Search results for: storyteller

How To Power A Team Of Storytellers (Free Webinar)

  Register Now Webinar Overview LEWIS Global Communications is a global marketing and communications agency that specializes in helping businesses overcome the four top challenges brands face today: awareness, demand, adoption and advocacy. With over 600 employees across 27 global offices, they pride themselves on having a highly connected team of brand storytellers who can…

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Bridgerton – Recoloring History

  Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org  February’s Black History Month was an important reminder of the impactful roles people of color have played in our world.  History should be about what actually happened; however, some entertainment has actors playing roles that were really performed by people of other…

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Social Media Marketing Fundamentals

  Jill Kurtz, Owner, Kurtz Digital Strategy I’m doing a lot of reading and thinking about where social media marketing is headed. I offer these thoughts for your consideration. Trust matters. We’ve had headlines and even congressional testimony about security and privacy issues, and even fake news on social media. People no longer blindly trust that…

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2021 Digital Brand Voice: Speak Up, Stand Out

Brittany C. Harris, Senior Manager, Digital, FrazierHeiby  The usual thing to do at the start of the year is to highlight the social trends to watch for in 2021. You’ll likely come across articles that talk about the newest social media platforms, the increased use of video and recommendations to jump on the TikTok or…

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When You’re the Only Woman in the Room: Lessons from the First Female CCO

Free Virtual Event: On-Demand Video REGISTER Event Overview   Join a unique panel discussion exploring the rise of women in PR, focusing on the life and career of Marilyn Laurie, the nation’s first woman CCO. The panel will feature Dick Martin, author of “Marilyn: A Woman in Charge,” (to be published in September); Prof. Karen…

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Stratifyd Launches Next Generation Data Analytics Platform

CommPRO Editorial Staff Stratifyd, a technology company that democratizes data science and artificial intelligence (AI) through self-service data analytics, today announced a revolution in data analytics with the launch of its next generation platform. This powerful analytics engine was re-designed from the ground up to be intuitive and easy-to-use, enabling business users – regardless of…

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How PR Practitioners Can Adopt LGBTQ-Inclusive Communications 

Troy Blackwell Jr. With a second wave of Covid-19 ahead, the resurgence of Black Lives Matter protests, and the recent 6-3 Supreme Court decision regarding workplace protections against discrimination for LGBTQ employees — Public Relations firms have a spotlight shining on them to see how they rise to the evergreen case for diversity.  Pride, since…

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Sarah Sanders Set Spokesperson Standard (#6 Trending Article in 2019)

Bruce Mendelsohn, Principal, The Hired Pen You may neither have liked what she said or how she said it, nor for or to whom. But on the eve of her departure, it’s difficult to deny Sarah Sanders’ effectiveness as President Trump’s trumpet. In 23 months as White House Spokesperson, Sanders, 36, gained prominence as one of…

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Communication Tips For A Pleasant Thanksgiving

Susan Young, CEO, Get in Front Communications I usually blog about business communication but since most of us won’t be working on Thanksgiving, we’ll have to communicate with relatives and/or friends. It may be easier to go to work! Here are 13 quick communication tips to help make your day festive and enjoyable. Bookmark this…

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Artificial Endorsers

Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah College, Author of Honorable Influence & Founder of MindfulMarketing.org Have you ever thought you saw someone you knew, went to talk to them, but found it wasn’t them?  That’s embarrassing.  Or, have you ever thought ‘someone’ was a real person, only to realize they weren’t?  This second kind of mistaken identity…

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Marketing Trends Shared by Industry Leaders at Advertising Week New York

  Loralyn Mears, PhD Multi-track conferences are often difficult for people to navigate. Despite the effort put into planning your schedule, FOMO (Fear of Missing Out) will creep in. You’ll worry that you’re going to miss something. An example is Advertising Week New York which is filled with industry experts, leaders and gurus which makes…

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Second Annual Infinity Festival to Be Held at Goya Studios and Dream Hotel in Hollywood

CommPRO Editorial Staff Infinity Festival, celebrating “Story Advanced by Technology™,” kicks off year two as the event where Hollywood meets Silicon Valley by bringing together creators, directors, producers and writers, as well as senior executives and technologists. The event includes screenings, tech exhibitions, industry-leading speakers, panel discussions, innovation labs, VIP networking opportunities, and a fine…

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PRSA Foundation’s 2019 Paladin Awards to Feature ‘Candid Conversations on Diversity & Inclusion’

CommPRO Editorial Staff The PRSA Foundation, an independent, 501(c)(3) charitable organization dedicated to advancing diversity and inclusion within the communications profession, announced today the theme of its 2019 Paladin Awards event: Candid Conversations on Diversity & Inclusion. This year’s Paladin Awards is Co-Chaired by Vickee Jordan Adams, SVP, Corporate Communications at Wells Fargo and Chris Kuechenmeister, SVP, Communications at…

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When Spreading Mission Awareness, Tell Real Stories – Don’t Market

Mary Ellen Cagnassola, Communications Coordinator, Community Access Unlimited The digital age is in full swing, and with it comes a host of opportunities and potential dangers for professional media and communications. In the social service, justice and advocacy sector that I call home, the risks of coming across as tone deaf – or, even worse,…

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