic is crucial for professional communicators because it means that…

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4 Takeaways: What Marketers Should Know About Visual Storytelling in 2018

How do marketers and creative professionals navigate the growing demand for visual content? What are their biggest challenges when it comes to creating, organizing, and sharing visual stories today?  To help answer these questions, Libris and Contently have just released new findings in their 2018 Report: Engaging Your Audience with Visual Content. The report is…

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The Importance of Visual Storytelling in Content Marketing

Lisa Arledge Powell I’ll believe it when I see it.” – Your Audience, probably. Visual storytelling has proven to be a highly-effective storytelling tool. If you’re not already, you should be incorporating visuals into your content marketing initiatives. And if you are, are you sure you’re using the right type for the right content? Research…

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2016 Bronze Anvil Award of Commendation Winner Highlight: #PandaStory: ‘Social’ Storytelling and the Science of Saving Species

PRSA  At the Smithsonian National Zoo and Conservation Biology Institute, there’s the Zoo you see…and the Zoo you don’t. Visitor research has shown that the Zoo’s conservation efforts, science research, and 3,200-acre conservation biology facility weren’t widely known.  The perfect storytellers for both the Zoo you see and the Zoo you don’t are the resident…

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Report: Healthcare Marketers to Focus on Emerging Tech, Audience Segmenting and Impactful Storytelling in 2018 

Five Critical Marketing Strategies Executives Should Implement The healthcare industry is experiencing a digital evolution. Emerging technologies from telehealth to AI are impacting healthcare delivery and patient engagement and tech start-ups are increasing the competition. Healthcare marketers need to adapt to this new environment and shift their priorities as the space continues to transform. The question…

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The Future of StoryTelling Festival (New York City)

  The Future of StoryTelling Festival, which gathers the most innovative work from the fields of marketing, technology, arts, and entertainment as they relate to storytelling, will come to NYC on Oct 6th-8th. FoST Festival will feature: Access to over 100 exhibits including the best and newest in VR, AR, AI, Mixed Reality, haptics, sensors,…

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Deep Dive into How Amazon Uses Brand Storytelling to Inspire Investment

Communicating brand value to executives and investors isn’t about splashy websites or luxurious launch events. Instead, it is about storytelling, using a narrative to add value to existing perceptions that can either be backed up by your current product or supported by your prospective plans. “You’re not going to get anywhere today if you don’t…

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What Superheroes Can Teach You About Storytelling

Editor’s Note: Love reading comics? You’re not the only one. What about these stories about super-beings keep our eyes glued to the pages and our minds salivating for more? HighSpark explores in this deck how comic writers use these storytelling techniques and how you can apply it in your presentation. 5 Storytelling Lessons From Superhero Stories from…

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KAYAK’s Data Storytelling Hacks Summer

Where to go, how to get there and what to do are just a few things that travelers think about when planning an escape. In the past, would-be travelers leaned solely on paperback destination guides and magazines. Today’s tourists, on the other hand, can also turn to search engines and mobile devices to provide insight on…

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