Search results for: spin

##Post Mueller Report: The Spin is On

Neil Foote, President & Founder, Foote Communications The spin doctors and pundits are out in full force. The release of the Mueller Report – at least the U.S. Attorney General William Barr summary of it – has cable TV interpreting the what was actually written – and what was intimated by the memo. Let’s just say…

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#MuellerReport – Managing the ‘Spin’ Game

David E. Johnson, CEO, Strategic Vision PR Group The long wait is over.  Special Counsel Robert Mueller has issued his report  – on his investigation into alleged collusion by President Donald Trump’s campaign and Russia during the 2016 election and obstruction of justice by President Trump into the investigation – to the Department of Justice.  After…

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Authenticity: The Opposite of Spin

Doug Simon, Founder & CEO, D S Simon Media Many thanks to Spin Sucks for featuring our Brand Authenticity Survey findings! Erase spin from your brand’s reputation and become more authentic by… 1. Making your leaders more accessible to the media. If you want an organization to seem more authentic, you need to make your…

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Authenticity: The Opposite of Spin

Many thanks to Spin Sucks for featuring our Brand Authenticity Survey findings! Erase spin from your brand’s reputation and become more authentic by… 1. Making your leaders more accessible to the media. If you want an organization to seem more authentic, you need to make your or your client’s CEO, leaders, and experts more accessible.…

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How To Spin Trump

Doug Poretz, Principal, Doug Poretz Ltd. Communications Strategy It’s the type of question that intrudes on your consciousness when you’re driving in the car by yourself. Mindless driving. And then, from out-of-nowhere, you ask yourself: “Think you’re a PR genius? OK, genius. How would you spin Trump now?” Think about it. Accept as your premise the reality…

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Richard Levick – The Message vs. The Truth

“Manners are a sensitive awareness of the feelings of others. If you have that awareness, you have good manners, no matter what fork you use.” – Emily Post Early this morning I had the opportunity to give a keynote address and moderate a panel for the Law Firm Marketing Summit in London on Brand Authenticity: The Message vs…

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Willard Scott Helped Make My Jewish Penicillin Story Front Page News

  Tom Madden,  Founder & CEO, TransMedia Group Everybody in PR this century has I’m sure a Willard Scott story.  Mine, if you’ll pardon the expression, is a doozy, which I’m remembering on the eve of the  Jewish high holidays, Rosh Hashanah and Yom Kippur amid the gloomy weather report that the jovial rotund, retired NBC…

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Help Wanted, Marketing to Prospective Employees

  Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org   While eating lunch at a favorite restaurant recently, my son and I noticed that the menu was much shorter than before.  The Italian eatery was no longer even offering one of its standard selections, pizza!  After our meal, I asked…

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The Healthcare Impact of the Lockdown

CommPRO Editorial Staff As the world continues the Covid-19 battle, the healthcare impact of the pandemic goes beyond the virus.  Being sedentary during a pandemic lockdown can have a negative impact on your spine. Spinal diseases are quite common in the modern world. One of the most serious pathologies of the spinal cord is syringomyelia. The…

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My Animus For Cannabis

Tom Madden,  Founder & CEO, TransMedia Group That’s right, I’m angry.   I have animus for cannabis posing as simple cookies. I almost lost a dear relative recently who collapsed and was rushed to hospital after eating a bunch of them.  Little did he know the sweet little cookies were laced with pot.  Stuffed with…

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‘Where is Home?’

Tom Madden,  Founder & CEO, TransMedia Group That’s what my mother would ask me when we took her with us on a trip from Florida back to where she was born and raised in “The World’s Playground,” Atlantic City, NJ.  “Where is home?” Soon we’re about to celebrate “The Longest Day” on June 20, the…

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Please Doc, Don’t ‘Raisin’ On My Parade

Thomas J. Madden, Chairman and CEO, Transmedia Group After checking my blood pressure and listening to my heartbeat, somehow the subject shifted to diet the other day at my doctor’s office during a routine checkup.  He started telling me what I should eat less of to stay healthy.   When I told him that I liked hot oatmeal…

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Examining Why Communicators Must Do More to Understand Their Key Audiences

Lumping employees into a single group  misses an opportunity for deeper analysis and better connection. Follow this guidance to pursue a more personalized, persuasive approach.   Laura L. Lemon, Ph.D. As I continue to conduct research to better understand internal communication in various contexts, the complexities of internal communication continue to present themselves. Whether it…

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Richard Levick – Look

  “’Siehst du?’ in German, ‘Do you get the picture?’ in English, and ‘Tu vois?’ in French are more often than not metaphors that ask about understanding rather than vision. Across a broad range of human cultures, the visual sense has risen to such a position of prominence that to envision often means to understand.”…

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Anheuser-Busch: Natural Light Imitates Art

  Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org  Often those fortunate enough to earn a college degree proudly display their diploma in their office or another personal location.  Now the credentials of one large group of college grads are on exhibit in a much more public place—New York City’s Grand…

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The Role of PR In Stopping The Spread of Misinformation

Danielle Ruckert, Account Director at Raffetto Herman Strategic Communications Fake news is all around us, from disinformation related to election security to misinformation about effects of the COVID-19 vaccine. As PR professionals, every one of us in this industry has a responsibility to adhere to the highest standards of accuracy and truth in advancing the…

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I’m Worried About ‘PR’ and the Battering My Profession’s Shorthand Name is Getting in This Post-Election Brouhaha

Thomas J. Madden, Chairman and CEO, Transmedia Group Media are reporting President Trump’s inviting Republican state leaders from Michigan to The White House and his personal attorney Rudy Giuliani’s unsubstantiated charges at a recent press conference as just “PR moves.” What’s a “PR move?”  It’s sounding like a purely theatrical exercise to convince people to believe something…

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